The Power of Licensing


Book Description

As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.




The New and Complete Business of Licensing


Book Description

An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.







Technology Licensing


Book Description




Profit From Your Idea


Book Description

All you need to protect and profit from your invention You’ve got a great idea and you’re ready to strike it rich. Now, you need to find a company or partner you can trust, hash out a fair licensing deal, and get your idea to the marketplace. Profit From Your Idea will help you negotiate and draft a licensing agreement that protects your interests and maximizes your chances of earning a profit. With this all-in-one guide you’ll understand how to: navigate the licensing landscape protect your intellectual property rights sort out ownership rights work with licensing agents protect confidential information find and solicit potential licensees license overseas reveal your invention safely, and negotiate and update an agreement. The 10th edition is completely updated with the latest developments in licensing law and patent filing rules, and covers industry-standard Fair, Reasonable, and Nondiscriminatory (FRAND) licensing terms. With Downloadable Forms: download forms including license agreements, assignments, joint ownership agreements, and many more (details inside).




Hidden Wealth


Book Description

A Step-by-Step Guideto Making Money with Intellectual Property




Essentials of Licensing Intellectual Property


Book Description

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!




Licensing Best Practices


Book Description

"The LESI Guide to Licensing Best Practices, to which I was proudto contribute, has found solid acceptance in the internationallicensing community. The new volume of Licensing BestPractices maintains this high standard. It was designed to becomplementary to its predecessor and broadens the scope of thescholarship. Standing alone, Licensing Best Practices is avaluable source of contemporary information. In combination withThe LESI Guide to Licensing Best Practices, we have a veryvaluable source of insights and practical knowledge." —Heinz Goddar Partner Boehmert & Boehmert "Few if any other intellectual property references lay therequired geographic foundation for the scientific, business, andlegal issues presented. Goldscheider and Gordon demonstrate thattech transfer occurs in a global arena. The book lives up to itstitle: Licensing Best Practices." —James E. Malackowski President & CEO, Ocean Tomo, LLCpast president, LES-USA & Canada An invaluable complement to the field's acclaimed book onlicensing best practices Spanning the globe, from Scandinavia to Japan and Mexico toKorea, Licensing Best Practices provides a comprehensive anduser-friendly resource for professionals in licensing andtechnology management. Featuring contributions from some of themost highly regarded LESI professionals, this definitive guideincludes detailed discussions on some of the hottest topics inlicensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia-Home of Entrepreneurial Inventors,Industrialists, and Philanthropists Global Innovation and Licensing Opportunities on theInternet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in JointVentures Applications of Game Theory to IP Royalty Negotiations




Federal Licensing of Corporations


Book Description

Considers legislation to enlarge FTC membership and extend Commission authority to require licenses of all corporations involved in interstate commerce.