› › The Secret To Capitalizing On Analytics

The Secret to Capitalizing on Analytics

Author : Tarek Riman

Publisher : Cap.TaiM Marketing Inc.

Page : 222 pages

File Size : 37,20 MB

Release : 2019-09-06

Category : Business & Economics

ISBN : 1796616192

Get eBook

Book Description

The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing and converting visitors.In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.



Practical Web Analytics for User Experience

Author : Michael Beasley

Publisher : Newnes

Page : 251 pages

File Size : 13,99 MB

Release : 2013-06-21

Category : Computers

ISBN : 0124046940

Get eBook

Book Description

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders



What's the Big Idea?

Author : Thomas H. Davenport

Publisher : Harvard Business Press

Page : 264 pages

File Size : 31,8 MB

Release : 2003

Category : Business & Economics

ISBN : 9781578519316

Get eBook

Book Description

Explores where new ideas come from, how to evaluate which ideas are worth pursuing, and how to customize ideas to suit and organization's unique needs.



Harnessing Human Capital Analytics for Competitive Advantage

Author : Yadav, Mohit

Publisher : IGI Global

Page : 390 pages

File Size : 18,6 MB

Release : 2018-03-09

Category : Business & Economics

ISBN : 1522540393

Get eBook

Book Description

The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.



Capitalizing a Cure

Author : Victor Roy

Publisher : Univ of California Press

Page : 216 pages

File Size : 15,17 MB

Release : 2023-01-24

Category : Medical

ISBN : 0520388720

Get eBook

Book Description

A free open access ebook is available upon publication. Learn more at www.luminosoa.org. Capitalizing a Cure takes readers into the struggle over a medical breakthrough to investigate the power of finance over business, biomedicine, and public health. When curative treatments for hepatitis C launched in 2013, sticker shock over their prices intensified the global debate over access to new medicines. Weaving historical research with insights from political economy and science and technology studies, Victor Roy demystifies an oft-missed dynamic in this debate: the reach of financialized capitalism into how medicines are made, priced, and valued. Roy’s account moves between public and private labs, Wall Street and corporate board rooms, and public health meetings and health centers to trace the ways in which curative medicines became financial assets dominated by strategies of speculation and extraction at the expense of access and care. Provocative and sobering, this book illuminates the harmful impact of allowing financial markets to determine who heals and who suffers and points to the necessary work of building more equitable futures.



Transactions on Large-Scale Data- and Knowledge-Centered Systems XLIII

Author : Abdelkader Hameurlain

Publisher : Springer Nature

Page : 146 pages

File Size : 33,71 MB

Release : 2020-08-12

Category : Computers

ISBN : 3662621991

Get eBook

Book Description

The LNCS journal Transactions on Large-Scale Data- and Knowledge-Centered Systems focuses on data management, knowledge discovery, and knowledge processing, which are core and hot topics in computer science. Since the 1990s, the Internet has become the main driving force behind application development in all domains. An increase in the demand for resource sharing (e.g., computing resources, services, metadata, data sources) across different sites connected through networks has led to an evolution of data- and knowledge-management systems from centralized systems to decentralized systems enabling large-scale distributed applications providing high scalability. This, the 43rd issue of Transactions on Large-Scale Data- and Knowledge-Centered Systems, contains five revised selected regular papers. Topics covered include classification tasks, machine learning algorithms, top-k queries, business process redesign and a knowledge capitalization framework.



The Value of Business Analytics

Author : Evan Stubbs

Publisher : John Wiley & Sons

Page : 336 pages

File Size : 20,29 MB

Release : 2011-07-26

Category : Business & Economics

ISBN : 1118012399

Get eBook

Book Description

TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.



Developing Human Capital

Author : Gene Pease

Publisher : John Wiley & Sons

Page : 320 pages

File Size : 12,19 MB

Release : 2014-06-20

Category : Business & Economics

ISBN : 1118910982

Get eBook

Book Description

Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and Development is an 80 billion-dollar industry, and every valuable employee represents a sizable investment on the part of your company. To keep your business moving forward, effective management of human capital is crucial. It generates plenty of data, and deep analysis of this data helps you provide feedback and make adjustments to capitalize on the combined knowledge, skills, and creativity of your workers. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments provides a guidebook for collecting, organizing, and analyzing the data surrounding human capital so you can make the most of your employees' potential. Use predictive analysis to optimize human capital investments Learn effective study design and alignment Get the tools you need for measurement, surveys, and analysis Decide what to measure and how to measure it Outline your company's current and future analytics technology needs Map data sources, and overcome barriers to data collection Authors Gene Pease, Bonnie Beresford, and Lew Walker provide case studies in which major companies applied human capital analytics to guide people decisions, and expand upon the role of analytics in Learning and Development. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments is an essential guide to 21st century human resources and management practices, and can keep you from squandering your company's most valuable resource.



Making People Count : How to Measure ROI on Human Capital

Author : Ramesh Ranjan

Publisher : The Write Order Publication

Page : 336 pages

File Size : 31,23 MB

Release : 2023-11-26

Category : Young Adult Nonfiction

ISBN : 9357769943

Get eBook

Book Description

Making People Count: How to Measure the ROI on Human Capital" by Ramesh Ranjan is a comprehensive guide that explores the world of HR analytics and its significance in modern business. The book emphasizes leveraging data-driven insights to optimize human capital and achieve higher returns on investment (ROI).



Smart Connected World

Author : Sarika Jain

Publisher : Springer Nature

Page : 216 pages

File Size : 37,86 MB

Release : 2021-09-27

Category : Computers

ISBN : 3030763870

Get eBook

Book Description

This book provides an overview of the emerging smart connected world, and discusses the roles and the usage of underlying semantic computing and Internet-of-Things (IoT) technologies. The book comprises ten chapters overall, grouped in two parts. Part I “Smart Connected World: Overview and Technologies” consists of seven chapters and provides a holistic overview of the smart connected world and its supporting tools and technologies. Part II “Applications and Case Studies” consists of three chapters that describe applications and case studies in manufacturing, smart cities, health, and more. Each chapter is self-contained and can be read independently; taken together, readers get a bigger picture of the technological and application landscape of the smart connected world. This book is of interest for researchers, lecturers, and practitioners in Semantic Web, IoT and related fields. It can serve as a reference for instructors and students taking courses in hybrid computing getting abreast of cutting edge and future directions of a connected ecosystem. It will also benefit industry professionals like software engineers or data scientists, by providing a synergy between Web technologies and applications. This book covers the most important topics on the emerging field of the smart connected world. The contributions from leading active researchers and practitioners in the field are thought provoking and can help in learning and further research. The book is a valuable resource that will benefit academics and industry. It will lead to further research and advancement of the field. Bharat K. Bhargava, Professor of Computer Science, Purdue University, United States