Book Description

Excerpt from Illustration in Advertising Advertisers are periodically called upon to decide whether or not their campaigns Shall be illustrated. The most ardent supporters of pictures in advertising will admit that occasions arise and peculiar conditions develop, which call for all-type dis play. To use illustrations for the sake of having pictures in the advertisement is a false premise and folly. Why then, are embellishments employed at all? What functions are obligatory? What useful selling purpose is achieved? Every stroke of the pen, every mark of the brush, every artifice of the studio Should be employed only as a commercial asset. Advertising is at its lowest ebb when it becomes a colorful luxury The growth of advertising, phenomenal and spectacular as it has been, is interlocked with the constructive things which it has really accomplished. The most beautiful canvas by the most accomplished painter, inexpertly applied, may be a detriment rather than a force to keep factory wheels humming. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.