Informal Logic


Book Description

Second edition of the introductory guidebook to the basic principles of constructing sound arguments and criticising bad ones. Non-technical in approach, it is based on 186 examples, which Douglas Walton, a leading authority in the field of informal logic, discusses and evaluates in clear, illustrative detail. Walton explains how errors, fallacies, and other key failures of argument occur. He shows how correct uses of argument are based on sound strategies for reasoned persuasion and critical responses. This edition takes into account many developments in the field of argumentation study that have occurred since 1989, many created by the author. Drawing on these developments, Walton includes and analyzes 36 new topical examples and also brings in work on argumentation schemes. Ideally suited for use in courses in informal logic and introduction to philosophy, this book will also be valuable to students of pragmatics, rhetoric, and speech communication.




Research in Mass Communication


Book Description

Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.




Advertising and Popular Culture


Book Description

"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.




Philosophy of Logic


Book Description

The papers presented in this volume examine topics of central interest in contemporary philosophy of logic. They include reflections on the nature of logic and its relevance for philosophy today, and explore in depth developments in informal logic and the relation of informal to symbolic logic, mathematical metatheory and the limiting metatheorems, modal logic, many-valued logic, relevance and paraconsistent logic, free logics, extensional v. intensional logics, the logic of fiction, epistemic logic, formal logical and semantic paradoxes, the concept of truth, the formal theory of entailment, objectual and substitutional interpretation of the quantifiers, infinity and domain constraints, the Löwenheim-Skolem theorem and Skolem paradox, vagueness, modal realism v. actualism, counterfactuals and the logic of causation, applications of logic and mathematics to the physical sciences, logically possible worlds and counterpart semantics, and the legacy of Hilbert's program and logicism. The handbook is meant to be both a compendium of new work in symbolic logic and an authoritative resource for students and researchers, a book to be consulted for specific information about recent developments in logic and to be read with pleasure for its technical acumen and philosophical insights.- Written by leading logicians and philosophers- Comprehensive authoritative coverage of all major areas of contemporary research in symbolic logic- Clear, in-depth expositions of technical detail- Progressive organization from general considerations to informal to symbolic logic to nonclassical logics- Presents current work in symbolic logic within a unified framework- Accessible to students, engaging for experts and professionals- Insightful philosophical discussions of all aspects of logic- Useful bibliographies in every chapter




Grade Aid for Psychology


Book Description