The Secret Language of Business


Book Description

Zu den Themen Körpersprache und nonverbale Kommunikation gibt es hunderte von Büchern. Kevin Hogan überschreitet dabei die Idee der Körpersprache als reines Referenzmaterial und bringt sie durch The Secret Language of Business mit der Geschäftswelt in Einklang. Diese Buch ist auf das Lehren des A und O der Körpersprache ausgerichtet und wie diese nicht nur das private und geschäftliche Leben berührt, sondern letztendlich auch verändert. Die Einführungskapitel klärt über die Grundlagen von Körpersprache auf und die Kraft, die sie besitzt, Einstellungen, Aktionen und Ergebnisse zu beeinflussen. Nachdem Sie diese technische Aspekte bewältigt haben, wird Hogan Ihnen beibringen, Ihre Körpersprache zu Ihrem Vorteil in allen Aspekten des Berufslebens (Meetings, Verkaufstagungen, Bewerbungsgespräche, Management, etc.) zu nutzen.







The Secret Language of Influence


Book Description

Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they’ll save rather than the pain they’ll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today’s buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.




Lingo


Book Description

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their secret language. In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them. In this book you'll learn: The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year How LINGO as a marketing strategy makes competition almost irrelevant How pricing can attract, not deter, your ideal customer How to develop a brand image that magnetizes your ideal customer and filters out the rest With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.




The Secret Language of Leadership


Book Description

The book introduces the concept of narrative intelligencean ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The books lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parentsanyone who is setting out to the change the world.




The Hidden Language of Business


Book Description

Success at work requires that you be not only smart, but savvy. Readers learn to become a master of office politics while remaining ethical and becoming more highly effective on the job.




The Secret Language of Doctors


Book Description

Most people have visited a doctor's office or emergency room in their lifetime to gain clarity about an ailment or check in after a procedure. While doctors strive to ensure their patients understand their diagnoses, rarely do those outside the medical community understand the words and phrases we hear practitioners yell across a hospital hallway or murmur to a colleague behind office doors. Doctors and nurses use a kind of secret language, comprised of words unlikely to be found in a medical textbook or heard on television. In The Secret Language of Doctors, Dr. Brian Goldman decodes those code words for the average patient. What does it mean when a patient has the symptoms of "incarceritis"? What are "blocking" and "turfing"? And why do you never want to be diagnosed with a "horrendoma"? Dr. Goldman reveals the meaning behind the colorful and secret expressions doctors use to describe difficult patients, situations, and medical conditions—including those they don't want you to know. Gain profound insight into what doctors really think about patients in this funny and biting examination of modern medical culture.




The Secret Language of Feelings


Book Description

This book reveals what people have wanted to know about the human condition from the very beginning of time: What are feelings for? Within its pages, you will discover the secret language of feelings. That language is a voice within us. Sometimes it is as soft as a whisper; sometimes it is as loud as a roar. It is an important voice, which, when fully understood, gives you a kind of guidance that no other voice can. The information in The Secret Language of Feelings was revealed during thousands of hours of working with hypnotherapy clients at the Banyan Hypnosis Center for Training & Services. It came from clients who spoke to us both in the normal waking state and in the state of hypnosis. You do not need to undergo hypnotherapy in order to benefit from this book; however, it would make a perfect companion book for anyone involved in any therapy process or working on self-improvement. The Secret Language of Feelings gives you a rational and reliable approach to understanding and responding to your feelings and emotions. It shows you how to create a more satisfying life right now! You will learn how to overcome anger, guilt, frustration, sadness, loneliness and even "everyday" depression. You will better understand yourself, your family and the people you interact with on a daily basis. In short, The Secret Language of Feelings offers the key to emotional rescue and beyond to happiness and success in life.




Speaking PowerPoint


Book Description

You use PowerPoint at work to create strategic plans, executive briefings, research reports and other boardroom-style slides. But could your slides be clearer, more convincing and built in half the time? You bet! Learn a new method for business managers who want to use PowerPoint at work to drive strategy. The Mindworks Presentation Method is based on 40 years of research in brain science, instructional design and information design and will help you to eliminate time wasters and complete PowerPoint decks three times faster, to enhance your credibility by creating visually pleasing slides using simple graphic design rules, to make complex slides easier to understand and avoid "Death by PowerPoint" forever, to make audiences more likely to agree with you by applying the proven principles of master persuaders.




The Secret Language of Maps


Book Description

A highly visual exploration of diagrams and data that helps you understand how "maps" are part of everyday thinking, how they tell stories, and how they can reframe your point of view, from Stanford University's world-renowned d.school. “This book is the ultimate legend to mapping all kinds of data.”—Jessica Hagy, Webby Award-winning blogger of Indexed and author of How to Be Interesting (In Ten Simple Steps) Maps aren’t just geographic, they are also infographic and include all types of frameworks and diagrams. Any figure that sorts data visually and presents it spatially is a map. Maps are ways of organizing information and figuring out what’s important. Even stories can be mapped! The Secret Language of Maps provides a simple framework to deconstruct existing maps and then shows you how to create your own. An embedded mystery story about a woman who investigates the disappearance of an old high school friend illustrates how to use different maps to make sense of all types of information. Colorful illustrations bring the story to life and demonstrate how the fictional character’s collection of data, properly organized and “mapped,” leads her to solve the mystery of her friend’s disappearance. You’ll learn how to gather data, organize it, and present it to an audience. You’ll also learn how to view the many maps that swirl around our daily lives with a critical eye, aware of the forces that are in play for every creator.