Libraries, Mission, and Marketing


Book Description

For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.










Mission of the University


Book Description

In 1930, the great Spanish philosopher Jos Ortega y Gasset set forth a program for reforming the modern Spanish university. Aware that the missions of the university are many and often competing, Ortega built his program around a conception of a "general culture" that knows no national boundaries or time limits and could fit into any national system of higher education. His ideas are especially pertinent to contemporary debate in America over curriculum development and the purpose of education. In this volume Ortega sought to answer two essential questions: what is the knowledge most worth knowing by all students and what is the function of the university in a modern democracy? Basing his answers on his own deep personal culture and an extensive knowledge of the various European university systems, Ortega defined four primary missions: the teaching of the learned professions, the fostering of scientific research, training for political leadership, and finally the creation of cultured persons with the ability to make intellectual interpretations of the world. Ortega's understanding of "general culture" is set out in great detail here. He meant an active engagement in ideas and issues that were both historical and contemporary. His concern is with the classical problems of justice, the good society, who should rule, and the responsibilities of citizenship. This edition first published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.




Mission Statements for College Libraries


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Commitment to Service


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The Federal Library Mission


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The Evolving Educational Mission of the Library


Book Description

At the 1989 annual meeting of the American Library Association (ALA), the Association of College and Research Libraries (ACRL) used a think tank as a dynamic mechanism for exploring future directions both in the discipline of library user education and for the Bibliographic Instruction (BI) Section of ACRL. Discussion centered on the following issues: primary user groups and how have they changed during the past decade; how the curricular reform movement affects the content of bibliographic instruction programs; the appropriateness of information literacy as a phrase to characterize BI librarians' instructional programs for the upcoming decade; and how professional education programs in library and information science can respond to changes. The four discussion issues suggested necessary change or transition, particularly for BI, but more broadly affecting reference and public service, library missions and goals, and the educational focus of the library and information science profession. The eight papers included in the collection are: (1) "Bridging the Gap between the Think Tanks" (Donald Kenney); (2) "The Think Tank Papers: Are We in the Ball Park?" (Elizabeth Frick); (3) "Changing Users: Bibliographic Instruction for Whom?" (Lizabeth A. Wilson); (4) "The Changing User and the Future of Bibliographic Instruction: A Perspective from the Health Sciences Library" (James Shedlock); (5) "Curriculum Reform: The Role of Academic Libraries" (Maureen Pastine and Linda Wilson); (6) "Information Literacy: One Response to the New Decade" (Hannelore Rader and William Coons); (7) "Education for the Second Generation of Bibliographic Instruction Librarians" (Martha L. Hale); and (8) "The Future of Bibliographic Instruction and Information Literacy for the Academic Librarian" (William Miller). "Educational Roles of Academic Libraries: State of the Art and an Agenda for the Future" (Randall Hensley and Beth Sandore), a summary document from the conference, is appended. (JLB)