The Perfect Store


Book Description

When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce. Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons. Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable.




The Other Side of Perfect


Book Description

For fans of Sarah Dessen and Mary H.K. Choi, this lyrical and emotionally driven novel follows Alina, a young aspiring dancer who suffers a devastating injury and must face a world without ballet—as well as the darker side of her former dream. Alina Keeler was destined to dance, but then a terrifying fall shatters her leg—and her dreams of a professional ballet career along with it. After a summer healing (translation: eating vast amounts of Cool Ranch Doritos and binging ballet videos on YouTube), she is forced to trade her pre-professional dance classes for normal high school, where she reluctantly joins the school musical. However, rehearsals offer more than she expected—namely Jude, her annoyingly attractive castmate she just might be falling for. But to move forward, Alina must make peace with her past and face the racism she experienced in the dance industry. She wonders what it means to yearn for ballet—something so beautiful, yet so broken. And as broken as she feels, can she ever open her heart to someone else? Touching, romantic, and peppered with humor, this debut novel explores the tenuousness of perfectionism, the possibilities of change, and the importance of raising your voice.




The Perfect Hope


Book Description

#1 New York Times bestselling author Nora Roberts completes the Inn BoonsBoro trilogy with a novel of starting over and star-crosed love. Ryder is the hardest Montgomery brother to figure out—with a tough-as-nails exterior and possibly nothing too soft underneath. He’s surly and unsociable, but when he straps on a tool belt, no woman can resist his sexy swagger. Except, apparently, Hope Beaumont, the innkeeper of his own Inn BoonsBoro… The former manager of a D.C. hotel, Hope is now where she wants to be—except for in her love life. Her only interaction with the opposite sex has been sparring with the infuriating Ryder, who always seems to get under her skin. Still, no one can deny the electricity that crackles between them…a spark that ignited with a New Year’s Eve kiss. While the inn is running smoothly, thanks to Hope’s experience and unerring instincts, her big-city past is about to make an unwelcome—and embarrassing—appearance. Seeing Hope vulnerable stirs Ryder’s emotions and makes him realize that while Hope may not be perfect, she just might be perfect for him… Don't miss the other books in the Inn BoonsBoro Trilogy The Next Always The Last Boyfriend




Cloud Empires


Book Description

The rise of the platform economy into statelike dominance over the lives of entrepreneurs, users, and workers. The early Internet was a lawless place, populated by scam artists who made buying or selling anything online risky business. Then Amazon, eBay, Upwork, and Apple established secure digital platforms for selling physical goods, crowdsourcing labor, and downloading apps. These tech giants have gone on to rule the Internet like autocrats. How did this happen? How did users and workers become the hapless subjects of online economic empires? The Internet was supposed to liberate us from powerful institutions. In Cloud Empires, digital economy expert Vili Lehdonvirta explores the rise of the platform economy into statelike dominance over our lives and proposes a new way forward. Digital platforms create new marketplaces and prosperity on the Internet, Lehdonvirta explains, but they are ruled by Silicon Valley despots with little or no accountability. Neither workers nor users can “vote with their feet” and find another platform because in most cases there isn’t one. And yet using antitrust law and decentralization to rein in the big tech companies has proven difficult. Lehdonvirta tells the stories of pioneers who helped create—or resist—the new social order established by digital platform companies. The protagonists include the usual suspects—Amazon founder Jeff Bezos, Travis Kalanick of Uber, and Bitcoin’s inventor Satoshi Nakamoto—as well as Kristy Milland, labor organizer of Amazon’s Mechanical Turk, and GoFundMe, a crowdfunding platform that has emerged as an ersatz stand-in for the welfare state. Only if we understand digital platforms for what they are—institutions as powerful as the state—can we begin the work of democratizing them.




Perfect


Book Description

A fussy eraser and a mischievous pencil spar in a picture book adventure. In this funny and light-hearted picture book, a fussy eraser tries to keep the pages clean by erasing the scribbles of a mischievous pencil. But before long, the eraser discovers what can happen when two opposing forces come together to have fun. With humor and a keen eye for play, Max Amato crafts a delightful story that reveals the joys of collaborative imagination.




Walking the Perfect Square


Book Description

August 6th, 1998: Moe Prager, a former cop, waits to call his daughter for her 18th birthday. In the midst of an ugly family meltdown, Prager is desperate to find a way to make sense of what has caused his once-happy family to implode. As he waits, however, it is Prager who receives a call that might not only solve a case that has haunted him and his wife for twenty years, but might also supply the glue to patch his family back together. December 8th, 1977: Patrick Maloney, a supposedly popular college student, walks out of a Manhattan nightspot into oblivion. It’s no wonder Maloney’s disappearance barely registers on the radar screen. Son of Sam strikes. Elvis is dead. It’s the Sex Pistols vs. the BeeGees, Studio 54 and the Dirt Lounge, est and yin/yang, gas shortages, Quaaludes, pot and polyester, Plato’s Retreat, The Rocky Horror Picture Show, and the neutron bomb. Moe Prager, a cop forced into early retirement by injury, certainly hadn’t noticed Patrick Maloney’s disappearance. But when Prager’s ex-partner calls with an offer to work on the case, Moe, wracked with self-doubt over his undistinguished career, signs on. As Prager traces Patrick Maloney’s steps from his upstate home to his college dorm on Long Island, from the Tribeca bar where he was last seen to an old flame’s mansion on the Gold Coast, Moe realizes that nothing about the case, especially the details of the missing man’s life, is as it seems. Even the picture his parents gave the police was two years out of date. Why? What could his parents be hiding? What tortured secrets might have driven Patrick to create a public persona so different from his true self? Questions multiply as Prager searches for Patrick in New York’s notorious punk underground, gay clubs and biker bars. Will Moe’s blossoming relationship with Patrick’s older sister help to bring Maloney back home or will it help to destroy any progress in the case? Can Moe overcome the roadblocks thrown in his path by dirty cops, corrupt politicians, and an ambitious reporter? And who are the truly ominous forces working behind the scenes to pull Prager into the very private hell of the Maloney family? Is Moe Prager running in circles or simply walking the perfect square?




The Perfect Predator


Book Description

An electrifying memoir of one woman's extraordinary effort to save her husband's life-and the discovery of a forgotten cure that has the potential to save millions more. "A memoir that reads like a thriller." -New York Times Book Review "A fascinating and terrifying peek into the devastating outcomes of antibiotic misuse-and what happens when standard health care falls short." -Scientific American Epidemiologist Steffanie Strathdee and her husband, psychologist Tom Patterson, were vacationing in Egypt when Tom came down with a stomach bug. What at first seemed like a case of food poisoning quickly turned critical, and by the time Tom had been transferred via emergency medevac to the world-class medical center at UC San Diego, where both he and Steffanie worked, blood work revealed why modern medicine was failing: Tom was fighting one of the most dangerous, antibiotic-resistant bacteria in the world. Frantic, Steffanie combed through research old and new and came across phage therapy: the idea that the right virus, aka "the perfect predator," can kill even the most lethal bacteria. Phage treatment had fallen out of favor almost 100 years ago, after antibiotic use went mainstream. Now, with time running out, Steffanie appealed to phage researchers all over the world for help. She found allies at the FDA, researchers from Texas A&M, and a clandestine Navy biomedical center -- and together they resurrected a forgotten cure. A nail-biting medical mystery, The Perfect Predator is a story of love and survival against all odds, and the (re)discovery of a powerful new weapon in the global superbug crisis.




My Ideal Bookshelf


Book Description

The books that we choose to keep -- let alone read -- can say a lot about who we are and how we see ourselves. In My Ideal Bookshelf, dozens of leading cultural figures share the books that matter to them most; books that define their dreams and ambitions and in many cases helped them find their way in the world. Contributors include Malcolm Gladwell, Thomas Keller, Michael Chabon, Alice Waters, James Patterson, Maira Kalman, Judd Apatow, Chuck Klosterman, Miranda July, Alex Ross, Nancy Pearl, David Chang, Patti Smith, Jennifer Egan, and Dave Eggers, among many others. With colorful and endearingly hand-rendered images of book spines by Jane Mount, and first-person commentary from all the contributors, this is a perfect gift for avid readers, writers, and all who have known the influence of a great book.




Clickology


Book Description

You're only a click away from online success. The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals: * Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store * Why having a centrally positioned search box aids navigation and increases sales * Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.ology shows you how to thrive.




Shopper Marketing


Book Description

The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shopmart, calls to ask for their help in getting the category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.