The Penguin Small Business Guide


Book Description

Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on:preparing a business planeffective marketing and public relations strategieshow to comply with the new workplace relations legislationunderstanding your key legal and regulatory obligationsmaking the most of the Internet and e-commercepreparing financial statements and forecastsraising moneyminimising risk exposure and tax obligationsThis book also includes fascinating case studies of successful business owners – from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business.




The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises


Book Description

Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on: preparing a business plan effective marketing and public relations strategies how to comply with the new workplace relations legislation understanding your key legal and regulatory obligations making the most of the Internet and e-commerce preparing financial statements and forecasts raising money minimising risk exposure and tax obligations This book also includes fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business. 'You don't have to read much past this first few pages of this book to realise it is a thoroughly researched, meticulously verified work.' – Sydney Morning Herald




How to Start Your Own Business


Book Description

This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.




The Complete Idiot's Guide to Starting Your Own Business


Book Description

Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.




Please Don't Sit on My Bed in Your Outside Clothes


Book Description

THE NATIONAL BESTSELLER, NOW IN PAPERBACK “Another hilarious essay collection from Phoebe Robinson.”—The New York Times Book Review “Strikes the perfect balance of brutally honest and laugh-out-loud funny. I didn’t want it to end.”—Mindy Kaling, New York Times bestselling author of Why Not Me? With sharp, timely insight, pitch-perfect pop culture references, and her always unforgettable voice, New York Times bestselling author, comedian, actress, and producer Phoebe Robinson is back with her most must-read book yet. In her brand-new collection, Phoebe shares stories that will make you laugh, but also plenty that will hit you in the heart and inspire a little bit of rage, and maybe a lot of action. That means revealing her perspective on performative allyship, white guilt, and what happens when white people take up space in cultural movements; exploring what it’s like to be a woman who doesn’t want kids living in a society where motherhood is the crowning achievement of a straight, cis woman’s life; and discussing how the dire state of mental health in America means that taking care of one’s psychological well-being—aka “self-care”—usually requires disposable money. She also shares tales of her mom slowpoking before a visit with Mrs. Obama, the stupidly fake reassurances of zip-line attendants, her favorite things about dating a white person from the UK, and how the lack of Black women in leadership positions fueled her to become the Black lady-boss of her dreams. By turns perceptive, hilarious, and heartfelt, Please Don’t Sit on My Bed in Your Outside Clothes is not only a brilliant look at our current cultural moment, it's also a collection that will stay with readers for years to come.




The 5 Big Lies About American Business


Book Description

WHY FEEL EMBARRASSED BY BUSINESS? Every American benefits every day from the phenomenal productivity of the free market, so why do so many people feel guilty or skeptical about our business system? In this passionately argued, eye-opening book, talk-radio star and bestselling author Michael Medved provides detailed and devastating rebuttals to the most widely circulated smears against capitalism. MYTH: Big business is bad, small business is good. TRUTH: Every big business began life as a small business, and every small business today yearns for enough success to become a big business tomorrow. For some products—like cars or electrical power—little companies can’t benefit their workers or customers as reliably as huge corporations. MYTH: Business executives are overpaid and corrupt. TRUTH: Top leaders will always command top dollar, and a company can’t limit executive pay without limiting its access to talent. Ferocious, long-term competition in the corporate world ultimately rewards focus and hard work, not short cuts and corruption. MYTH: You can count on better treatment from the government than from business. TRUTH: If a private company deals with you poorly, you can take your business elsewhere. But with the government’s power, you get only two choices: compliance or jail. Medved responds to business-bashing lies with the slashing wit, irrefutable facts, fascinating historical nuggets, illuminating anecdotes, and liberating clarity that made him one of the top-ten talk-radio hosts in the United States. This audacious and urgently needed book provides energy and inspiration for a beleaguered free-market system poised for its unstoppable comeback.




The Complete Idiot's Guide to Twitter Marketing


Book Description

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.




HBR Guide to Buying a Small Business


Book Description

An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.




Ask


Book Description

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.




How to Make Big Money in Your Own Small Business


Book Description

Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.