The Power of Archetypes


Book Description

A self-help guide to understanding the language of archetypal symbols and harnessing them for personal success. Deep within your mind is a realm filled with powerful symbols that drive your thoughts, behaviors, and actions—often without your knowledge. This is the hidden world of “archetypes”: universal symbols responsible for who you are, how the world sees you, and what you believe about yourself and your life’s purpose. The Power of Archetypes will help you identify, understand, and work with the archetypes that exist beyond your conscious awareness to create your reality “behind the scenes.” You will also learn how to clear out old symbols that may be blocking you from the happiness and success you dream of. You will examine: • The roles of the subconscious and collective unconscious in shaping your identity, and why it is so hard to change “you” • The most common archetypes and what they symbolize • Global archetypes in religion, politics, and pop culture, and how they affect you • Ways to identify archetypes working in your life and the skills to change them and become more authentic. Archetypes reveal your plot and your purpose. The good news is, if you don’t like them, you can choose more empowering symbols to create a completely new story of your life.




Archetypes


Book Description

Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put your finger on, or wondering whether you are living a life that truly fits?In Archetypes, New York Times bestselling author Caroline Myss delves into the world of archetypes, which have been the subject of her work for more than 25 years. Archetypes are universal patterns of behavior that, once discovered, help you better understand yourself and your place in the world. In short, knowing your archetypes can transform your life.Within the pages of this book, Myss writes about ten primary archetypes that have emerged in today's society: the Caregiver, the Artist/Creative, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. In each chapter, she explains one individual archetype, showing how it has evolved and then in fascinating detail lays out the unique characteristics, the defining graces, the life challenges, and other information to help you understand if you are part of this archetype family and if so, how you can fully tap into its power. She also offers tips and practical advice on how to fully engage with your archetypes. Learning which archetypes best describe you is just the beginning. You can then use this knowledge to make more conscious decisions about everything from careers to relationships, avoiding common pitfalls of your personality type while playing up your strengths. The result is a happier, more authentic you. It's never too late to change your life by embracing your archetypes to the fullest.So are you a Rebel? An Artist? A Visionary? Join us . . . and find yourself.




Archetypes for Writers


Book Description

Drawing on her years of training in theater and decades of teaching, Van Bergen unveils the secret of using your own archetypes to find and develop already-existing characters. This approach has little to do with how to ""create"" characters or plot stories. Rather, is is more about how to find your characters and story archetypes, or even how to have them find you - using specific skills taught in the book.




Invoke the Gods


Book Description

Explore the power of male archetypes by calling upon the energies of specific godforms. This guidebook and companion volume to Invoke the Goddess shows you how to activate a positive and powerful connection to fifteen gods from three different pantheons--Hindu, Greek, and Egyptian--with ritualized meditations and visualizations. ·To increase initiative-elicit the dynamic energy of Hermes ·For greater power-invoke the might of Zeus ·For career success-seek the business savvy of Ganesh ·For magickal prowess-call upon the prophetic wisdom of Thoth The gods live in our very midst, inside as well as outside of our own psyches. Invoke the Gods presents the history, lore, and instruction you need to incorporate their archetypal powers into your life.




The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


Book Description

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage




Sacred Contracts


Book Description

Caroline Myss, author of the New York Times bestsellers Anatomy of the Spirit and Why People Don’t Heal and How They Can, presents an exciting, highly original program in this long-awaited book. Based on her internationally popular workshop of the same name, Sacred Contracts is a brilliant synthesis of psychology, healing guidance, and spiritual insight. As a medical intuitive, Myss has found that people often don’t understand their purpose in life, which has led to a spiritual malaise of epidemic proportions. This metaphysical disease in turn leads to depression, anxiety, fatigue, and eventually physical illness. But our purpose—our individual Sacred Contract—is often difficult to apprehend. For this reason, Myss developed an enjoyable and ingenious process for deciphering your own Contract using a new theory of archetypes that builds on the works of Jung, Plato, and contemporary thinkers. She first recounts how the concept of Sacred Contracts took form in myths and other cultural traditions through the ages. She then examines the lives of the spiritual masters and prophets—Abraham, Jesus, the Buddha, and Muhammad—whose archetypal journeys illustrate the four stages of a Sacred Contract and provide clues for discovering your own. With her signature motivational style and stories, Myss explains how you can identify your particular spiritual energies, or archetypes—the gatekeepers of your higher purpose—and use them to help you find out what you are here on earth to learn and whom you are meant to meet. In coming to know your archetypal companions, you also begin to see how to live your life in ways that make the best use of your personal power and lead you to fulfill your greatest—in fact, your divine—potential. In this process, you learn how to see your life—and the lives of others—symbolically, allowing you to manage your personal power without getting caught up in emotional drama. You will also learn how to fulfill your Sacred Contract: what you and only you are here on earth to do. Finally, Myss offers specific guidance for locating your physical and emotional vulnerabilities and healing any susceptible areas. Both visionary and practical, Sacred Contracts is a completely unique process of self-discovery and spiritual archaeology and a bold, powerful work of spiritual wisdom.




Intimate Conversations with the Divine


Book Description

Now in paperback, from the New York Times best-selling author of Sacred Contracts and Anatomy of the Spirit, a timely guide with 100 prayers for entering into a personal relationship with the Divine. "I've loved so many of Caroline Myss's books, but maybe none so much as Intimate Conversations with the Divine. Has there ever been a more urgent need for her unique and profound (and sometimes wonderfully cranky) take on our spiritual reality, healing, and the language of holiness?" -- Anne Lamott, author of Traveling Mercies and Help, Thanks, Wow In her most personal book to date--now available in paperback for the first time--beloved teacher and best-selling author Caroline Myss draws on her own practice to help us regain our fluency in the language of prayer and renew our connection to the sacred. Intimate Conversations with the Divine offers 100 of Myss's personal prayers as a resource and inspiration to start a prayer practice of your own. Each prayer illustrates a different type of grace that feeds the human soul, from awakening, endurance, and healing, to silence, surrender, and trust. "We are one holy system of life and great cosmic truth, which is that all life--including all of us--breathes together," Myss writes. "I hope this book, these prayers, will bring you comfort and grace, and help you through the difficult times ahead. And I hope they will inspire you to believe that with God, all things are possible."




Archetypes in Branding


Book Description

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.




The Five Archetypes


Book Description

Discover the personality archetypes within you and improve your life and relationships with a new self-guided system of personal transformation. In Traditional Chinese Medicine (TCM) philosophy, the elements Wood, Fire, Earth, Metal, and Water are the foundation of how nature grows and evolves. They are believed to help us understand everything from illness and healing to the fundamental processes of child development—and they continue to inform Chinese medicine practice today. But as Ayurvedic nutritionist, reiki master, and Tournesol founder Carey Davidson demonstrates in this book, each of the five elements can also be seen as a personality archetype—and inside all of us is a unique blend of these archetypes that serves as a window into living a more fulfilling life on every level. In The Five Archetypes, Davidson explains that by knowing the personality traits associated with each type and using what she calls the Five Archetypes method, you can actually start to predict your behavioral patterns—not only with yourself but also with your friends, your romantic partner, your children, and even your colleagues. By practicing this method, you will also: -Learn how to exercise more control over behaviors that thwart your potential -Hone your self-awareness and self-regulation skills in the face of day-to-day stress -And understand what really makes people tick, so that you spend less time in stagnant relationships and more time in gratifying ones Through her study of the elements and the observations she’s made in her work with individuals, couples, companies, parents, kids, and educators, Davidson has created a simplified and practical guide to harnessing the strengths of our five archetypes. Complete with an assessment designed to help you discover your primary, secondary, and lowest types, The Five Archetypes will not only teach you more about yourself and others but also transform your relationships and set you on the path to personal and interpersonal harmony.




Four Archetypes


Book Description

Reprint. Originally published: 1959; 1st Princeton/Bollingen pbk. ed. published: 1970.