The Logo Debate


Book Description




Looking Behind the Logo


Book Description

'Looking behind the Logo' is a role-playing activity which contrasts the Olympian ethos of fair play with the unfair conditions endured by sportswear workers in many countries.




Recovering Argument


Book Description

This volume presents the best scholarship from the 19th National Communication Association/American Forensic Association Conference on Argumentation, which took place July 30-August 2, 2015, at Cliff Lodge, Snowbird Resort, in Alta, Utah. The Alta Conference, first held in 1979, is the oldest conference in argumentation studies in the world and biennially brings together a lively group of scholars, representing a variety of countries, with diverse perspectives on the theory and practice of argument. The essays in Recovering Argument invite reflection upon and reconsideration of argumentation’s legacy, present status, and potential roles in social, cultural, and political life. Readers will encounter essays that treat the relationship between argumentation and memory, historical approaches to argumentation, the vitality of public and interpersonal argument, argument’s role in leadership, discursive and presentational forms of argument, and the challenges of difference. Readers also will find these topics addressed from a variety of historical, social-scientific, and critical-interpretive perspectives.




No Rules! Logos


Book Description

No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”




From A to Zine


Book Description

Libraries eager to serve the underserved teen-to-twenty-year-old market can make the library a cool place to hang out. All it takes are zines, according to the author, young adult librarian Julie Bartel. Zines and alternative press materials provide a unique bridge to appeal to disenfranchised youth, alienated by current collections. For librarians unfamiliar with the territory, or anxious to broaden their collection, veteran zinester Bartel establishes the context, history, and philosophy of zines, then ushers readers through an easy, do-it-yourself guide to creating a zine collection, including both print and electronic zines. While zines have their unique culture, they are also important within broader discussions of intellectual freedom and the Library Bill of Rights. Teen and young adult librarians, high school media specialists, and academic, reference, and adult services librarians will uncover answers to questions aboutthis new and growing literary genre: What is a zine and how does a library zine collection work? What are the pros and cons of having a zine collection in the library? When promoting zines, what appeals to patrons and non-library users alike? What is the best way to catalog and display? Where can libraries get zines and how much do they cost? Bartel shares these lessons and more from a major urban library zine collection, as well as a comprehensive directory of zine resources in this one-stop, one-of-a-kind guide.




Current Debates in Gender & Cultural Studies


Book Description

Composed of two parts, this book involved research on gender in the first part while the second part focused on research on culture. In the studies on different themes and problems, unique viewpoints were desired to be developed. Different faces of gender inequality were investigated and solutions were suggested. Moreover, various dimensions of cultural phase were examined. The book aimed at contributing to these two fields specifically and current debates in social sciences in general.




Frontier Fictions


Book Description

This book compares the nineteenth-century settler literatures of Australia, Canada, South Africa, and the United States in order to examine how they enable readers to manage guilt accompanying European settlement. Reading canonical texts such as Last of the Mohicans and Backwoods of Canada against underanalyzed texts such as Adventures in Canada and George Linton or the First Years of a British Colony, it demonstrates how tropes like the settler hero and his indigenous servant, the animal hunt, the indigenous attack, and the lost child cross national boundaries. Settlers similarly responded to the stressors of taking another’s land through the stories they told about themselves, which functioned to defend against uncomfortable feelings of guilt and ambivalence by creating new versions of reality. This book traces parallels in 20th and 21st century texts to ultimately argue that contemporary settlers continue to fight similar psychological and cultural battles since settlement is never complete.




The V-chip Debate


Book Description

The V-chip is a highly significant part of the discussion about whether television (or broadcasting in general) deserves some special attention in terms of its accessibility to children, its particular power to affect conduct, and its invasiveness. But as this notion of filtering and labeling has caught the imagination of the regulator, the legislator, and all those who wish to consider new ways to alter bargaining over imagery in society, the very idea of the V-chip or its equivalent is moving across other technologies, including the Internet. The V-chip issue has also fueled the ongoing debate about violence and sexual practices in society, and how representations on television relate to those practices. Although the initial concept of the V-chip is simple, its flow into the public realm raises so many extraordinary questions that the introduction and production of the chip virtually serves as a case study in problems of law and public policy. The very conceptualization of speech in society is being affected by this issue. Accordingly, the place of the V-chip in this debate is increasingly important; indeed, it may be argued that the V-chip's contribution to legal argumentation may be greater than its ultimate contribution to the relationship between children and imagery. Among the questions the contributors address are: *What research basis is necessary to require a framework for labeling and rating? *What relationship between government and the image-producing industries can be characterized--for constitutional and other reasons--as voluntary as opposed to coercive? *Who should evaluate these images? *To what extent should the evaluation process be centralized and/or distributed? *What assessment is appropriate to evaluate whether the experiment is "successful?" In addition to the V-chip's origin's in Canada and its further evolution in the United States, this book discusses the development of the V-chip and television rating systems in Europe, Australia, and throughout the world. It also includes essays which contrast the very different approaches in Canada and the United States in terms of the role of regulatory agency, industry, and government.




Brand Management


Book Description

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.




The New Strategic Brand Management


Book Description

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.