The Practical Guide to Achieving Customer Satisfaction in Events and Hotels


Book Description

The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the fourth title in the Routledge Series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels. Typical to the other titles in the series, this latest book is written in a logical format and contains practical tips drawn from real-life industry examples, case studies, industry leaders, and the authors’ extensive backgrounds working in events and hotel management. Topics include definitions of customer service, an answer to that question ‘Is the customer always right?’, how to deal with complaints, how to empower staff to recover customer service, and how to turn new customers into loyal customers. This book is ideal for students of the management of events, hotels, hospitality, or tourism, to be used as a practical resource alongside existing theoretical textbooks. It is also an essential tool for anybody working in the customer-facing industries.




The Practical Guide to Achieving Customer Satisfaction in Events and Hotels


Book Description

The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the 4th title in the Routledge series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels. Typical to the other titles in the series, this latest book is written in a logical format and contains practical tips drawn from real-life industry examples, case studies, industry leaders and the authors' extensive backgrounds working in events and hotel management. Topics include definitions of customer service, an answer to that question 'is the customer always right?', how to deal with complaints, how to empower staff to recover customer service, and how to turn new customers into loyal customers. This book is ideal for students of the management of events, hotels, hospitality or tourism, to be used as a practical resource alongside existing theoretical textbooks. It is also an essential tool for anybody working in the customer-facing industries.




A Hotel Manager's Handbook


Book Description

This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify act




The Practical Guide to Managing Event Venues


Book Description

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all event management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable.




The Ultimate A-To-Z Guide to Hotelier: How to Achieve Complete Customer Satisfaction


Book Description

This book is all about hotel management and the hospitality industry and is a must-have for students or graduates who are interested in this field. The book provides a vivid idea about how the whole industry works and how one can develop oneself to be a good host and achieve success in this industry. The book contains success stories of various hoteliers which make it even more interesting. Written in simple language, this book is indeed a good guide for the hospitality industry aspirants. The Hospitality Industry is a very unique industry, with many facets to it. Services provided by the Hospitality sector to a guest are in plenty. What makes the service industry so amazing is that it has a lot to offer to both its clientele and the service providers. The term "Hospitality" means cheerful welcoming of people, who may be known or maybe strangers. It is the relationship between a guest and a host. The fact that the hospitality industry can be divided into 3 major sectors, viz. Accommodation, Food & Beverage, and Travel and Tourism are rote. The industry has moved way beyond the old standards of providing a decent room, a clean bed, a square meal. It is no longer what today's traveler is looking for and what hotels and restaurants are aspiring to provide. What is it that guests want - the 'X' - Factor? The 'X' Factor here is making an indelible impression on the minds of the travelers, to create an atmosphere of luxury, of great opulence, add the oomph, bring the WOW into services being offered by the hotels. Hotel companies and their executives are thinking out-of-the-box to provide the ways and means that give what can be very simply described as an EXPERIENCE, an unforgettable one at that.




Great Hotel Service


Book Description

Great Hotel Service outlines proven principles and processes for helping your hotel focus on satisfying your customers. Orkun Avkan's book provides tips and rules in a variety of service topics. One hundred one practical ways in the book will not only motivate you but create a culture to solve problems proactively and deliver exceptional customer service.




Handbook of Hospitality Marketing Management


Book Description

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. Book jacket.




A Practical Guide to Event Promotion


Book Description

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.







The Practical Guide to Organising Events


Book Description

The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. Topics covered include proposal writing, budget, funding and sponsorship, health and safety, security and evaluation. Written with reality and experience, using real-life case studies and anecdotal examples, The Practical Guide to Organising Events ultimately makes the business of events management appealing, understandable and achievable.