The Real Estate Philosopher's Guide


Book Description

Wall Street Journal Bestseller: “Captures the best of the best insights into the ‘real’ real estate world.” —Alan Cohen, Executive Managing Director, ABS Partners Real Estate In The Real Estate Philosopher’s® Guide, Bruce M. Stachenfeld synthesizes all of his real estate endeavors to create ideas, thoughts, initiatives, and connectivity and inspire real estate players on both an emotional and intellectual level. Well-known in the industry as the Real Estate Philosopher, Stachenfeld is a teacher and guide to real estate players at all levels who creatively draws on the works of other thinkers and applies them to the business of real estate. A provocative and intellectual thought leader, he begins this book with a piece on how exactly to succeed in the real estate industry. Throughout, Bruce presents his writings—uncut—with introductions designed to push readers to think of how the articles could apply to their real estate business. In addition, he offers reflections on how the industry will change going forward after the upheaval of the COVID-19 pandemic.




A Field Philosopher's Guide to Fracking: How One Texas Town Stood Up to Big Oil and Gas


Book Description

Winner of the Writers' League of Texas Book Awards Finalist for the J. Anthony Lukas Book Prize From the front lines of the fracking debate, a “field philosopher” explores one of our most divisive technologies. When philosophy professor Adam Briggle moved to Denton, Texas, he had never heard of fracking. Only five years later he would successfully lead a citizens' initiative to ban hydraulic fracturing in Denton—the first Texas town to challenge the oil and gas industry. On his journey to learn about fracking and its effects, he leaped from the ivory tower into the fray. In beautifully narrated chapters, Briggle brings us to town hall debates and neighborhood meetings where citizens wrestle with issues few fully understand. Is fracking safe? How does it affect the local economy? Why are bakeries prohibited in neighborhoods while gas wells are permitted next to playgrounds? In his quest for answers Briggle meets people like Cathy McMullen. Her neighbors’ cows asphyxiated after drinking fracking fluids, and her orchard was razed to make way for a pipeline. Cathy did not consent to drilling, but those who profited lived far out of harm’s way. Briggle's first instinct was to think about fracking—deeply. Drawing on philosophers from Socrates to Kant, but also on conversations with engineers, legislators, and industry representatives, he develops a simple theory to evaluate fracking: we should give those at risk to harm a stake in the decisions we make, and we should monitor for and correct any problems that arise. Finding this regulatory process short-circuited, with government and industry alike turning a blind eye to symptoms like earthquakes and nosebleeds, Briggle decides to take action. Though our field philosopher is initially out of his element—joining fierce activists like "Texas Sharon," once called the "worst enemy" of the oil and gas industry—his story culminates in an underdog victory for Denton, now nationally recognized as a beacon for citizens' rights at the epicenter of the fracking revolution.




Your First Year in Real Estate, 2nd Ed.


Book Description

Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate Career Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to: • Selecting the right company • Developing valuable mentor and client relationships • Using the Internet and social networking to stay ahead of the competition (NEW!) • Setting—and reaching— essential career goals • Staying on top in today’s challenging real estate climate (NEW!) • And so much more. Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.




The Real Book of Real Estate


Book Description

From the #1 bestselling author of "Rich Dad, Poor Dad" comes the ultimate guide to real estate--the advice and techniques every investor needs to navigate through the ups, downs, and in-betweens of the market.




Frank McKinney's Maverick Approach to Real Estate Success


Book Description

Praise for Frank McKinney "My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Approach to Real Estate Success represent a road map of his achievements--a proven strategy for succeeding not just in real estate, but also in the business of life." --Rich DeVos, cofounder of Amway, owner of the Orlando Magic "If you're ready to make big profits in real estate, then read, absorb, and use the brilliance of Frank McKinney." --Mark Victor Hansen, coauthor of The One Minute Millionaire "Frank McKinney's book is an excellent how-to guide to earning real estate profits by using McKinney's maverick formulas to find undervalued real estate with profit potential. McKinney is different. This isn't another how-to-get-rich-in-real-estate book. Instead, it is the lively success story of a real estate maverick. McKinney reveals his simple strategies, with intriguing personal profit examples that explain how his repeatable techniques work over and over." --Robert J. Bruss, syndicated real estate columnist "If Hollywood were casting the role of a maverick who started with very little and went from a $50,000 fixer-upper to a $100 million mansion, they would choose Frank McKinney. Frank McKinney's Maverick Approach to Real Estate Success represents his approach to life. He decided to apply that approach to real estate and look what happened!" --Kendra Todd, winner of The Apprentice




The Real Estate Game


Book Description

From a Harvard Business School professor comes a concise, accessible, state-of-the-art guide to developing and investing in real estate.




How to Invest in Commercial Real Estate if You Know Nothing about Commercial Real Estate


Book Description

In HOW TO INVEST IN COMMERCIAL REAL ESTATE, authors Dowell and Stachenfeld have created the ultimate guide for anyone who would like to invest in the real estate asset class but doesn’t quite know where to start. In an easy-to-read format, all aspects of commercial real estate investment are clearly and entertainingly described, including more complex deal structures. But this book isn’t just for beginning investors. Even seasoned professionals will benefit from reading it, especially from the authors’ insights into the more intricate elements of the market. The authors, a commercial real estate investor and a commercial real estate attorney, have over seventy years combined of invaluable experience with commercial real estate. Their love for their subject is palpable, and they pass along their passion and enthusiasm to the reader. Because the real estate market is viable and changeable, this guide includes a final chapter addressing current trends and the authors’ predictions for the future. The three sections begin with an outline of real estate basics, followed by a deeper analysis of practical applications. Section three presents conclusions and commentary on the state (and the future) of the market. So whether you are taking those first steps into commercial real estate investment or want to upgrade your expertise, HOW TO INVEST IN COMMERCIAL REAL ESTATE will prove to be a much needed and frequently referenced resource.




The Book of Yes


Book Description

In The Book of YES, you will find the most powerful scripts in the real estate industry today. If you're tired of the same old sales scripts or if you've done away with them all together, I know how you feel because I've been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, "No." For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say "Yes!" to me every time. This book is the result of that quest. And I've broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You'll master how to inspire sellers to say "YES" to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are... Prospecting scripts for sellers that lead up to the listing appointment. My unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I've personally used for years to build my own real estate business from scratch. The Objection scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I've used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I've also taken the time to include things I've picked up over my career that will help take you beyond the scripts... How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won't just be pulling words from your memory, you'll be speaking from the heart so you come across as genuine. The "tiny tweaks" that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I've mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations. This book is not about intimidating your clients to agree with you, it's about inspiring them to say YES. And the more they do, the more abundance and success you will have in your life. The ultimate YES is saying YES to your goals, your dreams and your family so you can create the lifestyle that you want.




The Intelligent REIT Investor


Book Description

The go-to guide for smart REIT investing The Intelligent REIT Investor is the definitive guide to real estate investment trusts, providing a clear, concise resource for individual investors, financial planners, and analysts—anyone who prioritizes dividend income and risk management as major components to wealth-building. The REIT industry experienced a watershed event when Standard & Poors created a new Global Industry Classification Standard (GICS) sector called Real Estate. Publicly traded equity REITs have been removed from Financials, where they have been classified since their creation in 1960, and have begun trading as their own S&P Sector. This separation from banks and financial institutions has attracted new investors, but REITs require an industry-specific knowledge that is neither intuitive nor readily accessible to newcomers—until now. Using straightforward language and simple example to illustrate important concepts, this book will enable any reader to quickly learn and understand the lexicon and valuation techniques used in REIT investing, providing a wealth of practical resources that streamline the learning process. The discussion explains terminology, metrics, and other key points, while examples illustrate the calculations used to evaluate opportunities. A comprehensive list of publicly-traded REITs provides key reference, giving you access to an important resource most investors and stockbrokers lack. REITs are companies that own or finance commercial rental properties, such as malls and apartment buildings. Despite historically high total returns relative to other investments, such as the Nasdaq or S&P 500 index, most investors are unfamiliar with the REIT industry, and wary of investing without adequate background. This book gets you up to speed on the essentials of REIT investing so you can make more informed—and profitable—decisions. Understand REITs processes, mechanisms, and industry Calculate key metrics to identify suitable companies Access historical performance tables and industry-specific terminology Identify publicly-traded REITs quickly and easily REITs have consistently outperformed many more widely known investments. Over the past 15-year period, for example, REITs returned an average of 11% per year, better than all other asset classes. Since 2009, REITs have enjoyed positive returns; large cap stocks and cash are the only other classes that paralleled that record. Even in 2015, a 'year of fear' related to rising rates, REITs returned 2.4%, beating most all other asset classes. REITs have a long history (over fifty years) of performance, and have entered the big leagues. If you feel like you've been missing out, don't keep missing out. Prepare yourself, and your portfolio, to benefit from the demand for REITs that have followed the creation of a Real Estate GICS sector. The Intelligent REIT Investor gives you the information you need to invest wisely and manage your real estate risk effectively. By maintaining a tactical exposure in the brick and mortar asset class, investors should benefit from the information contained in The Intelligent REIT Investor. Join the REIT world and look forward to owning stocks that will help you to sleep well at night.




How to Succeed in Commercial Real Estate, Third Edition


Book Description

The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales. This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty. Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers. The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property. Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules. Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases. Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management. The pros and cons of going independent and how to decide if it's the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business.