The Rise of Market Culture


Book Description

Professor Reddy traces the transition from pre-capitalist to capitalist culture in the French textile industry from 1750 to 1900. Using anthropology and social history, he shows how and why the conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict.




Building a Market


Book Description

A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History




Promotional Cultures


Book Description

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.




Books for Idle Hours


Book Description

The publishing phenomenon of summer reading, often focused on novels set in vacation destinations, started in the nineteenth century, as both print culture and tourist culture expanded in the United States. As an emerging middle class increasingly embraced summer leisure as a marker of social status, book publishers sought new market opportunities, authors discovered a growing readership, and more readers indulged in lighter fare. Drawing on publishing records, book reviews, readers' diaries, and popular novels of the period, Donna Harrington-Lueker explores the beginning of summer reading and the backlash against it. Countering fears about the dangers of leisurely reading—especially for young women—publishers framed summer reading not as a disreputable habit but as a respectable pastime and welcome respite. Books for Idle Hours sheds new light on an ongoing seasonal publishing tradition.




A Culture of Growth


Book Description

Why Enlightenment culture sparked the Industrial Revolution During the late eighteenth century, innovations in Europe triggered the Industrial Revolution and the sustained economic progress that spread across the globe. While much has been made of the details of the Industrial Revolution, what remains a mystery is why it took place at all. Why did this revolution begin in the West and not elsewhere, and why did it continue, leading to today's unprecedented prosperity? In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development. Bringing together economics, the history of science and technology, and models of cultural evolution, Mokyr demonstrates that culture—the beliefs, values, and preferences in society that are capable of changing behavior—was a deciding factor in societal transformations. Mokyr looks at the period 1500–1700 to show that a politically fragmented Europe fostered a competitive "market for ideas" and a willingness to investigate the secrets of nature. At the same time, a transnational community of brilliant thinkers known as the “Republic of Letters” freely circulated and distributed ideas and writings. This political fragmentation and the supportive intellectual environment explain how the Industrial Revolution happened in Europe but not China, despite similar levels of technology and intellectual activity. In Europe, heterodox and creative thinkers could find sanctuary in other countries and spread their thinking across borders. In contrast, China’s version of the Enlightenment remained controlled by the ruling elite. Combining ideas from economics and cultural evolution, A Culture of Growth provides startling reasons for why the foundations of our modern economy were laid in the mere two centuries between Columbus and Newton.




Market Cultures


Book Description

Market Cultures examines the spectacular growth of capitalist enterprise among overseas Chinese and Southeast Asians. It does so, not through formal models, but by way of the varied cultures and organizations in which Asian capitalism is embedded. Eschewing talk of a uniform Asian miracle, the book shows that there existed complex precedents for




Cultural Capital


Book Description

Britain began the twenty-first century convinced of its creativity. Throughout the New Labour era, the visual and performing arts, museums and galleries, were ceaselessly promoted as a stimulus to national economic revival, a post-industrial revolution where spending on culture would solve everything, from national decline to crime. Tony Blair heralded it a “golden age.” Yet despite huge investment, the audience for the arts remained a privileged minority. So what went wrong? In Cultural Capital, leading historian Robert Hewison gives an in-depth account of how creative Britain lost its way. From Cool Britannia and the Millennium Dome to the Olympics and beyond, he shows how culture became a commodity, and how target-obsessed managerialism stifled creativity. In response to the failures of New Labour and the austerity measures of the Coalition government, Hewison argues for a new relationship between politics and the arts.




Markets, Market Culture and Popular Protest in Eighteenth-century Britain and Ireland


Book Description

This volume is concerned with markets, market culture and popular protest in eighteenth-century Britain and Ireland. The chapters focus upon both urban and rural communities: towns and cities, villages and corporations, colliers and tradesmen all feature in these studies since the market was ubiquitous and universal. How it was managed, however, varied from place to place and from time to time and the process of management provides us with a major insight into the social, political and economic relationships of eighteenth-century Britain. Some readers will see in these chapters evidence of the heterogeneity of these relations, but others will recognize that, for all the apparent differences, on basic issues of provisioning there was a remarkable uniformity. Following an introductory chapter, contributions focus on protest in relation to customary corn measures, opposition to turnpikes, resistance to the Cider Tax, scarcity and market management in Bristol, the moral economy of "the English middling sort", Oxford food riots and the Irish famine 1799–1801.




The Culture of Welfare Markets


Book Description

This book examines the rise of welfare markets in Western societies and explores their functioning, regulation and embeddedness by addressing the particular field of old age provision, including both retirement provision and elderly care. It goes beyond a mere social policy analysis by investigating major cultural underpinnings of the new (quasi-)markets, with these underpinnings embracing collective normative representations of how societies (should) institutionally handle old age. The book looks at whether pension and care systems are converging under the influence of globalization – with marketization being a key phenomenon – and to what extent this is creating a transnational culture of welfare markets. This book, the first book to systematically describe and analyse the phenomenon of welfare markets, elucidates the complex cultural underpinnings of care and pensions systems in an era of marketization, arguing that we are facing a cultural struggle over the way late modern societies conceptualize institutional old-age provision.




The Economy of Character


Book Description

At the start of the 18th century, literary "characters" referred as much to letters and typefaces as it did to persons in books. However, this text shows how, by the 19th century, readers used transactions with characters to accommodate themselves to newly-commercialized social relations.