The Manager's Guide to Statistics, 2018 Edition


Book Description

Finally, an introduction to statistics for aspiring managers, leaders and decision makers who do not need to know all the details of statistical theory and just want real applications and commonsense explanations using words and diagrams -- without a jumble of Greek letters and mathematical formulas. The focus is on conceptual understanding, simplicity, and counterintuitive phenomena that can occur. This textbook is for an undergraduate or MBA introductory statistics course and covers summary statistics, probability, hypothesis testing, correlation, multiple regression, and includes an Excel add-in for histograms and stepwise regression. The author Erol Peköz teaches on the faculty of the Boston University School of Management and is the author of numerous technical articles and the recent book A Second Course in Probability.




The Manager's Guide to Statistics


Book Description

Finally, an introduction to statistics for aspiring managers, leaders and decision makers who do not need to know all the details of statistical theory and just want real applications and commonsense explanations using words and diagrams -- without a jumble of Greek letters and mathematical formulas. The focus is on conceptual understanding, simplicity, and counterintuitive phenomena that can occur. This textbook is for an undergraduate or MBA introductory statistics course and covers summary statistics, probability, hypothesis testing, correlation, multiple regression, and includes Excel software for histograms, correlations and stepwise regression. The author Erol Pekoz teaches on the faculty of the Boston University Questrom School of Business and is the author of numerous technical articles and the book A Second Course in Probability. Data sets and a free statistical software download are available at smgpublish.bu.edu/pekoz"




HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)


Book Description

Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes




Information Systems


Book Description




A Guide to Business Statistics


Book Description

An accessible text that explains fundamental concepts in business statistics that are often obscured by formulae and mathematical notation A Guide to Business Statistics offers a practical approach to statistics that covers the fundamental concepts in business and economics. The book maintains the level of rigor of a more conventional textbook in business statistics but uses a more stream­lined and intuitive approach. In short, A Guide to Business Statistics provides clarity to the typical statistics textbook cluttered with notation and formulae. The author—an expert in the field—offers concise and straightforward explanations to the core principles and techniques in business statistics. The concepts are intro­duced through examples, and the text is designed to be accessible to readers with a variety of backgrounds. To enhance learning, most of the mathematical formulae and notation appears in technical appendices at the end of each chapter. This important resource: Offers a comprehensive guide to understanding business statistics targeting business and economics students and professionals Introduces the concepts and techniques through concise and intuitive examples Focuses on understanding by moving distracting formulae and mathematical notation to appendices Offers intuition, insights, humor, and practical advice for students of business statistics Features coverage of sampling techniques, descriptive statistics, probability, sampling distributions, confidence intervals, hypothesis tests, and regression Written for undergraduate business students, business and economics majors, teachers, and practitioners, A Guide to Business Statistics offers an accessible guide to the key concepts and fundamental principles in statistics.




The Manager's Guide to Statistics, 2020 Edition


Book Description

This business statistics textbook, used in the graduate core curriculum at Wharton, Harvard, and other business schools, is for an MBA or undergraduate introductory statistics course and covers data visualization, probability, hypothesis testing, correlation, multiple regression.




The Basic Practice of Statistics


Book Description

This is a clear and innovative overview of statistics which emphasises major ideas, essential skills and real-life data. The organisation and design has been improved for the fifth edition, coverage of engaging, real-world topics has been increased and content has been updated to appeal to today's trends and research.




Marketing Metrics


Book Description

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.




Even You Can Learn Statistics and Analytics


Book Description

Thought you couldn’t learn statistics? You can – and you will! Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date introduction to statistics – for everyone! Now fully updated for "big data" analytics and the newest applications, it'll teach you all the statistical techniques you’ll need for finance, marketing, quality, science, social science, and more – one easy step at a time. Simple jargon-free explanations help you understand every technique, and extensive practical examples and worked problems give you all the hands-on practice you'll need. This edition contains more practical examples than ever – all updated for the newest versions of Microsoft Excel. You'll find downloadable practice files, templates, data sets, and sample models – including complete solutions you can put right to work! Learn how to do all this, and more: Apply statistical techniques to analyze huge data sets and transform them into valuable knowledge Construct and interpret statistical charts and tables with Excel or OpenOffice.org Calc 3 Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics Use probability and probability distributions Work with sampling distributions and confidence intervals Test hypotheses with Z, t, chi-square, ANOVA, and other techniques Perform powerful regression analysis and modeling Use multiple regression to develop models that contain several independent variables Master specific statistical techniques for quality and Six Sigma programs Hate math? No sweat. You’ll be amazed at how little you need. Like math? Optional "Equation Blackboard" sections reveal the mathematical foundations of statistics right before your eyes. If you need to understand, evaluate, or use statistics in business, academia, or anywhere else, this is the book you've been searching for!




The Measurement of Scientific, Technological and Innovation Activities Oslo Manual 2018 Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition


Book Description

What is innovation and how should it be measured? Understanding the scale of innovation activities, the characteristics of innovative firms and the internal and systemic factors that can influence innovation is a prerequisite for the pursuit and analysis of policies aimed at fostering innovation.