The Power of Context


Book Description

A social psychologist focuses on a very common yet rarely discussed bias called the "fundamental attribution error," showing how being aware of this bias can improve our day-to-day understanding of others. Social life involves making judgments about other people. Often these snap judgments turn out to be wrong when we overlook context. Social psychologists call this pervasive bias the "fundamental attribution error." This book explores the many ways in which this error creeps into our social interactions, frequently causing misunderstanding, hurt feelings, and negative treatment of others. Psychologist Daniel R. Stalder examines common examples of this error, from road rage and misinterpreting facial expressions to "gaydar," victim blaming, and prejudice. The common denominator in these diverse examples is that we falsely assume inherent traits or intentions while overlooking situational factors that might explain a person's behavior. Conversely in the actor-observer bias, we explain our own sometimes questionable behaviors by appealing to situational factors. For example, when you tailgate others, there's always a good reason, but when others tailgate you, they are obviously in the wrong. Stalder also reveals little-known information about classic studies of context, considers both the upsides and downsides to bias, and shares numerous strategies to reduce bias. Filled with interesting examples, new insights, and an abundance of research, this informative and entertaining book will help us understand each other and reduce conflict.




The Tipping Point


Book Description

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis




Cirque Du Freak: A Living Nightmare


Book Description

From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.




The Power of Context in Language Teaching and Learning


Book Description

THE POWER OF CONTEXT IN LANGUAGE TEACHING AND LEARNING provides a highly accessible, in-depth study of the relationship between discourse and the context of language teaching and learning. A tribute to Marianne Celce-Murcia's groundbreaking and distinguished work, this text contains a strong combination of theory and practice that will benefit any language teacher or student.




The Book of Context


Book Description

Context and Beliefs - What are they? Where do they come from? Can they be changed?Kellan Fluckiger, author of the #1 Bestselling book Tightrope of Depression, is the ultimate catalyst to help you discover, develop and deliver your divine gifts and talents.Coming through decades of depression, the swamps of addiction and attempted suicide, and finally a near-death experience, he has written a manifesto attesting to the reality of your divine origin and opportunity.The Book of Context affirms that nothing is beyond your reach and that the future you imagine is within your grasp.




Within the Context of No Context


Book Description

Written originally for a special issue of The New Yorker and reissued here with a new forward by the author, Within the Context of No Context is George W. S. Trow's brilliant exposition on the state of American culture and twentieth-century life. Published to widespread acclaim, Within the Context of No Context became an immediate classic and is, to this day, a favorite work of writers and critics alike. Both a chilling commentary on the times in which it was written and an eerie premonition of the future, Trow's work locates and traces, describes and analyzes the components of change in contemporary America -- a culture increasingly determined by the shallow worlds of consumer products, daytime television, and celebrity heroes. "This elegant little book is essential reading for anyone interested in the demise, the terminal silliness, of our culture." -- John Irving, The New York Times Book Review; "In this elegant, poignant essay, written with the grace of a master stylist, George Trow articulates the accelerated impermanence of American culture with a precision that is both flaunting and devastating." -- Rudy Wurlitrer; "Within the Context of No Context is a masterpiece of the century that belongs on a shelf next to Theodore Adorno's Minima Moralia and Guy Debord's The Society of the Spectacle." -- Michael Tolkin; "Within the Context of No Context may appear to be a book of the mind, for it is suffused with such a keen intelligence, but it is actually a book of the heart -- passionate, brave, and stirring." -- Sue Halpern.




Situations Matter


Book Description

Discusses the decision making process and how it is influenced by the environment.




Constituent Power


Book Description

From the French Revolution onwards, constituent power has been a key concept for thinking about the principle of popular power, and how it should be realised through the state and its institutions. Tracing the history of constituent power across five key moments - the French Revolution, nineteenth-century French politics, the Weimar Republic, post-WWII constitutionalism, and political philosophy in the 1960s - Lucia Rubinelli reconstructs and examines the history of the principle. She argues that, at any given time, constituent power offered an alternative understanding of the power of the people to those offered by ideas of sovereignty. Constituent Power: A History also examines how, in turn, these competing understandings of popular power resulted in different institutional structures and reflects on why contemporary political thought is so prone to conflating constituent power with sovereignty.




The Falklands War: Understanding the Power of Context in Shaping Argentine Strategic Decisions


Book Description

This thesis uses a historical case study approach to examine the impact of context on shaping decision making during the conduct of war. The case analyzed is the war between Argentina and Great Britain for control of the Falkland Islands in 1982. This thesis examines the relative strength of the belligerents’ positions using the concepts of force, time and space from current operational warfare doctrine and shows that British victory in the conflict was by no means a foregone conclusion. Next, an exploration of Argentine conduct of the war highlights and discusses in detail mistakes and errors in judgment that had direct impacts on battlefield results. These decisions are then traced to the context in which they were made. It is this context, specifically the power of limited war culture and to a lesser extent the strength of the military polity as a constituency, that explains the Argentine defeat in the Falklands.




Covert Cows and Chick-fil-A


Book Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.