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The Moral Compass of Public Relations

Author : Brigitta R. Brunner

Publisher : Taylor & Francis

Page : 246 pages

File Size : 46,78 MB

Release : 2016-10-04

Category : Language Arts & Disciplines

ISBN : 1317295218

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Book Description

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.



The Moral Compass of Public Relations

Author : Brigitta R. Brunner

Publisher : Routledge

Page : 271 pages

File Size : 25,37 MB

Release : 2016-10-04

Category : Language Arts & Disciplines

ISBN : 131729520X

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Book Description

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.



The Ethics of PR: Navigating the Moral Dilemmas of Public Relations

Author : Christine Marie Haas

Publisher : Raw Marketer

Page : 17 pages

File Size : 34,8 MB

Release :

Category : Juvenile Fiction

ISBN :

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Book Description

In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.



Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Author : Donnalyn Pompper

Publisher : Emerald Group Publishing

Page : 270 pages

File Size : 22,74 MB

Release : 2017-11-30

Category : Business & Economics

ISBN : 1787438406

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Book Description

This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.



Social Media and Crisis Communication

Author : Yan Jin

Publisher : Routledge

Page : 454 pages

File Size : 16,22 MB

Release : 2022-02-25

Category : Business & Economics

ISBN : 1000542963

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Book Description

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.



Depth Public Relations

Author : Johanna Fawkes

Publisher : Taylor & Francis

Page : 203 pages

File Size : 18,89 MB

Release : 2022-12-23

Category : Business & Economics

ISBN : 1351121898

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Book Description

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.



The Global Foundations of Public Relations

Author : Robert E. Brown

Publisher : Routledge

Page : 228 pages

File Size : 49,42 MB

Release : 2021-09-27

Category : Business & Economics

ISBN : 1351245333

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Book Description

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.



Public Relations

Author : Chiara Valentini

Publisher : Walter de Gruyter GmbH & Co KG

Page : 656 pages

File Size : 38,8 MB

Release : 2021-02-08

Category : Language Arts & Disciplines

ISBN : 3110554259

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Book Description

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.



Public Relations Ethics

Author : Philip M. Seib

Publisher : Wadsworth Publishing Company

Page : 196 pages

File Size : 29,47 MB

Release : 1995

Category : Public relations

ISBN :

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Book Description

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.



The Routledge Companion to Public Relations

Author : Donnalyn Pompper

Publisher : Taylor & Francis

Page : 625 pages

File Size : 31,38 MB

Release : 2022-11-01

Category : Business & Economics

ISBN : 100072896X

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Book Description

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.