The Platinum Rule for Trade Show Mastery


Book Description

In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.




The Platinum Rule


Book Description

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.




The Writers Directory


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Trade Shows Worldwide


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Million Dollar Habits


Book Description

95% of what people think, feel and do, is determined by habits. Habits are ingrained but not unchangeable—new, positive habits can be learned to replace worn-out, ineffective practices with optimal behaviors that can cause dramatic, immediate benefits to the bottom line. In Million Dollar Habits, Tracy teaches readers how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Readers will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.




The Business of Redemption


Book Description

In a world that often appears to be spinning out of control, there has possibly never been a time when the need for true leaders has been more urgent than today. Leadership is certainly an enigma. Some believe that a leader is someone who has followers. Does that mean that the person with the most Twitter followers or Facebook fans is a true leader? Hardly. While followers may be part of the equation, leadership cannot be about followers alone; and it can’t be just about winning the popular vote. In fact, some of the greatest leaders in history were the least popular. In The Business of Redemption, James Arthur Ray brings together his nearly 30 years of experience in leadership, entrepreneurship, performance, and business. He tracks his meteoric rises and epic falls, successes and failures, to suggest that leadership is about “paying the price.” Leadership is earned through battles and risk, failures and successes, resilience and grit and resourcefulness; and the courage and commitment to get back up and never give up. True leaders take Absolute Responsibility when things go badly; and they give all the credit and praise when things go famously well. True leaders are fighting for a cause that’s bigger than their own personal creature comforts, moods, and needs and that takes The Business of Redemption.




The Software Encyclopedia 2000


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Personal Brilliance


Book Description

A book that shows how anyone can create and enjoy spectacular success!




People Follow You


Book Description

Discover the secrets to influencing the performance of the people you lead Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development. Relevant to middle and high level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action. Learn how to leverage the basics of interpersonal relationships to inspire others to take action Get a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authority Discover the fundamental on-the-job coaching skills that deliver instant performance improvement Author Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million times When all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for you. Become a manager people will follow, and lead your team to greater achievements and measurable gains.




Marketing Plan Templates for Enhancing Profits


Book Description

This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closÂing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.