The Renaissance Campaign


Book Description

In business, government, and every area of contemporary life, leaders today are struggling to find workable solutions to greater and more complex challenges. As a former senior Pentagon official and CEO of a billion-dollar company, Rogers has seen firsthand that the current model for solving diverse problem sets no longer works. Organizations.




The Battle of Lepanto


Book Description

The defeat of the Ottomans by the Holy League fleet at Lepanto (1571) was among the most celebrated international events of the sixteenth century. The Battle of Lepanto anthologizes the work of twenty-two poets who composed Latin poetry in response to the news of the battle, the largest Mediterranean naval encounter since antiquity.




Campaigns that Shook the World


Book Description

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.




The Gutenberg Revolution


Book Description

One of the most puzzling lapses in accounts of the rise of the West following the decline of the Roman Empire is the casual way historians have dealt with Gutenberg's invention of printing. The cultural achievements that followed the fifteenth century, when the West moved from relative backwardness to remarkable, robust cultural achievement, would have been impossible without Gutenberg's gift and its subsequent widespread adoption across most of the world. Richard Abel follows the radical cultural impact of the printing revolution from the eighth century to the Renaissance, addressing the viability of the new Christian/Classical culture. Although this culture proved too fragile to endure, those who salvaged it managed to preserve elements of the Classical substance together with the Bible and all the writings of the Church Fathers. The cultural upsurge of the Renaissance (fourteenth to seventeenth centuries), which resulted in part from Gutenberg's invention, is a major focus of this book. Abel aims to delineate how the cultural revolution was shaped by the invention of printing. He evaluates its impact on the rapid reorientation and acceleration of the cultural evolution in the West. This book provides insight into the history of the printed word, the roots of modern-day mass book production, and the promise of the electronic revolution. It is an essential work in the history of ideas.




John Warden and the Renaissance of American Air Power


Book Description

****Included on the Chief of Staff of the United States Air Force's reading list for 2008 and the Royal Air Force's Centre for Air Power Studies 2008 Reading List**** Dr. John Andreas Olsen has written an insightful, compelling biography of retired U.S. Air Force colonel John A. Warden III, the brilliant but controversial air warfare theorist and architect of Operation Desert Storm's air campaign. Warden's radical ideas about air power's purposes and applications, promulgated at the expense of his own career, sparked the ongoing revolution in military affairs. Legendary in defense circles, Warden is also the author of The Air Campaign: Planning for Combat (republished by Brassey's, Inc. in 1989). Presenting both the positives and negatives of Warden's personality and impact in this objective portrait, Olsen offers a trenchant analysis of his revolutionary ideas and great accomplishments.




Monarchs of the Renaissance


Book Description

During the Renaissance, the monarchy became the dominant ruling power in Europe. It was an era of formidable kings and queens who crushed the feudal rights of their nobles, defended the Catholic Church against the encroachments of Protestantism, fought self-aggrandizing wars and were great patrons of art, architecture, literature and music. This work chronicles the lives and reigns of the 42 monarchs in England, Scotland, France, Spain and the Holy Roman Empire between 1400 and 1600, presenting in the context of their era their personalities, accomplishments and failures.




The Visual Legacy of Alexander the Great from the Renaissance to the Age of Revolution


Book Description

This is an analysis of the diverse facets of Alexander the Great’s image from the Renaissance era through the Baroque into the nineteenth century. Perceived as the first sovereign ruler of the world, for centuries Alexander became an exemplar for the most ambitious kings and emperors. This cultural phenomenon flourished above all in the Renaissance while extending into the nineteenth century. Early modern monarchs’ identification with Alexander associated them with ideas of kingly wisdom. Yet this admiration waned on occasions. Napoleon was Alexander of Macedonia’s most ardent critic. During the nineteenth century, the Macedonian hero was viewed as an individual who won control of the Achaemenid empire, but also underwent a progressive moral decline that converted him into a tyrant. The book will be of interest to scholars working in art history and iconography.




Language and Meaning in the Renaissance


Book Description

Exploring the status of the semantic unit in recent linguistic and literary theories--the sign itself--Richard Waswo relates present-day literary concerns to Renaissance thought about the connections between language and meaning. Originally published in 1987. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.




The Allure of Battle


Book Description

History has tended to measure war's winners and losers in terms of its major engagements, battles in which the result was so clear-cut that they could be considered "decisive." Cannae, Konigsberg, Austerlitz, Midway, Agincourt-all resonate in the literature of war and in our imaginations as tide-turning. But these legendary battles may or may not have determined the final outcome of the wars in which they were fought. Nor has the "genius" of the so-called Great Captains - from Alexander the Great to Frederick the Great and Napoleon - play a major role. Wars are decided in other ways. Cathal J. Nolan's The Allure of Battle systematically and engrossingly examines the great battles, tracing what he calls "short-war thinking," the hope that victory might be swift and wars brief. As he proves persuasively, however, such has almost never been the case. Even the major engagements have mainly contributed to victory or defeat by accelerating the erosion of the other side's defences. Massive conflicts, the so-called "people's wars," beginning with Napoleon and continuing until 1945, have consisted of and been determined by prolonged stalemate and attrition, industrial wars in which the determining factor has been not military but matériel. Nolan's masterful book places battles squarely and mercilessly within the context of the wider conflict in which they took place. In the process it help corrects a distorted view of battle's role in war, replacing popular images of the "battles of annihilation" with somber appreciation of the commitments and human sacrifices made throughout centuries of war particularly among the Great Powers. Accessible, provocative, exhaustive, and illuminating, The Allure of Battle will spark fresh debate about the history and conduct of warfare.




Lepanto, 1571


Book Description

In August 1571, an Ottoman fleet of some 235 galleys encountered a slightly smaller Christian fleet composed of galleys from the Holy League - led by Spain, the Papacy, and Venice. In a five hour melee the Christians inflicted a decisive defeat on the Turks in a battle which proved to be the last great galley fight of all time.