The Sea in Modern Strategy


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Naval Strategy and Operations in Narrow Seas


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Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.







A Guide to Naval Strategy


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Some Principles of Maritime Strategy


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In his excellent book explaining naval strategy, Julian S. Corbett examines sound maritime strategy. Crucially, he advances the view that navies could perform much better if their role in assisting land warfare and amphibious forces were increased. Writing in the early 20th century, Corbett draws upon centuries of naval battles and identifies several common strains. The development of war strategies at sea often entailed trial and error - the author elects to explain how strategy evolved as much from calamity as practice. How naval force should be assembled, how it should form up, and how concentrations and dispersal of ships should be organized each receive discussion. Although naval warfare has substantially changed since this book's original publication, it continues to be consulted for its timeless and sound advice. Corbett's era predated the extensive use of submarines and aeroplanes in naval combat, but his conclusions remain sound and sought after even in the tutoring of modern maritime strategy.




Some Principles of Maritime Strategy: A Theory of War on the High Seas; Naval Warfare and the Command of Fleets


Book Description

In his excellent book explaining naval strategy, Julian S. Corbett examines sound maritime strategy. Crucially, he advances the view that navies could perform much better if their role in assisting land warfare and amphibious forces were increased. Writing in the early 20th century, Corbett draws upon centuries of naval battles and identifies several common strains. The development of war strategies at sea often entailed trial and error - the author elects to explain how strategy evolved as much from calamity as practice. How naval force should be assembled, how it should form up, and how concentrations and dispersal of ships should be organized each receive discussion. Although naval warfare has substantially changed since this book's original publication, it continues to be consulted for its timeless and sound advice. Corbett's era predated the extensive use of submarines and aeroplanes in naval combat, but his conclusions remain sound and sought after even in the tutoring of modern maritime strategy.




Exercising Control of the Sea


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This book explains both the strategic and the operational aspects of exercising control of the sea. The struggle for sea control consists of three mutually related and overlapping phases: obtaining, maintaining and exercising sea control. It is in the phase of exercising sea control when one’s strategic or operational success is exploited; otherwise, the fruits of victories achieved would be wasted. This work describes the strategy of a stronger side in wartime after a desired degree of control has been obtained, which is followed by a discussion on the objectives and main methods used in exercising sea control. The remaining chapters explain and analyze in some detail each of the main methods of exercising sea control: defence and protection of one’s own and destruction/neutralization of the enemy’s military-economic potential at sea, capturing the enemy’s operationally important positions ashore, destroying/weakening the enemy’s military-economic potential ashore and supporting one’s ground forces in their offensive and defensive operations on the coast. This book will be of much interest to students of strategic studies, sea power and naval history.




Some Principles of Maritime Strategy


Book Description

In his excellent book explaining naval strategy, Julian S. Corbett examines sound maritime strategy. Crucially, he advances the view that navies could perform much better if their role in assisting land warfare and amphibious forces were increased. Writing in the early 20th century, Corbett draws upon centuries of naval battles and identifies several common strains to discuss. The development of sound war strategies at sea was often a process of trial and error - the author elects to explain how strategy evolved as much from calamity as from proven practice. How a naval force should be assembled, how it should assume formation upon the sea, and how concentrations and dispersal of ships should be organized each receive discussion. Although naval warfare has substantially changed since this book's original publication, it continues to be consulted for its timeless and sound advice. Corbett's era predated the extensive use of submarines and aeroplanes in naval combat, but his conclusions remain sound and sought after even in the tutoring of modern maritime strategy. His concepts of war, that build upon Clausewitz's ideas of offense and defense, and of naval power as an extension of a nation's objectives are important to strategists to this day. The final part of this book is concerned with sound command aboard a given vessel, and across a fleet. Corbett discusses what constitutes competent command of a ship, and how adept command has an immense bearing in any occasion. Good command could help preserve a crucial war asset in any scenario, heightening the efficiency of the naval force and contributing to eventual victory. Julian S. Corbett was a civilian historian, but had an immense interest and ability in the field of naval theory and combat. Although his views were often disregarded by many military leaders of his day, over the years his opinions have proven both valid and valuable.




Modern Military Strategy


Book Description

This textbook provides a comprehensive introduction to post-Cold War military theory for students of strategic studies. This second edition has been fully revised and updated, including a new chapter on peacekeeping, and examines contemporary strategic thought on the conduct of war in the sea, land, air, nuclear, space and cyber domains, as well as irregular warfare. Each chapter identifies contemporary strategic thinkers in a particular area, examines strategic thought through the lens of identifiable themes, and discusses the ideas of classical strategists to provide historical context. Examples of the link between the use of military force and the pursuit of political objectives are presented, such as airpower against ISIS and in Libya, counterinsurgency in Afghanistan and Iraq, counter-piracy operations off the coast of Africa, and the Stuxnet virus in Iran. The chapters identify trends, statements and principles that indicate how military power can best be employed to effect political ends, while the conclusion paints an overall picture of the relationship between classic and contemporary strategic thinking within each warfare domain. This book will be essential reading for students of strategic studies, war studies and military history, and is highly recommended for students of security studies and international relations in general.