The LinkedIn Lead Gen System


Book Description

This is NOT about endlessly posting updates.This is NOT about creating videos.This is NOT about spamming people.This is NOT about becoming an "influencer".This is NOT about advertising.This is NOT about writing articles on LinkedIn.This is about attracting 5 to 10 highly qualified leads on LinkedIn per day - that are actually eager to talk to youI used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit....Then this will be the most important message you ever read. Here's why.If you've been on LinkedIn for a while, the scenario I'm about to describe may be familiar to you....You've found great companies on LinkedIn, that need what you have. So you take the next step. You invite them to connect with you. After sending a bunch of connection requests, you try to sell them on your product or service. You're excited to see how many people are responding....And...nothing. You even refresh the page, hoping that you'll see something different. Still nothing. This continues for a few days, and after a month you realize you won't ever find clients on LinkedIn. And a sinking feeling of failure washes over you - your LinkedIn strategy bombed, even though you technically did everything the "right way" Which leads us to the million dollar question....Why aren't people responding to you? Well, the answer to this is surprisingly simple....Prospects on LinkedIn either don't respond to you, or they click on your profile, spend about five seconds reading your profile and summary description - then click away. Which leads us to the core problem...you have no idea how to get prospects to contact you on LinkedIn. And that's where I come in.I wrote this book after studying what works in LinkedIn marketing and have distilled it to a short book that covers the basics of LinkedIn sales.Here's What You'll Discover: **Some straight-talk on LinkedIn (that most people never tell you)**The 6 biggest mistakes keeping you from generating business on LinkedIn**The # 1 secret to success on LinkedIn**The "niche down, scale UP" strategy you need to use (the secret to attracting your perfect customer)**How to attract your prospects like a magnet**How to instantly find your ideal clients on LinkedIn**The mind-blowing LinkedIn networking strategy to skyrocket your engagement**Case studies of successful LinkedIn marketing campaignsInterested?Buy this book now to discover these LinkedIn B2B lead generation secrets.




Lead Generation For Dummies


Book Description

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.




The Ultimate LinkedIn Sales Guide


Book Description

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.




The New Rules of Lead Generation


Book Description

In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.




The LinkedIn Playbook


Book Description

The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn. Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK. LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific process of nurturing and providing value along the way. Inside you discover: The power of Social Serving versus Social Selling How to position yourself as an Industry Thought Leader How to set out your profile to speak to your ideal clients in a voice they understand How to and when to connect, engage and convert prospects in a professional manner How to write your own scripts that work The rookie mistakes you simply must avoid The LinkedIn Playbook is the answer the small business community is looking for to build a functional and effective lead generation tool that, once put in place, serves them for years to come. "




Maximizing Lead Generation


Book Description

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect




The B2B Social Media Book


Book Description

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.




Social Selling


Book Description

Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.




The LinkedIn Code


Book Description

Lays out a complete guide to your Linkedin presence starting with secrets to enhance your profile and continuing through to the best ways to meed the decision makers in your market-- for everyone looking for an extra edge in business.




Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI


Book Description

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.