The Post-Truth Business


Book Description

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.




Post-Truth


Book Description

2016 marked the birth of the post-truth era. Sophistry and spin have coloured politics since the dawn of time, but two shock events - the Brexit vote and Donald Trump's elevation to US President - heralded a departure into murkier territory. From Trump denying video evidence of his own words, to the infamous Leave claims of £350 million for the NHS, politics has rarely seen so many stretching the truth with such impunity. Bullshit gets you noticed. Bullshit makes you rich. Bullshit can even pave your way to the Oval Office. This is bigger than fake news and bigger than social media. It's about the slow rise of a political, media and online infrastructure that has devalued truth. This is the story of bullshit: what's being spread, who's spreading it, why it works - and what we can do to tackle it.




Post-Truth


Book Description

‘Post-truth’ was Oxford Dictionaries 2016 word of the year. While the term was coined by its disparagers in the light of the Brexit and US presidential campaigns, the roots of post-truth lie deep in the history of Western social and political theory. Post-Truth reaches back to Plato, ranging across theology and philosophy, to focus on the Machiavellian tradition in classical sociology, as exemplified by Vilfredo Pareto, who offered the original modern account of post-truth in terms of the ‘circulation of elites’. The defining feature of ‘post-truth’ is a strong distinction between appearance and reality which is never quite resolved and so the strongest appearance ends up passing for reality. The only question is whether more is gained by rapid changes in appearance or by stabilizing one such appearance. Post-Truth plays out what this means for both politics and science.




History in a Post-Truth World


Book Description

History in a Post-Truth World: Theory and Praxis explores one of the most significant paradigm shifts in public discourse. A post-truth environment that appeals primarily to emotion, elevates personal belief, and devalues expert opinion has important implications far beyond Brexit or the election of Donald Trump, and has a profound impact on how history is produced and consumed. Post-truth history is not merely a synonym for lies. This book argues that indifference to historicity by both the purveyor and the recipient, contempt for expert opinion that contradicts it, and ideological motivation are its key characteristics. Taking a multidisciplinary approach, this work explores some of the following questions: What exactly is post-truth history? Does it represent a new phenomenon? Does the historian have a special role to play in preserving public memory from ‘alternative facts’? Do academics more generally have an obligation to combat fake news and fake history both in universities and on social media? How has a ‘post-truth culture’ impacted professional and popular historical discourse? Looking at theoretical dimensions and case studies from around the world, this book explores the violent potential of post-truth history and calls on readers to resist.




Post-Truth, Fake News


Book Description

This edited collection brings together international authors to discuss the meaning and purpose of higher education in a “post-truth” world. The editors and authors argue that notions such as “fact” and “evidence” in a post-truth era must be understood not only politically, but also socially and epistemically. The essays philosophically examine the post-truth environment and its impact on education with respect to our most basic ideas of what universities, research and education are or should be. The book brings together authors working in Australia, China, Croatia, Romania, Canada, New Zealand, Portugal, Sweden, UK and USA.




Post-Truth Public Relations


Book Description

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.




The Post-Truth Era


Book Description

Politicians aren't the only ones who lie. The bestselling author of "Is There Life After High School?" explains America's unusually high tolerance for deceit.




Post-Truth


Book Description

'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening Standard Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.




Cold Hard Truth


Book Description

Kevin O’Leary shares invaluable secrets on entrepreneurship, business, money and life. Can you make millions just by “visualizing yourself rich” as some business prophets suggest? Don’t buy it, says Kevin O’Leary. If you want to be a successful entrepreneur and amass wealth, you’re going to have to work for it. But the good news is: with the right guidance, focus and perseverance, you can turn entrepreneurial vision into lucrative reality and have the personal freedom that only wealth can buy. Kevin O’Leary would know. The much-feared and revered Dragon on the immensely popular show Dragons’ Den (and Shark Tank in the U.S.) started his company in his basement with a $10,000 loan from his financially savvy mother. A few years later, Kevin sold that company for more than four billion dollars. In this compelling, candid and, above all else, brutally honest business memoir, Kevin provides engaging, practical advice and lessons that will give anyone a distinct competitive edge.




Trump and a Post-Truth World


Book Description

A provocative and balanced examination of our social and political situation in the wake of the Trump presidency—by a cutting-edge philosopher of our times The world is in turmoil. As populist waves roil in the UK, Europe, Turkey, Russia, Asia—and most visibly, the U.S., with the election of Donald Trump—nationalist and extremist political forces threaten the progress made over many decades. Democracies are reeling in the face of nihilism and narcissism. How did we get here? And how, with so much antagonism, cynicism, and discord, can we mend the ruptures in our societies? In this provocative work, philosopher Ken Wilber applies his Integral approach to explain how we arrived where we are and why there is cause for hope. He lays much of the blame on a failure at the progressive, leading edge of society. This leading edge is characterized by the desire to be as just and inclusive as possible, and to it we owe the thrust toward women’s rights, the civil rights movement, the environmental movement, and the concern for oppression in all its forms. This is all evolutionarily healthy. But what is unhealthy is a creeping postmodernism that is elitist, “politically correct,” insistent on an egalitarianism that is itself paradoxically hierarchical, and that looks down on “deplorables.” Combine this with the techno-economic demise of many traditional ways of making a living, and you get an explosive mixture. As Wilber says, for some Trump voters: “Everywhere you are told that you are fully equal and deserve immediate and complete empowerment, yet everywhere you are denied the means to actually achieve it. You suffocate, you suffer, and you get very, very mad.” It is only when members of society’s leading edge can heal themselves that a new, Integral evolutionary force can emerge to move us beyond the social and political turmoil of our current time to offer genuine leadership toward greater wholeness.