The Logo Brainstorm Book


Book Description

Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: Symbols Monograms Typographic Logos Type and Symbol Combinations Emblems Color Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.




Brainstorm


Book Description

In this New York Times–bestselling book, Dr. Daniel Siegel shows parents how to turn one of the most challenging developmental periods in their children’s lives into one of the most rewarding. Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, Dr. Daniel Siegel busts a number of commonly held myths about adolescence—for example, that it is merely a stage of “immaturity” filled with often “crazy” behavior. According to Siegel, during adolescence we learn vital skills, such as how to leave home and enter the larger world, connect deeply with others, and safely experiment and take risks. Drawing on important new research in the field of interpersonal neurobiology, Siegel explores exciting ways in which understanding how the brain functions can improve the lives of adolescents, making their relationships more fulfilling and less lonely and distressing on both sides of the generational divide.




Logo Design that Works


Book Description

Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.




Brain Storm


Book Description

Whether you're writing a novel, painting with watercolors, composing a symphony, or baking peanut butter cookies, creativity plays a crucial role in achieving satisfaction and excellence. But, for many of us, accessing our creative core is difficult, if not impossible. Now, acclaimed film producer Don Hahn offers his own unorthodox, yet highly effective methods for reawakening the creative spirit.




Logo Creed


Book Description

Written by the founders of LogoLounge.com, this comprehensive handbook is an expansive collection of logo designs, containing the expertise of LogoLounge as well as the range of amazing logo designs that are culled on the LogoLounge website. While the book is headed by LogoLounge founder Bill Gardner, it is truly a collaboration of the best designers on the LogoLounge website as they share their expertise and experiences, making it the go-to handbook for understanding and executing successful logos. With its in-depth historical content, as well as its detailed breakdown of the design process and the fundamental elements behind great logos, this book is highly beneficial for both students and self-taught designers.




Brainstorm


Book Description

Brainstorm is an amazing five-year probe into the mysterious death of beloved movie star Natalie Wood by a real-life criminal law authority who determinedly pursued the truth in the face of Los Angeles County officials hell-bent on keeping it buried forever. “After four decades, there is still more to learn about Natalie Wood’s tragic drowning. Brainstorm is one man’s passionate quest to unearth the truth.” —Beth Karas, Host of Oxygen’s Snapped: Notorious, former prosecutor, and investigative journalist “If you have any interest in deciding for yourself whether someone got away with the murder of Natalie Wood, this book is for you.” —Marilyn Wayne, eyewitness Brainstorm: An Investigation of the Mysterious Death of Film Star Natalie Wood is the first-person account of Sam Perroni’s probing investigation of the actress’s death. Through lawsuits, freedom of information requests, and persistent digging, Perroni obtained unseen and confidential files, documents, photographs, and information from long-lost witnesses revealing the true circumstances surrounding Natalie Wood’s drowning.




Logo Design Workbook


Book Description

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.




BrainStorm


Book Description

Sara Schley is the founder of a consulting business and has worked with hundreds of renowned companies worldwide. She's a proud mother, grandmother, community leader and has been married for twenty-six years. She also has a bipolar II brain. Fearing the stigma, she kept this secret for decades. Until now. In her acclaimed memoir BrainStorm: From Broken to Blessed on the Bipolar Spectrum, Sara tells her life-changing story to help end the bipolar stigma, optimize brain health, and save lives. At twenty-one, as a senior in college, Sara was a scholar-athlete who seemed to have it all. Then, like the flip of a switch, she had her first brain breakdown: A tailspin into a living hell. It was terrifying. It took her twenty-five years and five psychiatrists to get the diagnosis that saved her life: Sara is on the bipolar spectrum with a bipolar II brain. If you've never heard of the bipolar spectrum, you're not alone: Most healthcare professionals still don't know it exists. Misdiagnosis results and the wrong medications make broken brains worse. However, bipolar exists on a broad spectrum. Understanding this changes everything: With the correct diagnosis, medication, support, and self-care, people who have experienced severe, persistent depression-which is actually a form of bipolar-can live rich, full lives. Sara's life is proof. The self-care disciplines Sara has honed over forty years of living with her bipolar II brain can help anyone who experiences anxiety, stress, or depression heal. Read this book to transform your life or that of someone you love.




Brain Storm


Book Description

Female and male brains are different, thanks to hormones coursing through the brain before birth. That’s taught as fact in psychology textbooks, academic journals, and bestselling books. And these hardwired differences explain everything from sexual orientation to gender identity, to why there aren’t more women physicists or more stay-at-home dads. In this compelling book, Rebecca Jordan-Young takes on the evidence that sex differences are hardwired into the brain. Analyzing virtually all published research that supports the claims of “human brain organization theory,” Jordan-Young reveals how often these studies fail the standards of science. Even if careful researchers point out the limits of their own studies, other researchers and journalists can easily ignore them because brain organization theory just sounds so right. But if a series of methodological weaknesses, questionable assumptions, inconsistent definitions, and enormous gaps between ambiguous findings and grand conclusions have accumulated through the years, then science isn’t scientific at all. Elegantly written, this book argues passionately that the analysis of gender differences deserves far more rigorous, biologically sophisticated science. “The evidence for hormonal sex differentiation of the human brain better resembles a hodge-podge pile than a solid structure...Once we have cleared the rubble, we can begin to build newer, more scientific stories about human development.”




Graphic Design Thinking


Book Description