The Organic Advantage


Book Description

The Organic Advantage has been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results.




The Organic Food Shopper's Guide


Book Description

This affordably priced shopper's guide, derived from The Organic Cook's Bible (Wiley, 4/2006), gives consumers essential, easy-to-follow guidance on what makes organic food preferable and worth the extra money. The book is organized by food item (over 100 foods total in chapters on Vegetables; Fruits, Beans and Grains; Nuts and Seeds; Meat, Fish, Dairy and Eggs; and Kitchen Staples) in clear, easy-to-use entries, with at-a-glance_information on Season, Good Varieties, Nutritional Highlights, What to Look For, Storage and Preparation Tips, and Goes Well With (suggesting complementary flavors), followed by larger sections on a food's Organic Advantage (i.e., why to buy organic) and Uses, plus other informational tidbits. Accompanying the entries are 100 recipes showcasing the flavor and freshness of organic food. Further enhancing the book is a front section giving a detailed overview of organics, and an extensive Sources section in the back.




Good Corporation, Bad Corporation


Book Description

"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.




The Organic No-Till Farming Revolution


Book Description

Learn how to use natural no-till systems to increase profitability, efficiency, carbon sequestration, and soil health on your small farm. The Organic No-Till Farming Revolution is the comprehensive farmer-developed roadmap showing how no-till lowers barriers to starting a small farm, reduces greenhouse gas emissions, increases efficiency and profitability, and promotes soil health. Farming without tilling has long been a goal of agriculture, yet tilling remains one of the most dominant paradigms; almost everyone does it. But tilling kills beneficial soil life, burns up organic matter, and releases carbon dioxide. If the ground could instead be prepared for planting without tilling, time and energy could be saved, soil organic matter increased, carbon sequestered, and dependence on machinery reduced. This hands-on manual offers: Why roller-crimper no-till methods don't work for most small farms A decision-making framework for the four no-till methods: occultation, solarization, organic mulches grown in place, and applied to beds Ideas for starting a no-till farm or transitioning a working farm A list of tools, supplies, and sources. This is the only manual of its kind, specifically written for natural and small-scale farmers who wish to expand or explore chemical-free, regenerative farming methods.




The Essential Advantage


Book Description

Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples--including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble--Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. The authors reveal: · Why you should focus on a system of a few aligned capabilities · How to identify the "way to play" in your market · How to design a strategy for well-modulated growth · How to align a portfolio of businesses behind your capability system · How your strategy clarifies growth, costs, and people decisions Few companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.




Green to Gold


Book Description

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "




Not Fade Away


Book Description

Not Fade Away: Staying happy when you're over 64! is the new book by resilience writer Alan Heeks, offering guidance to the baby boomer generation for enjoying their vintage years, and growing through the tough parts of getting older. Now 69, Alan is deeply engaged with the issues in this new book. Alan Heeks says: "The late sixties and beyond are a landmark: a good time to choose what you want from the years ahead, and take stock of the story so far. This short, practical book offers simple guidelines to find your bearings and make sense of the sixties and seventies. This is a time of big transition, potentially a time of new freedom. But it's also a time for facing challenges, which is why navigating your way forward skilfully at this age is so important. The book will also be a helpful guide for those in their fifties, offering inspiration and helpful foresight for the road ahead." With chapter titles named after iconic Sixties songs - from Good Vibrations and All Along the Watchtower to My Generation and Sunshine of Your Love - Not Fade Away is arranged in three main sections. 'Finding your Gifts' helps you appreciate the good things in your life, add to them, and make the best of your resources. With advice on silver dating, friendships, family dynamics and different kinds of communities and groups, it also shares advice on finding more meaning and purpose and provides ideas for creating fresh adventures. 'Digging the Challenges' contains guidance and resources for dealing with difficulties such as failing health, fears of growing older, and grieving lost loved ones, and shares positive ways to meet your financial needs. And finally, 'Fresh Maps', complete with advice from a range of role models, provides insights for changing unhelpful patterns and for becoming a 'wise elder', and shares useful hints, forecasts and opportunities for the decade ahead. All proceeds from the book will be donated to the charity Action for Happiness www.actionforhappiness.org/. Not Fade Away also explores what we can learn from the spirit of the Sixties. With so many music and movie stars from the era still vibrant and performing at 70 plus - from Mick Jagger and Judi Dench to Terence Stamp and Judy Collins - what can we learn from their journey through the decades, and how the Sixties shaped them? Alan Heeks says: "One benefit of these uncertain times we live in is that patterns and precedents are breaking down, so we're more free to suit ourselves. There are people starting families and big new projects in their seventies; there are people relishing a quieter, slower pace; and there are people facing death or major illness. Whatever you're facing, believe that you have more choices, more resources and more support than you imagine. Trust that life is inviting you to find your way. I hope you'll find Not Fade Away a useful resource in that process, shining a light on your best way forward." Julie Felix, the 1960's folk star, endorses Alan's book: "I feel lucky to have been part of the Sixties. I feel lucky to still be singing what Bob Marley calls "these songs of freedom." And in the autumn of my years I'm glad I can reach out and find a song to sing. Growing old is a challenge and Alan's book can make the journey less daunting and more fun."




Advances in Organic Farming


Book Description

Advances in Organic Farming: Agronomic Soil Management Practices focuses on the integrated interactions between soil-plant-microbe-environment elements in a functioning ecosystem. It explains sustainable nutrient management under organic farming and agriculture, with chapters focusing on the role of nutrient management in sustaining global ecosystems, the remediation of polluted soils, conservation practices, degradation of pollutants, biofertilizers and biopesticides, critical biogeochemical cycles, potential responses for current and impending environmental change, and other critical factors. Organic farming is both challenging and exciting, as its practice of "feeding the soil, not the plant provides opportunity to better understand why some growing methods are preferred over others. In the simplest terms, organic growing is based on maintaining a living soil with a diverse population of micro and macro soil organisms. Organic matter (OM) is maintained in the soil through the addition of compost, animal manure, green manures and the avoidance of excess mechanization. - Presents a comprehensive overview of recent advances and new developments in the field OF research within a relevant theoretical framework - Highlights the scope of the inexpensive and improved management practices - Focuses on the role of nutrient management in sustaining the ecosystems




The Organic Growth Playbook


Book Description

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.




Managing Cover Crops Profitably (3rd Ed. )


Book Description

Cover crops slow erosion, improve soil, smother weeds, enhance nutrient and moisture availability, help control many pests and bring a host of other benefits to your farm. At the same time, they can reduce costs, increase profits and even create new sources of income. You¿ll reap dividends on your cover crop investments for years, since their benefits accumulate over the long term. This book will help you find which ones are right for you. Captures farmer and other research results from the past ten years. The authors verified the info. from the 2nd ed., added new results and updated farmer profiles and research data, and added 2 chap. Includes maps and charts, detailed narratives about individual cover crop species, and chap. about aspects of cover cropping.