Book Description

Now revealed, once guarded secrets that the top restaurant owners across the U.S Don't want you to know. In this book you will dive deep into the mind of Independent Restaurant Marketing Coach Ralph Lewis as he reveals guarded secrets that have contributed to the success of his family's restaurant. Ralph is a third generation restaurant expert, his family has owned and operated successful restaurants from Maine to Florida for over eight decades. During that time they have learned the business principles and guarded secrets that are absolutely essential to operating a successful and profitable restaurant. Unlike other restaurant coaches out there Ralph continues to work in the trenches developing marketing and operation procedures that continue to make his family's restaurant the success that it is today. During the past 60 years Ralph and his family have witnessed many changes in the restaurant industry. Some of those include the birth of large national restaurant chains with multimillion dollar marketing budgets. The decline in customer loyalty and the demand for better value. The worst economic disaster to face the country since the great depression. Yet through all of this his family's restaurant has continued to grow and prosper despite all the challenges they have faced. In this book Ralph discusses the challenges and struggles that all restaurant owners face during these tough economic times. He talks about how to face the challenges head on and how to succeed. Ralph also discusses what it takes to entice some of the biggest names in television, movies, sports and politics to not only eat at his family's restaurant but to also give them rave reviews. These raving fans include baseball legends, television and movie actors and a certain New York City Mayor. Stop being a slave to your restaurant and learn to be the master. Ralph talks about what it takes to free yourself from your restaurant. What it means to work on your business instead of in your business. But most of all how much better and less stressful your life can be when you learn what it takes to operate a successful restaurant. Take back your life and your sanity right now!