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Media Industries

Author : Jennifer Holt

Publisher : John Wiley & Sons

Page : 306 pages

File Size : 21,22 MB

Release : 2011-09-19

Category : Language Arts & Disciplines

ISBN : 144436023X

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Book Description

Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts



Media Industry Studies

Author : Daniel Herbert

Publisher : John Wiley & Sons

Page : 137 pages

File Size : 27,77 MB

Release : 2020-04-09

Category : Social Science

ISBN : 1509537791

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Book Description

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.



The Social Media Industries

Author : Alan B. Albarran

Publisher : Routledge

Page : 274 pages

File Size : 28,71 MB

Release : 2013-03-05

Category : Language Arts & Disciplines

ISBN : 1136325182

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Book Description

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.



The Routledge Companion to Media Industries

Author : Paul McDonald

Publisher : Routledge

Page : 709 pages

File Size : 14,80 MB

Release : 2021-10-04

Category : Social Science

ISBN : 1000451852

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Book Description

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com



Understanding Media Industries

Author : Timothy Havens

Publisher : Oxford University Press, USA

Page : 0 pages

File Size : 14,29 MB

Release : 2016

Category : Communication

ISBN : 9780190215323

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Book Description

This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, andwhat the broader theoretical and practical implications of the media industries are.



De-convergence of Global Media Industries

Author : Dal Yong Jin

Publisher : Routledge

Page : 187 pages

File Size : 14,87 MB

Release : 2013

Category : Business & Economics

ISBN : 041562343X

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Book Description

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.



Political Economy of Media Industries

Author : Randy Nichols

Publisher : Routledge

Page : 301 pages

File Size : 21,30 MB

Release : 2019-10-28

Category : Language Arts & Disciplines

ISBN : 0429890443

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Book Description

This book provides a critical political economic examination of the impact of increasingly concentrated global media industries. It addresses different media and communication industries from around the globe, including film, television, music, journalism, telecommunication, and information industries. The authors use case studies to examine how changing methods of production and distribution are impacting a variety of issues including globalization, environmental devastation, and the shifting role of the State. This collection finds communication at a historical moment in which capitalist control of media and communication is the default status and, so, because of the increasing levels of concentration globally allows those in control to define the default ideological status. In turn, these concentrated media forces are deployed under the guise of entertainment but with a mind towards further concentration and control of the media apparatuses many times in convergence with others



Micro Media Industries

Author : Lori Kido Lopez

Publisher : Rutgers University Press

Page : 185 pages

File Size : 25,39 MB

Release : 2021-08-13

Category : Social Science

ISBN : 1978823363

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Book Description

With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.



Empires of Entertainment

Author : Jennifer Holt

Publisher : Rutgers University Press

Page : 241 pages

File Size : 40,6 MB

Release : 2011

Category : Business & Economics

ISBN : 0813550521

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Book Description

Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media between 1980 and 1996. Through the use of case studies that highlight key moments in this transformation, Holt skillfully expands the conventional models and boundaries of media history.



Authorship as Promotional Discourse in the Screen Industries

Author : Leora Hadas

Publisher : Routledge

Page : 199 pages

File Size : 13,97 MB

Release : 2020-04-30

Category : Language Arts & Disciplines

ISBN : 100007465X

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Book Description

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.