The Real Madrid Revolution


Book Description

Real Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself. Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport. Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). But today, this legendary, member-owned soccer team faces significant challenges, including: Soccer losing the global entertainment battle against other sports and platforms The proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members The financial dominance and further separation of the English Premier League, the so-called “NBA of football” The conflicts of FIFA and UEFA being both regulators and hosts of tournaments A more congested schedule, leading to a glut of matches and more player injuries Players who earn more from endorsements than from playing the game An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.




The Real Madrid Way


Book Description

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.




Fear and Loathing in La Liga


Book Description

‘A history of modern Spain told through one of world football's most intense rivalries’ Independent ‘Sports Book of the Year’ Sunday Times It’s Messi vs Ronaldo, it’s Catalonia vs Castilla. It’s the nation against the state, freedom fighters vs Franco’s fascists. It’s majestic goals and mesmerising skills, red cards and bench brawls. It’s the best two teams on the planet going face to face and toe to toe. It’s more than a game. It’s a war. It’s Barcelona vs Real Madrid. Only, it’s not that simple. From the wounds left by the civil war to the teams’ recent global domination, historian and expert on Spanish football, Sid Lowe lifts the lid on sport’s greatest rivalry. Lowe has spoken to the biggest names and the forgotten heroes who defined their clubs. Men like Alfredo Di Stéfano and Johan Cruyff as well as the only survivor of the most politically charged game in history, the Barcelona striker who knocked Madrid out of the European Cup for the first time ever, and the president who celebrated his club’s defining moment by taking a midnight dip in the Thames. By exploring the history, politics, culture, economics and language, while never forgetting the drama on the pitch, Lowe demonstrates the symbiotic nature of the relationship between these two football giants. In doing so he reveals the human story behind this explosive rivalry.




Real Madrid on This Day


Book Description

Real Madrid On This Day revisits the most magical and memorable moments from the club's glorious past, mixing in a maelstrom of anecdotes and characters to produce an irresistibly dippable diary of one of the world's greatest football institutions - with an entry for every day of the year. From its foundation to the golden era of Di Stefano and Puskas, through the 'hippy years' to their ups and downs on the path to European Cup domination, the modern embodiment of Madridismo, the hard-fought El Clasico derbies against Barcelona and the Galacticos era - it's all here. Revisit 24 July 2000 when Luis Figo infamously joined the club from Barcelona, 4 January 1955 when the stadium changed its name in honour of club president Santiago Bernabeu, and 19 June 1943 when they annihilated Barcelona 11-1 in a Spanish Cup semi-final. With a treasure trove of club history, trivia and facts, this book is a 'must' for all Real Madrid fans.




Homage to Catalonia


Book Description

Homage to Catalonia is George Orwell's personal account of his experiences and observations fighting for the POUM militia of the Republican army during the Spanish Civil War. The war was one of the defining events of his political outlook and a significant part of what led him to write in 1946, "Every line of serious work that I have written since 1936 has been written, directly or indirectly, against totalitarianism and for Democratic Socialism, as I understand it." The first edition was published in the United Kingdom in 1938. The book was not published in the United States until February 1952, when it appeared with an influential preface by Lionel Trilling. The only translation published in Orwell's lifetime was into Italian, in December 1948. A French translation by Yvonne Davet-with whom Orwell corresponded, commenting on her translation and providing explanatory notes-in 1938-39, was not published until five years after Orwell's death. Book Summary: Orwell served as a private, a corporal (cabo) and-when the informal command structure of the militia gave way to a conventional hierarchy in May 1937-as a lieutenant, on a provisional basis, in Catalonia and Aragon from December 1936 until June 1937. In June 1937, the leftist political party with whose militia he served (the POUM, the Workers' Party of Marxist Unification, an anti-Stalinist communist party) was declared an illegal organisation, and Orwell was consequently forced to flee. Having arrived in Barcelona on 26 December 1936, Orwell told John McNair, the Independent Labour Party's (ILP) representative there, that he had "come to Spain to join the militia to fight against Fascism." He also told McNair that "he would like to write about the situation and endeavour to stir working class opinion in Britain and France." McNair took him to the POUM barracks, where Orwell immediately enlisted. "Orwell did not know that two months before he arrived in Spain, the [Soviet law enforcement agency] NKVD's resident in Spain, Aleksandr Orlov, had assured NKVD Headquarters, 'the Trotskyist organisation POUM can easily be liquidated'-by those, the Communists, whom Orwell took to be allies in the fight against Franco."




When Beckham Went to Spain


Book Description

After David Beckham moved to Real Madrid, it seemed the British press devoted more coverage to the Spanish game than their own. But while Beckham's arrival at Real Madrid captured the world's imagination, in the hands of author Jimmy Burns, this book is also about how Spain became Europe's most exciting country.




Egypt’s Football Revolution


Book Description

Both a symbol of the Mubarak government’s power and a component in its construction of national identity, football served as fertile ground for Egyptians to confront the regime’s overthrow during the 2011 revolution. With the help of the state, appreciation for football in Egypt peaked in the late 2000s. Yet after Mubarak fell, fans questioned their previous support, calling for a reformed football for a new, postrevolutionary nation. In Egypt’s Football Revolution, Carl Rommel examines the politics of football as a space for ordinary Egyptians and state forces to negotiate a masculine Egyptian chauvinism. Based on several years of fieldwork with fans, players, journalists, and coaches, he investigates the increasing attention paid to football during the Mubarak era; its demise with the 2011 uprisings and 2012 Port Said Massacre, which left seventy-two dead; and its recent rehabilitation. Cairo’s highly organized and dedicated Ultras fans became a key revolutionary force through their antiregime activism, challenging earlier styles of fandom and making visible entrenched ties between sport and politics. As the appeal for football burst, alternative conceptions of masculinity, emotion, and power came to the fore to demand or prevent revolution and reform.




REAL MADRID GALACTICS


Book Description

In this fascinating delve into the history of football, “The Galácticos: The Golden Era of Real Madrid” explores the rise and influence of the two Galactic Eras that shaped Real Madrid as one of the greatest powers in world sport. The narrative begins in the early 2000s, when president Florentino Pérez implemented a bold transfer strategy, bringing stars such as Luis Figo, Zinedine Zidane and Ronaldo Fenômeno to the Santiago Bernabéu. Through this revolutionary approach, Real Madrid not only won titles, but also redefined what it means to be a football club in the context of globalization. With a detailed analysis of the most impactful transfers, memorable goals and historic records, the book also examines the legacy left by players such as Cristiano Ronaldo and Kaká, who continued to write the club’s history in the Second Galactic Era. Between the glamour of the stars and the challenges faced on the field, the work reveals how each signing was not just a strategic move, but a careful construction of the Real Madrid brand.




The French Revolution in Global Perspective


Book Description

Situating the French Revolution in the context of early modern globalization for the first time, this book offers a new approach to understanding its international origins and worldwide effects. A distinguished group of contributors shows that the political culture of the Revolution emerged out of a long history of global commerce, imperial competition, and the movement of people and ideas in places as far flung as India, Egypt, Guiana, and the Caribbean. This international approach helps to explain how the Revolution fused immense idealism with territorial ambition and combined the drive for human rights with various forms of exclusion. The essays examine topics including the role of smuggling and free trade in the origins of the French Revolution, the entwined nature of feminism and abolitionism, and the influence of the French revolutionary wars on the shape of American empire. The French Revolution in Global Perspective illuminates the dense connections among the cultural, social, and economic aspects of the French Revolution, revealing how new political forms-at once democratic and imperial, anticolonial and centralizing-were generated in and through continual transnational exchanges and dialogues. Contributors: Rafe Blaufarb, Florida State University; Ian Coller, La Trobe University; Denise Davidson, Georgia State University; Suzanne Desan, University of Wisconsin-Madison; Lynn Hunt, University of California, Los Angeles; Andrew Jainchill, Queen's University; Michael Kwass, The Johns Hopkins University; William Max Nelson, University of Toronto; Pierre Serna, Université Paris I Panthéon-Sorbonne; Miranda Spieler, University of Arizona; Charles Walton, Yale University




Spain and the Independence of the United States: An Intrinsic Gift


Book Description

The role of Spain in the birth of the United States is a little known and little understood aspect of U.S. independence. Through actual fighting, provision of supplies, and money, Spain helped the young British colonies succeed in becoming an independent nation. Soldiers were recruited from all over the Spanish empire, from Spain itself and from throughout Spanish America. Many died fighting British soldiers and their allies in Central America, the Caribbean, along the Mississippi River from New Orleans to St. Louis and as far north as Michigan, along the Gulf Coast to Mobile and Pensacola, as well as in Europe. Based on primary research in the archives of Spain, this book is about United States history at its very inception, placing the war in its broadest international context. In short, the information in this book should provide a clearer understanding of the independence of the United States, correct a longstanding omission in its history, and enrich its patrimony. It will appeal to anyone interested in the history of the Revolutionary War and in Spain's role in the development of the Americas.