Book Description
Seminar paper from the year 2008 in the subject Business economics - Supply, Production, Logistics, grade: 1,3, The University of Sydney (Institute of Transport and Logistics Studies (ITLS)), course: Seminar Maritime Logistics, language: English, abstract: The Port of Hamburg is one of the biggest ports in the world and has great influence on the development of the economy in Germany. For these reasons it is called "Germany's Gateway to the World". This report analyses the economic perspectives of the Port of Hamburg. In the first section, background information regarding the history of the port and important facts on the current stage of development of the port are given. In the second part, a SWOT analysis is conducted pointing out the strengths, weaknesses, opportunities and threats of the port. Based on the analysis, recommendations for the future strategy of the Port of Hamburg are developed and presented in the last section. Finally, the results of this report are summarised in the conclusion.