The Marketing Gita: Ancient wisdom for modern business success ǀ Lessons in modern day marketing from ancient Hindu epics


Book Description

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about: - the importance of marketing in modern business - transforming your challenges into opportunities - marketing mistakes to avoid while starting a new business - navigating your brand journey to reach the maximum potential - understanding the right marketing context to scale new heights The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.




Ayurveda for Glowing Skin: Ancient rituals and Remedies


Book Description

For thousands of years, women in India have practiced ancient Ayurvedic rituals to enhance their natural beauty. These time-tested traditions bring out the most radiant and healthy version of yourself using only natural ingredients and mindfulness techniques. This book brings you the secrets of Ayurvedic beauty care from ancient scriptures and texts so you can adopt these rituals for beautiful, nourished skin and an inner glow. In our modern fast-paced lives, we try all sorts of cosmetic products and treatments that promise flawless beauty. But these often contain harsh chemicals and provide only temporary solutions while ignoring health and wellbeing. Ayurveda takes a more holistic approach - it recognizes that true beauty comes when we are healthy and balanced inside out. This book is a result of extensive research into ancient Ayurvedic texts like Charaka Samhita and Sushruta Samhita which have described rituals for cleansing, hydration, nourishment and enhancing natural glow since thousands of years. It contains proven recipes of facial packs, scrubs and oils using natural ingredients from your kitchen like essential oils, milk, yogurt, flowers, fruits, vegetables, herbs and spices. These elements balance your doshas, heal from within and promote natural radiance. So embark on the journey of holistic self-care and experience the diverse treatments and rituals passed down by generations of women in India who understood that true beauty originates from within. Bring out your most confident, charming and photoshoot-ready look every single day using these safe, natural techniques inspired by Ayurveda!




Resetting Your Rhythms: Optimizing Ultradian Cycles for Energy and Vitality


Book Description

Our bodies are symphonies of rhythms. Beneath the hum of life's busy motion, inside the cells of every tissue, molecular oscillations mark time's passage like the world's smallest beating drums. These cellular pulses resonate across scales into larger biological waves – cycling hormones coursing day and night, electrical brain storms waxing and waning, silent marrow churning out blood's metronomic tempo. We are creatures not of static Being, but of Becoming – beings built upon change, growth and decay. Yet unlike random chaos, the change that shapes us flows in patterns anchored deep within our genetic code. Our rhythms of activity and rest, waking and sleeping, eating and fasting, learning and forgetting, sensing and responding have all evolved to turn in sync with the predictable cycles of our spinning planet. Circadian we are, and Ultradian too. But modern life has led us astray. We doused night with artificial light, ate at odd hours, filled waking moments with distraction, turned days into endless work, and mistook convenience for progress. In banishing nature’s rhythms, we damaged our innate temporal order. We disrupted healthy oscillations once harmonized through epochs past. Now we suffer mounting ills. Yet latent within our cells, the ancient rhythms persevere. To flourish, we need but realign: Dim electric nights, welcome natural dawns, move, feast, and rest in moderation. Timing is medicine. The body heals in rhythm, thrives in rhythm. And so might we. This book charts a course back into flow with nature’s temporal patterns. Here lies the fruit of chronobiology – illuminating our biological heritage to live timely. Master these cycles, and transform your days. Peak performance, robust health, and deep meaning emerge from within. Come. Let us synchronize our lives anew.




The Art of Connecting: Mastering Communication Skills for Work and Life


Book Description

In our complex, fast-paced world, the ability to communicate effectively has never been more essential, or more challenging. Technology allows us to reach a global audience instantly, yet risks distancing us from the nuances of face-to-face human connection. Demands on our time and attention relentlessly erode focus. Diverse perspectives are heard, yet people retreat further into confirmation bias bubbles. Mastering communication requires continuously relearning the timeless principles of truly listening, building trust, choosing words carefully, and relating to others with empathy and clarity. This book delves deeply into the psychology, neuroscience, and social dynamics that enable us to break down barriers and biases to forge mutual understanding. Drawing upon decades of research across fields including linguistics, behavioral economics, organizational leadership, and intercultural relations, I detail proven techniques to become an engaging storyteller, active listener, skilled negotiator, persuasive speaker, and open-minded global citizen. This 360 degree mastery of communication elevates everything from your dinner conversations, to managing teams, delivering dynamic presentations, resolving conflicts, persuading customers, and succeeding in our increasingly complex multicultural world. Apply the lessons in this book to enliven personal connections, accelerate your career, lead high-performing teams, and drive change. Turn molded, transactional communication into rich bonds of meaning that create significance and impact. By internalizing these philosophies, you will communicate better today than yesterday, and better tomorrow than today. Join me on this profound journey of self-discovery, lifelong learning, and human connection.




Ayurveda for Weight Management: A Mind-Body Approach


Book Description

Tired of struggling to lose weight only to regain it all back? The solution isn't trying harder - it's balancing your body and mind holistically. Grounded in thousands of years of practice, Ayurveda provides natural, personalized protocols to help you achieve your healthiest weight in body, mind, and spirit. Unlike fad diets, Ayurveda identifies the root causes behind your imbalance and empowers you to heal them. This practical guide lays out Ayurveda's time-tested wisdom to gently transform your whole being and free yourself from constant weight worries. Learn your unique Ayurvedic body type and customized diet to rekindle your inner fire and metabolism. Discover cleansing techniques, stress-relieving yoga poses, restful sleep routines, medicinal herbs, mindfulness practices, and more tools tailored to your specific needs. Regain energy, improve digestion, balance hormones, and realize lasting weight balance. Identifying your personal Vata, Pitta and Kapha makeup Crafting a personalized Ayurvedic diet and meal plan Using medicinal herbs and spices to stimulate fat burning Safely cleansing toxins through Panchakarma protocols Establishing daily self-care rituals for mind-body harmony Managing stress and emotional eating skillfully Achieving sound sleep to optimize metabolic hormones Balance Your Body, Free Your Weight provides a complete holistic roadmap to help you transcend dieting frustration and embrace your body's highest potential - naturally and joyfully.




Corporate Warriors: Applying Chanakya's Arthashastra in Business


Book Description

The timeless teachings of Chanakya, the eminent philosopher and royal advisor from ancient India, contain profound insights that remain remarkably relevant for modern business leadership and strategy. Chanakya's seminal treatise, the Arthashastra, covers diverse topics from governance, economics and leadership to strategy, warfare and foreign policy. Studying this influential historical work reveals principles and perspectives that can help executives tackle contemporary organizational challenges in an increasingly complex global business environment. In this book, we explore key selections from Chanakya's teachings spanning ethics, decision-making, financial management, risk mitigation, crisis response, competitive strategy, marketing, and human resources. The goal is to rediscover the time-tested wisdom contained in Indian classical texts and see its powerful applicability through examples of contemporary global corporations successfully manifesting these ancient lessons. For instance, Chanakya's advice on pragmatic flexibility and situational adaptation has guided firms like Ola as they navigate market disruptions. His cultural assimilation principles have helped Starbucks localize in diverse regions worldwide. Chanakya's emphasis on holistic risk management finds a modern parallel in how companies like Intel structurally embed organizational resilience. Thus, this book illustrates how diverse leading organizations across industries manifest timeless insights from the Arthashastra to tackle modern challenges. Executives aiming to build distinctive leadership capabilities will find Chanakya's teachings remarkably relevant alongside current management thinking. By blending broad perspective with practical solutions, and farsightedness with ethical grounding, the Indian genius Chanakya provides a framework for principled leadership enabling organizations to sustain excellence amidst turbulence. It is my hope that this book will inspire readers everywhere to assimilate the timeless wisdom of one of history's foremost strategic thinkers. Chanakya, the master strategist, and philosopher from ancient India, authored the profoundly influential Arthashastra treatise outlining pragmatic governance policies and leadership strategies. This book highlights the surprising relevance of Chanakya's teachings for modern business leaders. His practical wisdom guided the creation of a mighty empire in turbulent times – principles that global executives can adapt to steer organizational excellence and resilient growth today. The book covers topics like crisis management, competitive strategy, financial stewardship, organizational design, risk mitigation, branding, and more – illustrating how corporates worldwide are effectively applying Chanakya's lessons spanning over two millennia. For instance, his emphasis on rapid adaptation is manifested in Apple's business model pivots, while his advice on prudent financial buffers and ecosystem alliances has empowered firms like Amazon and Starbucks. Throughout, real company examples demonstrate the assimilation of Chanakya's futuristic management philosophy. This timely book rediscovers the ancient Indian strategist's extraordinarily progressive and multidimensional insights on statecraft. Mastering Chanakya's ethical, pragmatic, and humanistic teachings remains imperative for global leaders navigating intensely dynamic conditions today. By harmonizing these ancient lessons with cutting-edge technologies and delivery models, visionary executives can build robust, purpose-driven organizations that sustain excellence through the 21st century.




The Teachings of Bhagavad Gita


Book Description

Why does one face sorrow and problems in life? What can allay the anxiety and stress inherent in the materialistic modern society? How can one get in touch with higher consciousness and strike a balance between the spiritual and worldly goals? If you are looking for answers to questions like these and searching for ways to empower your life, begin the quest with this volume, which presents the essence of one of the world’s most sacred texts in a simple and easy-to-understand manner. The Bhagavad Gita, a treasure trove of divine wisdom, was shared by Lord Krishna with Arjuna, the Pandava prince, at the battlefield of Kurukshetra, right before the Mahabharata or the ‘Great War’ began. It comprises 700 Sanskrit shlokas translated into English, which inspire one to seek and understand the profound truths of life through the ancient principles of Karma Yoga (the art of work), Gyan Yoga (the art of knowledge) and Bhakti Yoga (the art of devotion). These eternal principles help to live life to the fullest, so that one can work better, think better and live better by tapping into higher consciousness, accessing the spiritual dimension and nurturing the pure self. The Teachings of Bhagavad Gita is a perfect source to discover the art of self-empowerment by exploring the various facets of this most sacred text and imbibing its all-encompassing wisdom to attain unending joy, peace and success.




The Ayurvedic Kitchen Cookbook for vibrant health


Book Description

Ayurveda is an ancient Indian holistic healing system that has been practiced for thousands of years. It aims to create balance in the body and mind through proper diet, lifestyle, herbal remedies and spiritual practices. This cookbook brings the wisdom of Ayurveda straight to your kitchen with a collection of easy, delicious recipes tailored to nourish each dosha or mind-body type. According to Ayurveda, we all have a unique combination of three doshas - vata, pitta and kapha. Vata governs movement in the body and is balanced by grounding routines. Pitta oversees transformation through digestion and metabolism and is balanced by cooling activities. Kapha provides structure and stability and is balanced by stimulating actions. When our doshas are balanced, we feel healthy and energized. When they are imbalanced, we are more prone to disease. This book contains recipes and meal plans to balance each dosha. For vata, you will find grounding dishes like Dahi Aloo, Moong Dal Khichdi, Sweet Potato Mash and Warming Chai. Cooling foods like Cucumber Raita, Coconut Rice, Kitchari and Rose Lassi help calm excess pitta. To balance kapha, the book offers light and stimulating recipes like Detox Dal, Ginger Tea, Quinoa Upma and Honey Lemonade. In addition, there are recipes and tips for eating with the seasons, cleansing routines, using Ayurvedic superfoods like turmeric, as well as special sections on breakfasts, snacks, desserts, and remedies. Everything has been designed keeping in mind the unique needs of each dosha. Cook your way to greater balance and vitality with timeless wisdom from the ancient science of Ayurveda!




Infradian Rhythms: Mastering Your Hidden Biological Timers


Book Description

Our lives are immersed in rhythms. The cycle of day turning to night. The rhythms of the seasons. Even our bodies adhere to many cycles, with the beating of our heart and our breath rising and falling. Within us, unbeknownst to most, even more intricate biological rhythms profoundly orchestrate our physiology across timescales from hours to years. These biological rhythms evolved over eons to optimize our functioning and health, but modern life often profoundly disrupts them. Realigning our lifestyles and environments to these innate human rhythms provides an as-yet under-recognized opportunity for enhancing healthspan, improving society, and enriching the human condition. This book aims to illuminate the workings and remarkable importance of biological rhythms in an accessible way, while providing practical guidance to translate this knowledge into lifestyle wisdom that empowers your best self. We have come to a point scientifically where personalized chronomedicine founded upon each individual's unique rhythms is transitioning from a far-off vision into an achievable reality, presaging a revolution in how we prevent, detect and treat disease. These pivotal times call for expanding public awareness so we can collectively harness the tremendous potential of chronobiology while advocating for innovative policies that will accelerate progress. It is my hope therefore that through this book, you gain inspiring new insight into your inner rhythms and are equipped with evidence-based strategies to optimize your sleep, nutrition, activity, and environment for 24-hour and lifelong well-being. Join me on an illuminating journey through the dynamics of time and life to enhance your own health journey.




The Don's Reckoning


Book Description

The shadows run deep in the city of Lago. Behind the glimmering façades and halls of power, a parallel world exists, hidden from ordinary citizens. It is a realm of mafia families, backroom deals, and businesses masking illicit empires. A place where territory is claimed in blood, and weakness is exploited without mercy. Many deny this darkness undermining society, but it permeates every level of their lives, whether they choose to see it or not. Into this cynical web steps Vincenzo, exiled son of a legendary mafia boss. Lured by the promise of power and ready to shake up the existing hierarchies, Vincenzo intends to carve out his own fearsome legacy. But first he must navigate rivals both inside and outside the mafia commission overseeing Lago. And as Vincenzo claws his way to the top through cunning and ruthlessness, he will find out just how many moral compromises dominion requires. This is a story of ambition and loyalty, betrayal and revenge. Of an empire built rapidly through violence and intimidation, only to crumble from internal rot. It is a cautionary tale of how even noble intentions become distorted when driven solely by ends justifying means. Most of all, this chronicle reveals the constant struggles between light and darkness raging within every soul, community, and age.