The Marketing Whitebook
Author :
Publisher :
Page : 346 pages
File Size : 49,75 MB
Release : 2007
Category : Marketing
ISBN :
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 628 pages
File Size : 34,24 MB
Release : 2009-09
Category : Brand name products
ISBN : 9788131722367
Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Handbook on Research in Relationship Marketing
Author : Robert M. Morgan
Publisher : Edward Elgar Publishing
Page : 353 pages
File Size : 19,44 MB
Release : 2015-01-30
Category : Business & Economics
ISBN : 1783478632
Book Description
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Marketing In India, Cases And Readings -
Author : S.Neelamegham
Publisher : Vikas Publishing House
Page : pages
File Size : 29,61 MB
Release :
Category :
ISBN : 9325956764
Book Description
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Thriving in a New World Economy
Author : Kirk Plangger
Publisher : Springer
Page : 417 pages
File Size : 49,29 MB
Release : 2015-10-20
Category : Business & Economics
ISBN : 3319241486
Book Description
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Rural Marketing: Text And Cases, 2/E
Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
Page : 612 pages
File Size : 32,56 MB
Release : 2011-09
Category : Marketing
ISBN : 9788131732632
Book Description
The Marketing Book
Author : Michael John Baker
Publisher : Routledge
Page : 684 pages
File Size : 25,94 MB
Release : 2008
Category : Business & Economics
ISBN : 0750685662
Book Description
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Case Studies in Marketing Management
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 28,4 MB
Release : 2012
Category : Marketing
ISBN : 9788131761397
Book Description
Business World
Author :
Publisher :
Page : 840 pages
File Size : 40,16 MB
Release : 2009-03
Category : India
ISBN :
Book Description
Corporate Blogging in India
Author : Rajeev Karwal
Publisher : SCB Distributors
Page : 135 pages
File Size : 29,76 MB
Release : 2015-05-22
Category : Business & Economics
ISBN : 8183282636
Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
