The Postcard’s Radical Openness


Book Description

The Postcard’s Radical Openness offers a groundbreaking exploration of what this multifaceted, double-sided open card entails and how it has affected our being in the world. With a holistic approach, it focuses on studying the postcard’s specific way of being and performing, a particular ontology that opens up what is constitutively implicated in such an apparently trivial artifact. The book, organized into four parts, meticulously unveils the postcard’s political, technological, aesthetic, and ethical dimensions, ending with a coda correlating the postcard’s radical openness to G. Klimt’s painting, Nuda Veritas (1899) in reference to the scope of truth. By examining the postcard’s complex worldwide history, its socio-cultural significance, and its global effect, the book reveals hidden stories shedding light on its impact on photography, printing, marketing, trade, and business practices and exposes the aesthetic, communicative, and ethical qualities that lie behind the enormous success of postcards at the turn of the 20th century. This comprehensive study is positioned as a thought-provoking invitation to scholars and students interested in material culture, media studies, and human interactions, as well as to history enthusiasts, art lovers, and postcard collectors. Offering a distinctive contribution, the book not only fills a void in the literature but also encourages readers to question and reflect on the transformative power inherent in the postcard's 'radical openness,' presenting a novel and unparalleled analysis of this seemingly trivial yet culturally significant object.




The Postcard


Book Description

Bestselling author Beverly Lewis's story of a weary big-city journalist and a New Order Amish woman whose lives come together over a mysterious postcard.




The Postcard Pest


Book Description

In honor of Postcard Day, Ms. Rooney's class tours the post office and mails postcards to children all over the country.




The Pooped Troop


Book Description

Let the Fitness Festival Begin! The Pee Wee Scouts are getting into shape. It's exercise and sports galore! Mrs. Peters, their troop leader, explains each event and tells the Scouts how to earn the Fitness badge. Molly gets excited. About the bicycle race. Softball. Push-ups too. But push-ups are hard when your underwear's too light. And Molly's not sure about aerobic dancing with Mrs Betz. What should she wear? Step and skip. Step and skip. Soon the Scouts are all worn out. Knees high! Try, try, try. Can this pooped troop of Pee Wees get that badge?




Introduction to Insect Pest Management


Book Description

Contributed papers by experts in the field detail how to put integrated pest management to work. Presents the philosophy and practice, ecological and economic background as well as strategies and techniques including not only the use of chemical pesticides but also biological, genetic and cultural methods to manage the harm done by insect pests. Covers such key crops as cotton, corn, apples and forage. This edition reports important advances of the last decade including an increased environmental and ecological awareness and a trend toward lower chemical pesticide use.




The Oxford History of Popular Print Culture


Book Description

Planned nine-volume series devoted to the exploration of popular print culture in English from the beginning of the sixteenth century to the present.




The Copywriter's Toolkit


Book Description

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos




Imagining Difference


Book Description

Imagining Difference is an ethnography about historical and contemporary ideas of human difference expressed by residents of Fernie, BC -- a coal-mining town transforming into an international ski resort. Focusing on diverse experiences of people from the European diaspora, Robertson analyzes expressions of difference from the multiple locations of age, ethnicity, gender, class, and religion. Her starting point is a popular local legend about an indigenous curse cast on the valley and its residents in the nineteenth century. Successive interpretations of the story reveal a complicated landscape of memory and silence, mapping out official and contested histories, social and scientific theories as well as the edicts of political discourse. Cursing becomes a metaphor for discursive power resonating in political, popular, and cultural contexts, transmitting ideas of difference across generations and geographies. Stories are powerful imaginative resources in the contexts of colonialism, war, immigration, labour strife, natural disaster, treaty-making, and globalization.This study suggests that while criteria may shift, ideas of "race" and "foreignness," expressions of regionalism, and class and religious identity remain fixed in the social imagination. The author draws from folklore, media imagery, historical records, and interviews; field notes and verbatim accounts provide readers with a sense of the ethnographic process. While situated historically and socially in Fernie, BC, this work will appeal to those in anthropology, women’s studies, Native studies, and history, as well as to regional readers and anyone interested in life in resource towns in North America.




Pee Wee Scouts: Pedal Power


Book Description

It's spring, and the Pee Wees are planning an exciting bike hike. But first, they have to learn some important safety rules. Molly enjoys using hand signals and wearing her shiny new helmet. Roger thinks rules are dumb. He likes to do wheelies and ride without holding on to the handlebars. Mrs. Peters warns Roger to stop acting so crazy--he could fall and hurt himself. But Roger never listens. Molly is afraid he'll ruin the whole trip. Will Roger learn his lesson before it's too late?




Pee Wee Scouts: Super Duper Pee Wee!


Book Description

Join the Pee Wee Scouts for fun and adventure as they make friends and earn badges. Dear Pen Pal . . . The Pee Wees latest project is to write to another Pee Wee Scout in a different troop in a different town! When they draw names of their new pen pals, Molly is annoyed that she drew a boy! But to get her badge, she has to write him. Rat’s knees! But Molly has other things to think about: her aunt and uncle are getting a divorce and Aunt Ree is moving in with them. And she’s going to share Molly’s room. And as a super duper bonus, this Pee Wee Scouts book includes some fun puzzles, riddles, and recipes.