The Relationship Between Fashion Leadership and Co-design Options in Apparel Mass Customization


Book Description

The purpose of this research was to examine relationships between fashion leadership and the acceptance of apparel mass customization, especially using a web-based co-design option. The results showed that fashion leaders would, in general, be more prospective customers for the web-based apparel mass customization using co-design options. Fashion leaders are more prospective customers than followers in that they like the process of choosing options more, want more options, are more interested in co-design options, are more satisfied with resulting customized jeans, are willing to pay more for the customized product, are buying more apparel from the Internet, feel more comfortable with the Internet apparel shopping than fashion followers.




Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases


Book Description

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.




Innovative Quick Response Programs in Logistics and Supply Chain Management


Book Description

Quick Response (QR) policy is a market-driven business strategy in which supply chain members work together to react quickly to volatile market demand. Nowadays, with advances in information technologies (such as RFID and ERP systems), new challenges and opportunities arise for the application of QR. This handbook explores QR extensively with a view to discovering innovative QR measures that can help tackle the observed and emerging challenges. The book is organized into four parts, which include chapters on analytical modeling and analyses, information technologies, cases, reviews, and applications. This handbook provides new analytical and empirical results with valuable insights, which will not only help supply chain agents to better understand the latest applications of QR in business, but also help practitioners and researchers to know how to improve the effectiveness of QR using innovative methods.




Beyond Design


Book Description

"The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"--




Mass Customisation


Book Description

Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: Table of Contents (INHALTSVERZEICHNIS) Acknowledgements Table of Contents List of Abbreviations Executive Summary 1.Introduction - Background, Rationale, Aims 2.The Concept of Mass Customisation 2.1History and Development 2.2Consumers - Changing Behaviour 2.3The Dawn of Mass Customisation 2.4Developments within the Clothing Industry 2.5The New Value Chain 2.6Inherent Limitations of Mass Customisation 2.7Decreasing Waste 3.The Stages of Mass Customisation 3.1Overview of Stages - Mode of Lampel and Mintzberg 3.2Tailored Customisation 3.3Pure Customisation 4.Pioneers into the Field of Mass Customisation 4.1Various Products 4.1.1IKEA 4.1.2BMW USA 4.1.3National Bicycle Industrial Company, Japan 4.2Pioneers in the Clothing Industry 4.2.1Mass Customisation without 3D Body Scanners 4.2.1.1 Personal Pair of Levi Strauss & Co. 4.2.1.2Second Skin Swimwear 4.2.2Mass Customisation with 3D Body Scanners 5.The Existing Range of Technologies for Mass Customisation 5.13D Body Scanners 5.1.1Cyberware WB4Whole Body Scanner, USA 5.1.2The Textile/Clothing Company (TC2) 5.1.3Tecmath GmbH & Co. KG, Germany 5.2Concepts for Visualising the Consumer s Designing and Decision-making Process 5.2.1Screens 5.2.2 Magic Mirror 5.2.3Holographic Projectors 5.2.4The Virtual Reality (VR) Design Studio 5.2.5Point of Sale (POS)-Terminals 6.Production, Manufacturing Process 6.1Existing Process of Manufacturing Clothing 6.2Neighbouring Technologies for Custom-Made Garments 6.2.1Digital Printing 6.2.2Electronic Embroidery 7.Implications for Market Participants 7.1Implications for Customers 7.2Implications for Manufacturers 7.3Implications for Retailers - Changes in Stores 7.4Implications for Wholesalers 7.5Case Study - The Custom Foot, USA 8.Methodology 8.1Secondary Research 8.2Telephone Interviews 8.3The Questionnaire - Primary Research 8.3.1Aims 8.3.2The Target Group 8.3.3Piloting 8.3.4Mailing Procedure 8.3.5Response 9.Results and Findings 10.Recommendations Appendices References Bibliography Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu. Bitte fordern Sie die Unterlagen unter [email protected], per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.




Handbook of Research in Mass Customization and Personalization


Book Description

Mass customization (MC) has emerged over the years as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. This title collects the research and practical experience that presents the thinking on how to make mass customization work.




The Customer Centric Enterprise


Book Description

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.







Digital Tools for Developing Customized Co-design Platform with Integration of Comfort and Fashion


Book Description

Despite modern technological progresses, the apparel industry is still anchored in the traditional 2D-to-3D design approach. Additionally, the aspects of the relation between human body and garment are not sufficiently explored in order to provide satisfactory performance of virtual try-on in the aspects of providing not only right fit and comfort to the customer but also avoiding returns to the retailer. However the main aspect is a lack of appropriately resolved issue of consumers' body recognition in an online environment and proper 3D design methodology for individual client. In my PhD research, we challenge those gaps by proposing a foundation of a digital and knowledge-based platform for garment design and fit and comfort evaluation by integrating customers' and experts' knowledge with the design parameters. By building a new 3D design strategy, we proposed an original method to calculate and adjust the 3D ease allowance values, which constitutes the key issues of satisfaction perception. Our 3D design method is linked to the consumer's virtual representation, which come from a new pattern recognition method permitting to identify individual morphology from a single web-camera. It was experimentally shown that using the supervised method to create 2D shape descriptors enables to detect wearers' morphotypes for a target population. The complex relationship between wearers' body recognition, 3D garment design and garment fitting in virtual try-on has been tested and analyzed in the scope of this research project to build a suitable design solution applied to the remote environment.




Fashion & Sustainability


Book Description

This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it. Sustainability is arguably the defining theme of the twenty-first century. The issues in fashion are broad-ranging and include labour abuses, toxic chemicals use and conspicuous consumption, giving rise to an undeniable tension between fashion and sustainability. The book is organized in three parts. The first part is concerned with transforming fashion products across the garment's lifecycle and includes innovation in materials, manufacture, distribution, use and re-use. The second part looks at ideas that are transforming the fashion system at root into something more sustainable, including new business models that reduce material throughput. The third section is concerned with transforming the role of fashion designers and looks to examples where the designer changes from a stylist or creator into a communicator, activist or facilitator.