The Musical Phonetics of Taiwanese


Book Description

Discovery of Taiwanese tones and rules of tone changes. Taiwanese phonetics is based on three level tones, Tones 1,2,3. Add the derived tones, namely three cut tones, 1.,2.,3., one down tone, Tone 4 and one up tone, Tone 5, and there are eight tones altogether. The three level tones are musical. The tone changes follow the rules of circular rotation. The tones and tone changes are explainable by rules of music, physics and auditory physiology. This makes Taiwanese tones simple, clear and easy to teach. Taiwanese is likely the most tonal and musical language fo the world. To help teach Taiwanese, and to widen its margin of safety from the status of endangered language, the Author developed a new Taiwanese phonetic alphabet based on popular international phonetic letters. It needs only 24 simple letters, one letter per phoneme, no variants and no umlauts. Together, the tones, the rules of tone changes, and the new Taiwanese phonetic alphabet make a new phonetic system, ??????. The book is intended to become a textbook of Taiwanese phonetics. Chapter by chapter, it teaches Taiwanese sound tone by tone, Taiwanese tone changes rule by rule, and Taiwanese phonetic alphabet letter by letter. The Author then studied comparative phonetics comparing the sounds of Taiwanese, Mandarin Chinese, English and Romanized Taiwanese. With the new Taiwanese phonetic system, the Author further demonstrated its practical applications in Taiwanese words, proverbs, songs and poems. Plenty of appended pictures, tables, theories, songs and poems illustrate Taiwanese literature and cultures. World linguists should find Taiwanese language uniquely tonal and musical. In contrast with all existing methods of teaching, native and international learners of Taiwanese should find Taiwanese pronunciation easy, straight-forward and easy to learn. Viva, Taiwanese!




Handbook of Japanese Phonetics and Phonology


Book Description

This volume is the first comprehensive handbook of Japanese phonetics and phonology describing the basic phonetic and phonological structures of modern Japanese with main focus on standard Tokyo Japanese. Its primary goal is to provide a comprehensive overview and descriptive generalizations of major phonetic and phonological phenomena in modern Japanese by reviewing important studies in the fields over the past century. It also presents a summary of interesting questions that remain unsolved in the literature. The volume consists of eighteen chapters in addition to an introduction to the whole volume. In addition to providing descriptive generalizations of empirical phonetic/phonological facts, this volume also aims to give an overview of major phonological theories including, but not restricted to, traditional generative phonology, lexical phonology, prosodic morphology, intonational phonology, and the more recent Optimality Theory. It also touches on theories of speech perception and production. This book serves as a comprehensive guide to Japanese phonetics and phonology for all interested in linguistics and speech sciences.










The Cambridge Handbook of Phonetics


Book Description

Phonetics - the study and classification of speech sounds - is a major sub-discipline of linguistics. Bringing together a team of internationally renowned phoneticians, this handbook provides comprehensive coverage of the most recent, cutting-edge work in the field, and focuses on the most widely-debated contemporary issues. Chapters are divided into five thematic areas: segmental production, prosodic production, measuring speech, audition and perception, and applications of phonetics. Each chapter presents an historical overview of the area, along with critical issues, current research and advice on the best practice for teaching phonetics to undergraduates. It brings together global perspectives, and includes examples from a wide range of languages, allowing readers to extend their knowledge beyond English. By providing both state-of-the-art research information, and an appreciation of how it can be shared with students, this handbook is essential both for academic phoneticians, and anyone with an interest in this exciting, rapidly developing field.




Everyday Musical Life among the Indigenous Bunun, Taiwan


Book Description

Everyday Musical Life among the Indigenous Bunun, Taiwan contributes to multidisciplinary research on music in everyday human life by pushing beyond the urbanized Western populations routinely featured in such writing. Based on ethnographic study in Buklavu, a village in southern Taiwan mostly inhabited by the indigenous Bunun, the book explores villagers’ contemporaneous musical engagements and pathways, paying heed both to imported music—such as TV theme tunes, karaoke singing, church hymns—and to the transformation of Bunun traditions through school and community interventions and folkloric festivals. The case study underpins a new, widely applicable, theoretical model for the study of music in everyday life in global society which is historically engaged, sensitive to individual and group diversity, cognizant of the interplay of the mundane and the exceptional, and primed to support applied research.







Taiwanese Grammar


Book Description

Taiwanese Grammar: A Concise Reference is an unprecedented guide delivering clear, straightforward explanations of Taiwanese grammar while offering insightful comparisons to Mandarin. Designed to be both functional and accessible, the text makes searching for topics quick and easy with fully cross-referenced entries and a comprehensive index. Topics covered range broadly from parts of speech (nouns, verbs, adverbs, etc.) to grammatical topics (aspect, negation, passive voice, etc.) to special topics (terms of address, pronunciation, time, etc.). This text is ideal for self-study and enables students at all levels to learn Taiwanese by building a solid foundation in grammar. Taiwanese (also known as Hokkien, Fookien, Amoy, Southern Min, or Fukienese) along with its variants is spoken by over 40 million people worldwide and is a member of the Chinese language family. Features of this text include: • Easy-to-use reference guide with cross-referenced entries and a comprehensive index • 1000+ example sentences using everyday vocabulary rendered in Taiwanese, Mandarin Chinese, and English • Character script for Taiwanese in accordance with the official selection of Taiwanese Characters by the Taiwanese Ministry of Education (2007) • Romanization provided for both Taiwanese (Pe̍h-ōe-jī) and Mandarin Chinese (Hànyǔ Pīnyīn) • In-depth guide to pronunciation using English approximations and full explanations on rules for changing tones (tone sandhi) Tags: Taiwanese, learn Taiwanese, learning Taiwanese, Taiwanese language, Taiwanese grammar, Hokkien, learning Hokkien, Amoy, Southern Min, Fukienese, Fookien, Min nan




The Branding of Polaroid


Book Description

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.




The Sounds of Mandarin


Book Description

Mandarin Chinese is the most widely spoken language in the world today. In China, a country with a vast array of regional and local vernaculars, how was this “common language” forged? How did people learn to speak Mandarin? And what does a focus on speech instead of script reveal about Chinese language and history? This book traces the surprising social history of China’s spoken standard, from its creation as the national language of the early Republic in 1913 to its journey into postwar Taiwan to its reconfiguration as the common language of the People’s Republic after 1949. Janet Y. Chen examines the process of linguistic change from multiple perspectives, emphasizing the experiences of ordinary people. After the fall of the Qing dynasty, a chorus of influential elites promoted the goal of a strong China speaking in one unified voice. Chen explores how this vision fared in practice, showing the complexities of transforming an ideological aspiration into spoken reality. She tracks linguistic change in schools, rural areas, and urban life against the backdrop of war and revolution. The Sounds of Mandarin draws on a novel aural archive of early twentieth-century sound technology, including phonograph recordings, films, and radio broadcasts. Following the uneven trajectory of standard speech, this book sheds new light on the histories of language, nationalism, and identity in China and Taiwan.