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The Pursuit of Reputation: Unlocking the Power of Public Relations

Author : Amith Prabhu

Publisher : Westland Business

Page : 320 pages

File Size : 31,86 MB

Release :

Category : Business & Economics

ISBN : 9357768394

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Book Description

Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities—PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations.



Public Relations

Author : Iqbal Sachdeva

Publisher : Oxford Higher Education

Page : 0 pages

File Size : 35,66 MB

Release : 2009

Category : Business & Economics

ISBN : 9780195699180

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Book Description

Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.



Unlocking the Power of Networks

Author : Stephen Goldsmith

Publisher : Brookings Institution Press

Page : 264 pages

File Size : 45,78 MB

Release : 2009-12-01

Category : Business & Economics

ISBN : 0815701969

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Book Description

A Brookings Institution Press and Ash Center for Democratic Governance and Innovation publication The era of strict top-down, stovepiped public management in America is over. The traditional dichotomy between public ownership and privatization is an outdated notion. Public executives have shifted their focus from managing workers and directly providing services to orchestrating networks of public, private, and nonprofit organizations to deliver those services. Unlocking the Power of Networks employs original sector-specific analyses to reveal how networked governance achieves previously unthinkable policy goals. Stephen Goldsmith and Donald F. Kettl head a stellar cast of policy practitioners and scholars exploring the potential, strategies, and best practices of high-performance networks while identifying next-generation issues in public-sector network management. They cover the gamut of public policy issues, including national security, and the book even includes a thought-provoking look at how jihadist terrorists use the principles of network management to pursue their goals. Contributors: William G. Berberich (Virginia Tech), Tim Burke (Harvard University), G. Edward DeSeve (University of Pennsylvania),William D. Eggers (Manhattan Institute), Anne M. Khademian (Virginia Tech), H. Brinton Milward (University of Arizona), Mark H. Moore (Harvard University), Paul Posner (George Mason University), Jörg Raab (Tilburg University), and Barry G. Rabe (University of Michigan).



Essentials of Corporate Communication

Author : Cees B.M. Van Riel

Publisher : Routledge

Page : 325 pages

File Size : 48,69 MB

Release : 2007-08-07

Category : Business & Economics

ISBN : 1134335059

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Book Description

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.



In Pursuit

Author : Charles A. Murray

Publisher : Simon & Schuster

Page : 360 pages

File Size : 10,60 MB

Release : 1988

Category : Biography & Autobiography

ISBN : 9780671611002

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Book Description

A modern classic--back in print and available again. Originally published in 1988, this book draws on advances in psychology and sociology to explore the fundamental questions of what is meant by "success". Rich in fascinating case studies. Line drawings, graphs and tables.



Reputation

Author : Charles J. Fombrun

Publisher : Harvard Business Review Press

Page : 482 pages

File Size : 44,54 MB

Release : 1996

Category : Corporate image

ISBN : 9780875846330

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Book Description

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.



Public Relations in the Digital Age, 1Ce

Author : Tom Kelleher

Publisher :

Page : 456 pages

File Size : 37,47 MB

Release : 2020-01-15

Category :

ISBN : 9780199029914

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Book Description

The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.



Control the Narrative

Author : Lida Citroën

Publisher : Kogan Page

Page : 240 pages

File Size : 13,79 MB

Release : 2021-05-03

Category : Business & Economics

ISBN : 9781398600836

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Book Description

Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.



The Antitrust Paradox

Author : Robert Bork

Publisher :

Page : 536 pages

File Size : 43,99 MB

Release : 2021-02-22

Category :

ISBN : 9781736089712

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Book Description

The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.



Do Good

Author : Anne Bahr Thompson

Publisher : AMACOM

Page : 295 pages

File Size : 20,75 MB

Release : 2017-11-30

Category : Business & Economics

ISBN : 0814438407

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Book Description

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.