The Message from the King's Coffer


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1920 Content: the Flower of Egypt; Song of the Morning Stars; Which is Solomon's; Children of the Word; the Great One; the Song of Songs. Shows how numbers and symbols have various meanings. Illustrated.




The King of Madison Avenue


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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.







Book Bulletin


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Books of 1912-


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King, Governance, and Law in Ancient India


Book Description

King, Governance, and Law in Ancient India presents an English translation of Kautilya's Arthashastra (AS.) along with detailed endnotes. When it was discovered in 1923, the Arthashastra was described as perhaps the most precious work in the whole range of Sanskrit literature, an assessment that still rings true. This new translation of this significant text, the first in close to half a century takes into account a number of important advances in our knowledge of the texts, inscriptions, and archeological and art historical remains from the period in Indian history to which the AS. belongs (2nd-3rd century CE, although parts of it may be much older). The text is what we would today call a scientific treatise. It codifies a body of knowledge handed down in expert traditions. It is specifically interested in two things: first, how a king can expand his territory, keep enemies at bay, enhance his external power, and amass riches; second, how a king can best organize his state bureaucracy to consolidate his internal power, to suppress internal enemies, to expand the economy, to enhance his treasury through taxes, duties, and entrepreneurial activities, to keep law and order, and to settle disputes among his subjects. The book is accordingly divided into two sections: the first encompassing Books 1-5 deals with internal matters, and the second spanning Books 6-14 deals with external relations and warfare. The AS. stands alone: there is nothing like it before it and there is nothing after it-if there were other textual productions within that genre they are now irretrievably lost. Even though we know of many authors who preceded Kautilya, none of their works have survived the success of the AS. Being "textually" unique makes it difficult to understand and interpret difficult passages and terms; we cannot look to parallels for help. The AS. is also unique in that, first, it covers such a vast variety of topics and, second, it presents in textual form expert traditions in numerous areas of human and social endeavors that were handed down orally. Expert knowledge in diverse fields communicated orally from teacher to pupil, from father to son, is here for the first time codified in text. These fields include: building practices of houses, forts, and cities; gems and gemology; metals and metallurgy; mining, forestry and forest management; agriculture; manufacture of liquor; animal husbandry, shipping, and the management of horses and elephants- and so on. Finally, it is also unique in presenting a viewpoint distinctly different from the Brahmanical "party line" we see in most ancient Indian documents.




Say to the Sun, "Don't Rise," and to the Moon, "Don't Set"


Book Description

Pastoralist traditions have long been extraordinarily important to the social, economic, political, and cultural life of western India. The Marathi-language oral literature of the Dhangar shepherds is not only one of the most important elements of the traditional cultural life of its region, but also a treasure of world literature. This volume presents translations of two lively and well-crafted examples of the ovi, a genre typical of the oral literature of Dhangars. The two ovis in the volume narrate the stories of Biroba and Dhuloba, two of these shepherds' most important gods. Each of the ovis tells an elaborate story of the birth of the god-a miraculous and complicated process in both cases-and of the struggles each one goes through in order to find and win his bride. The extensive introduction provides a literary analysis of the ovis and discusses what they reveal about the cosmology, geography, society, and political arrangements of their performers' world, as well as about the performers' views of pastoralists and women.




The Early Prophets: Joshua, Judges, Samuel, and Kings


Book Description

The story of ancient Israel, from the arrival in Canaan to the destruction of the Kingdom of Judah and the Babylonian exile some six centuries later, here is the highly anticipated second volume in Everett Fox’s landmark translation of the Hebrew Bible. The personalities who appear in the pages of The Early Prophets, and the political and moral dilemmas their stories illuminate, are part of the living consciousness of the Western world. From Joshua and the tumbling walls of Jericho to Samson and Delilah, the prophet Samuel and the tragic King Saul, David and Goliath, Bathsheba and Absalom, King Solomon’s temple, Elijah and the chariot of fire, Ahab and Jezebel—the stories of these men and women are deeply etched into Western culture because they beautifully encapsulate the human experience. The four books that comprise The Early Prophets look at tribal rivalries, dramatic changes in leadership, and the intrusions of neighboring empires through the prism of the divine-human relationship. Over the centuries, the faithful have read these narratives as demonstrations of the perils of disobeying God’s will, and time and again Jews in exile found that the stories spoke to their own situations of cultural assimilation, destruction, and the reformulation of identity. They have had an equally indelible impact on generations of Christians, who have seen in many of the narratives foreshadowings of the life and death of Jesus, as well as models for their own lives and the careers of their leaders. But beyond its importance as a foundational religious document, The Early Prophets is a great work of literature, a powerful and distinctive narrative of the past that seeks meaning in the midst of national catastrophe. Accompanied by illuminating commentary, notes, and maps, Everett Fox’s masterly translation of the Hebrew original re-creates the echoes, allusions, alliterations, and wordplays that rhetorically underscore its meaning and are intrinsic to a timeless text meant to be both studied and read aloud.