The Role of Tourism in Building Brand Jamaica
Author : The Jamaica Tourist Board
Publisher :
Page : 34 pages
File Size : 18,97 MB
Release : 2005
Category :
ISBN :
Author : The Jamaica Tourist Board
Publisher :
Page : 34 pages
File Size : 18,97 MB
Release : 2005
Category :
ISBN :
Author : Hume Johnson
Publisher : U of Nebraska Press
Page : 250 pages
File Size : 37,22 MB
Release : 2019-12-01
Category : Social Science
ISBN : 149620056X
Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.
Author : Kenneth O. Hall
Publisher :
Page : 472 pages
File Size : 22,73 MB
Release : 2006
Category : Economic development
ISBN :
Author : Tony L. Henthorne
Publisher : Archway Publishing
Page : 278 pages
File Size : 13,55 MB
Release : 2024-05-31
Category : Travel
ISBN : 1665750189
JAMAICA: Teal blue waters, sandy beaches, scintillating cuisine, globally renown rum and Blue Mountain coffee. One hundred fifty years under Spanish rule and then three hundred years under English dominion. Early spectacular hotels, then spectacular all-inclusives resorts. Hippies came to Negril and made it the “Capital of Casual.” Bob Marley spread reggae music worldwide and became a major tourism promoter for the island adding to the glitz from the English celebrities of the 1950s who came to the North Coast. Errol Flynn, Ian Fleming, and Noel Coward attracted jet setters to the island as did fictional super spy James Bond, Agent 007. Tourism growth and development, measured and conservative, free-flowing and exuberant – all existing in a dynamic, remarkable and one-of-a-kind setting. Jamaica, a cacophony of sights and delights. Ya mon, come to Jamaica, an island paradise that has it all.
Author : Thelca Patrice White
Publisher :
Page : 192 pages
File Size : 38,9 MB
Release : 2015
Category : Branding (Marketing)
ISBN :
Author : Dennis J. Gayle
Publisher : Routledge
Page : 303 pages
File Size : 21,60 MB
Release : 2014-09-15
Category : Business & Economics
ISBN : 1317663136
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author : Chandana Jayawardena
Publisher : Ian Randle Publishers
Page : 322 pages
File Size : 32,97 MB
Release : 2005
Category : Business & Economics
ISBN :
"In this volume the authors address the most important elements necessary for the success of any tourism product - People, Service and Hospitality. Issues such as the quality of human resources available, their development and management and the role and function of the host population are addressed through detailed country studies and references. They see the creation of a service attitude in the Caribbean hospitality industry as a crucial factor, particularly in the all-inclusive resorts, highlighting the importance of service over servility. Special attention is given to the small hotel sector through case studies drawn from Curaçao, Dominica and Jamaica. The contributors to this volume, as indeed to the other two that follow, are drawn almost equally from academia and from practitioners and industry experts providing he kind of balance that will make this book accessible and relevant for practitioners, researchers, policymakers and students in training. "
Author : Marcella Daye
Publisher : Routledge
Page : 278 pages
File Size : 27,85 MB
Release : 2008-04-07
Category : Business & Economics
ISBN : 1135904359
This volume explores tourism in the Caribbean - one of the most tourism dependent regions of the world - within the context of key currents of Caribbean thought and critique in relation to issues of dependency, postcolonial interactions, race and class as well as identity and culture.
Author : Frank Fonda Taylor
Publisher : University of Pittsburgh Pre
Page : 250 pages
File Size : 35,84 MB
Release : 1993-11-15
Category : History
ISBN : 0822972476
In the course of the nineteenth century, Jamaica transformed itself from a pestilence-ridden "white man's graveyard" to a sun-drenched tourist paradise. Deftly combining economics with political and cultural history, Frank Fonda Taylor examines this puzzling about-face and explores the growth of the tourist industry into the 1990s. He argues that the transformations in image and reality were not accidental or due simply to nature's bounty. They were the result of a conscious decision to develop this aspect of Jamaica's economy.Jamaican tourism emerged formally at an international exhibition held on the island in 1891. The international tourist industry, based on the need to take a break from stressful labor and recuperate in healthful and luxurious surroundings, was a newly awakened economic giant. A group of Jamaican entrepreneurs saw its potential and began to cultivate a tourism psychology which has led, more than one hundred years later, to an economy dependent upon the tourist industry.The steamships that carried North American tourists to Jamaican resorts also carried U.S. prejudices against people of color. "To Hell with Paradise" illustrates the problems of founding a tourist industry for a European or U.S. clientele in a society where the mass of the population is poor, black, and with a historical experience of slavery and colonialism. By the 1990s, tourism had become the lifeblood of the Jamaican economy, but at an enormous cost: enclaves of privilege and ostentation that exclude the bulk of the local population, drug trafficking and prostitution, soaring prices, and environmental degradation. No wonder some Jamaicans regard tourism as a new kind of sugar.Taylor explores timely issues that have not been previously addressed. Along the way, he offers a series of valuable micro histories of the Jamaican planter class, the origins of agricultural dependency (on bananas), the growth of shipping and communications links, the process of race relations, and the linking of infrastructural development to tourism. The text is illustrated with period photographs of steamships and Jamaican tourist hotels.
Author : Deborah Jane Pruitt
Publisher :
Page : 400 pages
File Size : 26,62 MB
Release : 1993
Category :
ISBN :