The Possibility of Communication


Book Description




Risk and Crisis Communications


Book Description

The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies—including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic—it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.




Communicating Science Effectively


Book Description

Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.







Optical Communication Systems


Book Description

Telecommunications have underpinned social interaction and economic activity since the 19th century and have been increasingly reliant on optical fibers since their initial commercial deployment by BT in 1983. Today, mobile phone networks, data centers, and broadband services that facilitate our entertainment, commerce, and increasingly health provision are built on hidden optical fiber networks. However, recently it emerged that the fiber network is beginning to fill up, leading to the talk of a capacity crunch where the capacity still grows but struggles to keep up with the increasing demand. This book, featuring contributions by the suppliers of widely deployed simulation software and academic authors, illustrates the origins of the limited performance of an optical fiber from the engineering, physics, and information theoretic viewpoints. Solutions are then discussed by pioneers in each of the respective fields, with near-term solutions discussed by industrially based authors, and more speculative high-potential solutions discussed by leading academic groups.




Risk Communication and Miscommunication


Book Description

Effective communication can help prevent or minimize damage from environmental disasters. In Risk Communication and Miscommunication, Carolyn Boiarsky teaches students, technical writers, public affairs officers, engineers, scientists, and governmental officials the writing and communication skills necessary for dealing with environmental and technological problems that could lead to major crises. Drawing from research in rhetoric, linguistics, technical communication, educational psychology, and web design, Boiarsky provides a new way to look at risk communication. She shows how failing to consider the readers’ needs or the rhetorical context in which one writes can be catastrophic and how anticipating those needs can enhance effectiveness and prevent disaster. She examines the communications and miscommunications of original e-mails, memos, and presentations about various environmental disasters, including the Columbia space shuttle explosion and the BP/Deepwater Horizon oil rig explosion, and successes, such as the Enbridge pipeline expansion and the opening of the Mississippi Spillway, and offers recommendations for effective communication. Taking into account the growing need to communicate complex and often controversial issues across vast geographic and cultural spaces with an ever-expanding array of electronic media, Risk Communication and Miscommunication provides strategies for clear communication of data, ideas, and procedures to varied audiences to prevent or minimize damage from environmental incidents.




Environmental Decisions in the Face of Uncertainty


Book Description

The U.S. Environmental Protection Agency (EPA) is one of several federal agencies responsible for protecting Americans against significant risks to human health and the environment. As part of that mission, EPA estimates the nature, magnitude, and likelihood of risks to human health and the environment; identifies the potential regulatory actions that will mitigate those risks and protect public health1 and the environment; and uses that information to decide on appropriate regulatory action. Uncertainties, both qualitative and quantitative, in the data and analyses on which these decisions are based enter into the process at each step. As a result, the informed identification and use of the uncertainties inherent in the process is an essential feature of environmental decision making. EPA requested that the Institute of Medicine (IOM) convene a committee to provide guidance to its decision makers and their partners in states and localities on approaches to managing risk in different contexts when uncertainty is present. It also sought guidance on how information on uncertainty should be presented to help risk managers make sound decisions and to increase transparency in its communications with the public about those decisions. Given that its charge is not limited to human health risk assessment and includes broad questions about managing risks and decision making, in this report the committee examines the analysis of uncertainty in those other areas in addition to human health risks. Environmental Decisions in the Face of Uncertainty explains the statement of task and summarizes the findings of the committee.




The Basics of Communication


Book Description

Can an understanding of communication concepts improve relationships with others? Conversely, how do our connections with others influence how converse with them? Written in a warm and lively style and packed with teaching tools, The Basics of Communication: A Relational Perspective offers a unique look at the inseparable connection between relationships and communication and highlights the roles that those interpersonal connections play in public speaking as well as in casual discussions. This groundbreaking text offers a hybrid approach of theory and application by introducing students to fundamental communication concepts and providing practical instruction on making effective formal presentations. The authors encourage students to employ critical thinking on key topics, to link communication theory to their own experiences, and to improve their communication skills in the process. Key Featuresáá Stresses the vital intersection of communication and relational contexts and how they interact and influence one another Offers a refreshing and original approach that engages students with lively, topical examples to challenge them and to enliven classroom discussion Provides up-to-date communication topics in a way that easily fits within a traditional course outline Integrates effective pedagogical tools throughout, addressing ethics, media links, and questions for students to discuss with friends, among others Devotes two chapters to the use of media and relational technology such as cell phones, iPods, Blackberries, MySpace, and Facebook in daily communicationsááAncillariesáá Includes an InstructorÆs Resource on CD-ROM that features PowerPoint slides, a test bank, suggestions for course projects and activities, Internet resources, and more. (Contact Customer Care at 1-800-818-7243 to request a copy.) The robust online Student Study Site (www.sagepub.com/bocstudy) includes e-flashcards, video and audio clips, SAGE journal articles, links to a Facebook page for the text, and other interactive resources. Intended Audienceáá Designed as a core textbook for undergraduate students of communication studies, this book is also an excellent resource for business studentsùor others who are interested in learning more about the pervasive role of communication concepts in everyday life.




Mobile Communication and Society


Book Description

How wireless technology is redefining the relationship of communication, technology, and society around the world—in everyday work and life, in youth culture, in politics, and in the developing world. Wireless networks are the fastest growing communications technology in history. Are mobile phones expressions of identity, fashionable gadgets, tools for life—or all of the above? Mobile Communication and Society looks at how the possibility of multimodal communication from anywhere to anywhere at any time affects everyday life at home, at work, and at school, and raises broader concerns about politics and culture both global and local. Drawing on data gathered from around the world, the authors explore who has access to wireless technology, and why, and analyze the patterns of social differentiation seen in unequal access.They explore the social effects of wireless communication—what it means for family life, for example, when everyone is constantly in touch, or for the idea of an office when workers can work anywhere. Is the technological ability to multitask further compressing time in our already hurried existence? The authors consider the rise of a mobile youth culture based on peer-to-peer networks, with its own language of texting, and its own values. They examine the phenomenon of flash mobs, and the possible political implications. And they look at the relationship between communication and development and the possibility that developing countries could "leapfrog" directly to wireless and satellite technology. This sweeping book—moving easily in its analysis from the United States to China, from Europe to Latin America and Africa—answers the key questions about our transformation into a mobile network society.




Building Communication Capacity to Counter Infectious Disease Threats


Book Description

Building communication capacity is a critical piece of preparing for, detecting, and responding to infectious disease threats. The International Health Regulations (IHR) establish risk communicationâ€"the real-time exchange of information, advice, and opinions between experts or officials and people who face a threat to their survival, health, and economic or social well-beingâ€"as a core capacity that World Health Organization member states must fulfill to strengthen the fight against these threats. Despite global recognition of the importance of complying with IHR, 67 percent of signatory countries report themselves as not compliant. By investing in communication capacity, public health and government officials and civil society organizations facing health crises would be prepared to provide advice, information, and reassurance to the public as well as to rapidly develop messages and community engagement activities that are coordinated and take into account social and behavioral dynamics among all sectors. To learn about current national and international efforts to develop the capacity to communicate effectively during times of infectious disease outbreaks, and to explore gaps in the research agenda that may help address communication needs to advance the field, the Forum on Microbial Threats of the National Academies of Sciences, Engineering, and Medicine convened a 1.5 day workshop on December 13 and 14, 2016, in Washington, DC. Participants reviewed progress and needs in strengthening communication capacity for dealing with infectious disease threats for both outbreaks and routine challenges in the United States and abroad. This publication summarizes the presentations and discussions from the workshop.