The Practical Handbook and Guide to Focus Group Research
Author : Thomas L. Greenbaum
Publisher : Free Press
Page : 206 pages
File Size : 49,48 MB
Release : 1988
Category : Business & Economics
ISBN :
The Practical Handbook and Guide to Focus Group Research, Second Edition
Author : Thomas L. Greenbaum
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 46,42 MB
Release : 1993-03-08
Category : Business & Economics
ISBN :
Book Description
In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.
Focus Groups
Author : Richard A. Krueger
Publisher : SAGE
Page : 238 pages
File Size : 19,91 MB
Release : 2000-04-26
Category : Medical
ISBN : 9780761920717
Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
The Handbook for Focus Group Research
Author : Thomas L Greenbaum
Publisher : SAGE
Page : 284 pages
File Size : 21,5 MB
Release : 1998
Category : Social Science
ISBN : 9780761912538
Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Focus Groups
Author : Richard A. Krueger
Publisher : SAGE Publications
Page : 449 pages
File Size : 46,14 MB
Release : 2014-07-22
Category : Social Science
ISBN : 1483354091
Book Description
This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
The Focus Group Research Handbook
Author : Holly Edmunds
Publisher : McGraw Hill Professional
Page : 290 pages
File Size : 35,90 MB
Release : 2000-05-22
Category : Business & Economics
ISBN : 0071394532
Book Description
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Focus Groups
Author : Richard A. Krueger
Publisher : SAGE Publications, Incorporated
Page : 276 pages
File Size : 39,67 MB
Release : 1994-02-14
Category : Psychology
ISBN :
Book Description
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: " - Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. " - Designing questions" for asking effective questions to draw out a group and how to refine them based on the group's responses. " - Collaborative Approach" updated to address the latest ways to implement the empowerment and action research. " - Budgeting" how to more effectively budget for a focus group " - Coding" how to more effectively use existing software packages to code and analyze the results of a focus group.
International Focus Group Research
Author : Monique M. Hennink
Publisher : Cambridge University Press
Page : 280 pages
File Size : 27,9 MB
Release : 2007-10-25
Category : Social Science
ISBN : 9780521845618
Book Description
A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.
Developing Focus Group Research
Author : Jenny Kitzinger
Publisher : SAGE
Page : 244 pages
File Size : 37,67 MB
Release : 1999-02-22
Category : Social Science
ISBN : 9780761955689
Book Description
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
The Focus Group Guidebook
Author : David L. Morgan
Publisher : SAGE
Page : 120 pages
File Size : 32,45 MB
Release : 1998
Category : Social Science
ISBN : 0761908188
Book Description
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
