The Pocket Cengage Handbook, Spiral bound Version (with 2016 MLA Update Card)


Book Description

This seventh edition of THE POCKET CENGAGE HANDBOOK provides up-to-date, realistic advice for today's digital-age students. Instructors and students alike will find it clearly written, thorough, easy to navigate, and indispensable for use in college courses and beyond. As the authors of several composition handbooks, Kirszner and Mandell are consistently praised for their instinct for teaching, clarity, and student-friendliness, successfully bringing their student-centered approach to their discussion of writing. Each student text is packaged with a free Cengage Essential Reference Card to the MLA HANDBOOK, Eighth Edition. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.




Women and Violence in Literature


Book Description

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.




Keys for Writers


Book Description

This concise composition handbook offers innovative design features that make it the most accessible tabbed handbook available: moveable KeyTabs that allow students to personalize the book, a menu-driven Key to the Book, and color-coded divider tabs to help students find information quickly. Complete coverage of grammar and the writing, research, and documentation processes are complemented by helpful multilingual/ESL material, Writing Across the Curriculum elements, and The 5Cs of Style. In recent years, technology has touched every aspect of writing and research and the Third Edition of Keys for Writers keeps pace with students' changing needs. This thorough revision now offers a full-color design; substantial new material on evaluating sources and the use of technology for research and writing; expanded coverage of writing online and document design; the most up-to-date MLA, APA, CMS, CBE, and CGOS guidelines; integrated ESL resources; and an expanded section on argument. New! A new Part 5, Technology: For Communication, Document Design, and Work, presents the latest information on writing for online readers, e-mail discussion lists, and chatrooms. Ample illustrations--including a sample student web site and an online scannable resume--and easy-to-understand explanations address web site and document design as well as work-related documents. New! The new full-color design highlights important information and clearly depicts web graphics, charts, and other visuals. New! Completely up-to-date documentation coverage features the latest MLA and APA styles, as updated on their respective web sites, the Columbia Guide to Online Style, many new student examples, and a new student paper. Two rows of color-coded divider tabs aid students in finding information quickly. Red tabs (Parts 1-5) cover whole paper issues: the writing process, research and documentation, online and business writing, and document design. Gold tabs (Parts 6-10) cover sentence-level issues such as usage, grammar, punctuation, and mechanics. Color-coded Key to the Book, an initial menu page, aligns the table of contents with the divider tabs to help students flip directly to the part they need. Its colors correspond to those of the divider tabs. Unique moveable KeyTabs serve as bookmarks, extended margins, or note cards, and enable students to customize the book for quick access to the information they decide they need most. Key Points boxes present concise summaries and checklists to highlight vital information and encourage the development of editing and critical-thinking skills. New! Updated and expanded information includes a new section on evaluating sources, a new source list for 24 disciplines, compiled in consultation with 19 college librarians, and a thoroughly revised section on the process of writing a research paper. New! The expanded Writing an Argument section includes a sample student argument paper on telemarketing. Students learn to formulate an argument, support it with evidence, and address opposing views. New! Content changes and additions include integrated ESL coverage throughout, and increased emphasis on style, critical thinking, and writing across the curriculum.




Focus on Composition


Book Description




Advertising and the Business of Brands


Book Description

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.




ORGB


Book Description

A new approach to learning the principles of organisational behaviour, ORGB is the Asia Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake a course in organisational behaviour.




Cengage Advantage Books: The Pocket Wadsworth Handbook (with 2016 MLA Update Card)


Book Description

This sixth edition of THE POCKET WADSWORTH HANDBOOK provides up-to-date, realistic advice for today's digital-age students. Instructors and students alike will find it clearly written, thorough, easy to navigate, and indispensable for use in college courses and beyond. As the authors of several composition handbooks, Kirszner and Mandell are consistently praised for their instinct for teaching, clarity, and student-friendliness. Teachers themselves, the authors have successfully brought their student-centered approach to their discussion of writing. Each student text is packaged with a free Cengage Essential Reference Card to the MLA HANDBOOK, Eighth Edition.




The Concise Cengage Handbook (with 2021 MLA Update Card)


Book Description

This fifth edition of THE CONCISE CENGAGE HANDBOOK provides up-to-date, realistic advice for today's digital-age students. You will find it clearly written, thorough, easy to navigate, and indispensable for use in college courses and beyond. This edition has been updated to reflect guidelines from the 2016 MLA HANDBOOK, Eighth Edition.




The Pocket Cengage Handbook with 2019 APA Updates


Book Description

This seventh edition of THE POCKET CENGAGE HANDBOOK provides up-to-date, realistic advice for today's digital-age students. Instructors and students alike will find it clearly written, thorough, easy to navigate, and indispensable for use in college courses and beyond. As the authors of several composition handbooks, Kirszner and Mandell are consistently praised for their instinct for teaching, clarity, and student-friendliness, successfully bringing their student-centered approach to their discussion of writing. This edition has been updated to reflect guidelines from the 2016 MLA Handbook, Eighth Edition. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.