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The Lean Cmo

Author : Dwight Holcomb

Publisher : Throne Publishing Group

Page : 116 pages

File Size : 21,33 MB

Release : 2018-04-25

Category :

ISBN : 9781945255922

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Book Description

The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.



Lean AI

Author : Lomit Patel

Publisher : O'Reilly Media

Page : 237 pages

File Size : 41,98 MB

Release : 2020-01-30

Category : Business & Economics

ISBN : 1492059285

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Book Description

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects



Lean Agile Marketing

Author : Femi Olajiga

Publisher : Cxconversion Limited

Page : pages

File Size : 46,34 MB

Release : 2017-02

Category :

ISBN : 9780995746503

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Book Description

Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.



This is Lean

Author : Niklas Modig

Publisher : CENTRAL BOOKS

Page : 0 pages

File Size : 27,71 MB

Release : 2012

Category : Business logistics

ISBN : 9789198039306

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Book Description

This book is relevant to any kind of business and is currently being used by a number of multi-national companies, including AstraZeneca, Ericsson, Scania and Volvo.



The Lean Marketplace

Author : Juho Makkonen

Publisher :

Page : 210 pages

File Size : 32,44 MB

Release : 2018-02-23

Category :

ISBN : 9789529400089

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Book Description

Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime



Lean In

Author : Sheryl Sandberg

Publisher : Knopf

Page : 241 pages

File Size : 39,70 MB

Release : 2013-03-11

Category : Biography & Autobiography

ISBN : 0385349955

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Book Description

#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.



Running Lean

Author : Ash Maurya

Publisher : "O'Reilly Media, Inc."

Page : 239 pages

File Size : 45,27 MB

Release : 2012-02-28

Category : Business & Economics

ISBN : 1449305172

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Book Description

Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.



Lean Leadership for Healthcare

Author : Ronald Bercaw

Publisher : CRC Press

Page : 257 pages

File Size : 31,95 MB

Release : 2017-07-27

Category : Business & Economics

ISBN : 148221847X

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Book Description

Healthcare organizations that have already applied Lean thinking to their processes, with the diligence of effective management and strong leadership support, are now realizing the benefits of their efforts. And, many of those benefits surpass what was thought possible just a few years ago. To be successful, these organizations had to provide the l



Lead with Lean

Author : Michael Balle

Publisher : Createspace Independent Publishing Platform

Page : 0 pages

File Size : 39,50 MB

Release : 2016-12-21

Category :

ISBN : 9781540480842

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Book Description

Learn to lead with lean by developing people: In a world in which innovation is the name of the game and competition gets fiercer by the day, lean management has become the go-to methodology for organizations committed to providing greater value for their customers. Sadly, the vast majority of lean transformations fail - and more often than not the reason behind this is to be found in a common misinterpretation of what lean actually is. Over the past 25 years, our understanding of lean thinking - a management philosophy inspired by Japanese carmaker Toyota - has changed beyond recognition. From a set of tools and techniques, this unique approach has come to be seen as a system for learning that, if adopted as a business strategy, has the power to transform any organization. Too many business executives still see lean thinking as a set of tools, a "program" that employees are force-fed, or a magic solution to all problems - failing to see that business transformation and leadership transformation are inextricably linked. The only way to succeed is, indeed, to lead with lean. This book will take you through the evolution of lean thinking and practice, as seen through the eyes of one of the Lean Community's leading experts - Michael Ballé. By collecting some of Michael's best papers - many of which were written with lean gurus like Dan Jones, Jeff Liker and Art Smalley - Lead with Lean will strengthen your understanding of the methodology and encourage you to take it on (if you haven't already). Michael's unique writing style has the power to inform, inspire, and challenge the reader by providing engaging practical examples that are used to convey deep reflections and lessons learned. This is clearly reflected in the stories of lean transformations contained in the book, which were observed and documented by Michael himself at the "gemba" (Japanese for "the place where the work takes place").



Lean Brands

Author : Luis Pedroza

Publisher : Red Wheel/Weiser

Page : 306 pages

File Size : 47,58 MB

Release : 2020-04-01

Category : Business & Economics

ISBN : 1632657678

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Book Description

“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.” —Al Ries, author of Positioning and The 22 Immutable Laws of Branding “Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well.” —David Aaker, vice chair of Prophet and author of Strategic Market Management “Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands.“ —Paul Polman, CEO of Unilever “A must-read for every manager of global brands.” —Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business There’s no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy—and they’re unsure about what exactly to change. Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to “recon” and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.