Author : Martin Puchner
Publisher :
Page : 458 pages
File Size : 42,25 MB
Release : 2017
Category : Biography & Autobiography
ISBN : 0812998936
"The story of literature in sixteen acts, from Alexander the Great and the Iliad to ebooks and Harry Potter, this engaging book brings together remarkable people and surprising events to show how writing shaped cultures, religions, and the history of the world"--
Author : Linda Christensen
Publisher : Rethinking Schools
Page : 203 pages
File Size : 21,5 MB
Release : 2000
Category : Education
ISBN : 0942961250
Give students the power of language by using the inspiring ideas in this very readable book.
Author : Joseph Sugarman
Publisher : Delstar Pub
Page : 312 pages
File Size : 23,84 MB
Release : 1998-01-01
Category : Business & Economics
ISBN : 9781891686016
Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.
Author : Mike Shatzkin
Publisher : Mike Shatzkin
Page : 469 pages
File Size : 33,83 MB
Release :
Category :
ISBN : 0986939706
Author : George Orwell
Publisher : Renard Press Ltd
Page : 15 pages
File Size : 47,33 MB
Release : 2021-01-01
Category : Literary Collections
ISBN : 1913724263
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Author : Pamela H. Smith
Publisher : University of Chicago Press
Page : 353 pages
File Size : 36,29 MB
Release : 2022-09-23
Category : History
ISBN : 0226818241
"This book focuses on how literate artisans began to write about their discoveries starting around 1400: in other words, it explores the origins of technical writing. Artisans and artists began to publish handbooks, guides, treatises, tip sheets, graphs and recipe books rather than simply pass along their knowledge in the workshop. And they tried to articulate what the new knowledge meant. The popularity of these texts coincided with the founding of a "new philosophy" that sought to investigate nature in a new way. Smith shows how this moment began in the unceasing trials of the craft workshop, and ended in the experimentation of the natural scientific laboratory. These epistemological developments have continued to the present day and still inform how we think about scientific knowledge"--
Author : Rosamond McKitterick
Publisher : Cambridge University Press
Page : 312 pages
File Size : 26,94 MB
Release : 1989-06-29
Category : History
ISBN : 9780521315654
Functional analysis of the written word in eight and ninth century Carolingian European society demonstrates that literacy was not confined to a clerical elite, but dispersed in lay society and used administratively as well.
Author : Martin Puchner
Publisher :
Page : 0 pages
File Size : 49,58 MB
Release : 2017
Category : BIOGRAPHY & AUTOBIOGRAPHY / Historical
ISBN : 9781783783137
A hugely engaging exploration of how writing changed civilizations, cultures and the history of the world.
Author : Lance Lucky Looney LLC.
Publisher :
Page : pages
File Size : 29,30 MB
Release : 2011-08-01
Category :
ISBN : 9780983326908
Author : Fiona Talbot
Publisher :
Page : 0 pages
File Size : 31,62 MB
Release : 2009
Category : Business communication
ISBN : 9780749455194
Make an Impact with your Written English is an invaluable guide that focuses on writing English for international business for sales, PR, presentations, reports, minutes, manuals and the web etc.
