The Marketing and R & D Interface
Author : Abbie Griffin
Publisher :
Page : 64 pages
File Size : 22,25 MB
Release : 1992
Category :
ISBN :
Author : Abbie Griffin
Publisher :
Page : 64 pages
File Size : 22,25 MB
Release : 1992
Category :
ISBN :
Author : Massoud M. Saghafi
Publisher : JAI Press(NY)
Page : 240 pages
File Size : 47,56 MB
Release : 1990
Category : Business & Economics
ISBN :
Author : Simon van Dam
Publisher :
Page : 226 pages
File Size : 24,93 MB
Release : 1992
Category :
ISBN :
Author : Masaaki Kotabe
Publisher : Praeger
Page : 264 pages
File Size : 48,38 MB
Release : 1992-06-30
Category : Business & Economics
ISBN :
This unique book empirically explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. For the encompassing nature of this investigation, the author calls this interface issue "global sourcing." The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. Successful Japanese cases are also highlighted. Based on extensive research findings, the book provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world in an era of global competition.
Author : Mark Adrianus Antonius Martinus Leenders
Publisher :
Page : 37 pages
File Size : 50,74 MB
Release : 1999
Category :
ISBN :
Author : Robert R. Rothberg
Publisher :
Page : 56 pages
File Size : 18,24 MB
Release : 1977
Category : Business & Economics
ISBN :
Author : Mark Adrianus Antonius Martinus Leenders
Publisher :
Page : 286 pages
File Size : 14,48 MB
Release : 1998
Category :
ISBN :
Author : Dirk Weissbrich
Publisher : Springer
Page : 228 pages
File Size : 50,71 MB
Release : 2009-11-09
Category : Business & Economics
ISBN : 3834984159
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
Author : Xiong-Xiong Michael Song
Publisher :
Page : 272 pages
File Size : 38,34 MB
Release : 1991
Category : High technology
ISBN :
Author : Luiz Moutinho
Publisher : Routledge
Page : 506 pages
File Size : 39,22 MB
Release : 2014-01-10
Category : Business & Economics
ISBN : 1136242864
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field