Author : David L. Hancock
Publisher : Morgan James Publishing
Page : 248 pages
File Size : 32,57 MB
Release : 2003
Category : Business & Economics
ISBN : 9780974613307
This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.
Author : David Cowper
Publisher : John Wiley and Sons
Page : 212 pages
File Size : 32,18 MB
Release : 2009-01-09
Category : Business & Economics
ISBN : 0470739266
"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." -Steve Carlson, Publisher and Editor, Marketing Options "David Cowper is not just one of the world's most successful life insurance salespeople, he is one of the cleverest. He thinks his way into giant cases and so can we, if we follow his strategies." -Tony Gordon, Past Chairman, Top of the Table, Bristol, England "David Cowper's book is, by far, the best I have ever read on the art of selling life insurance. Through fascinating storytelling, David reveals the extraordinary scale of thought and passion devoted to his selling opportunities. His book will inspire every reader to add zeros to their sales numbers." -Leon Lewis, Planning Consultant "David Cowper demonstrates how to achieve sales excellence through creativity, intelligence, and the power of stories. This book is required reading for all sales professionals." -Norm L. Trainor, President, The Covenant Group, and Author of The 8 Best Practices of High-Performing Salespeople When David Cowper began his insurance career, he was alone in a new country with no contacts and only forty dollars in his pocket. Three months after entering the business, he still hadn't sold a single policy. But David stuck with it to routinely make million-dollar sales and become one of the top insurance salespeople in the world. More than a rags-to-riches story, Mega-Selling is a first-hand account of the unique strategies David developed to penetrate new markets and close multi-million-dollar sales. With Mega-Selling, any salesperson can learn from the best and become a top performer.
Author : T. J. Rohleder
Publisher : M.O.R.E. Incorporated
Page : 100 pages
File Size : 47,49 MB
Release : 2010
Category : Business & Economics
ISBN : 9781933356280
Whoever said that "marketing takes a day to learn and lifetime to master" was right! For years T.J. Rohleder ("America's Blue Jeans Millionaire") has been keeping journals that are filled with his best marketing ideas. Now he's happy to share some of his favorite ideas with you. This is volume fifteen of the best marketing ideas T.J.'s found and knows to be true.
Author : Laszlo Birinyi
Publisher : John Wiley & Sons
Page : 282 pages
File Size : 20,89 MB
Release : 2013-11-13
Category : Business & Economics
ISBN : 1118774787
Alongside Laszlo Birinyi's stories from his more than forty years of trading experience, the book provides guidance on critical trading and investment issues, including: What the market will likely do if Spyders are up one percent in pre-trading Whether to buy or sell when a stock reports better that expected earnings and trade up to $5 to $50 The details behind group rotation and market cycles The seasonal factors in investing Indicators, explained: which are indicative and which are descriptive The importance of sentiment and how to track it The book will include chapters and details on technical analysis, the failure of technical analysis efforts, the business of wall street, trading indicators, anecdotal data, and price gaps. The Website associated with the book will also feature data sourcing and video.
Author : Dick MARTIN
Publisher : AMACOM Div American Mgmt Assn
Page : 289 pages
File Size : 36,55 MB
Release : 2009-05-15
Category : Business & Economics
ISBN : 0814410227
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Author : Ronald Tobias
Publisher : Writers Digest Books
Page : 282 pages
File Size : 19,71 MB
Release : 1993-09-15
Category : Language Arts & Disciplines
ISBN :
This book shows the reader how to take timeless storytelling structures and make them immediate, now, for fiction that's universal in how it speaks to the reader's heart and contemporary in detail and impact.Each chapter includes brief excerpts and descriptions of fiction from many times, many genres - myth and fairy tale, genre and mainstream fiction, film plots of all types, short story and novel.Find 20 fundamental plots that recur through all fiction - with analysis and examples - that outline benefits and warnings, for writers to adapt and elaborate in their own fiction.Ronald B. Tobias has spent his career as a writer moving from genre to genre, first as a short story writer, then as an author of fiction and nonfiction books and finally as a writer and producer of documentaries for public television. He is currently a professor in the Department of Media and Theatre Arts at Montana State University and the author of the Insider's Guide to Writing for Screen and Television. He lives in Bozeman, Montana.
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
Page : 358 pages
File Size : 23,32 MB
Release : 2014-05-28
Category : Business & Economics
ISBN : 1312100192
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
Page : 358 pages
File Size : 19,95 MB
Release : 2014-05-28
Category : Business & Economics
ISBN : 1312137983
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author : Gina Balarin
Publisher : Createspace Independent Publishing Platform
Page : 248 pages
File Size : 23,12 MB
Release : 2017-11-06
Category :
ISBN : 9781544836348
* Have you ever wondered why some teams are more productive, successful and happy than others? * Do you know why some managers and leaders can keep going no matter how hard things get? * And what does all of this have to do with storytelling? The Secret Army provides compelling insights on leadership, marketing and the power of people in the often frustrating world of modern business. Bringing together beautifully told stories, real-life examples, thorough research and the wisdom of credible business leaders, authors and thinkers, The Secret Army: Leadership, Marketing and the Power of People dives beneath the surface of modern corporate life to expose the hidden humanness that drives us. At first glance, it may seem like a book about business leadership with a marketing angle. It is. But it's more than that. At heart it's a book about people, about modern life, about corporate life; about living, not just surviving at work. Called 'one of the most comprehensive and impressive leadership books... since Good to Great', it has been described by David Taylor, author of one of the fastest best-selling books of its time, as having 'an approach and a simplicity like no-one else I have ever read' and by Joe Pulizzi, founder of the Content Marketing Institute and author of five books as 'a wake-up call for those in leadership roles'. You don't have time NOT to read this book and you should read it more than once.
Author : Naomi Henderson
Publisher : eBook Partnership
Page : 466 pages
File Size : 31,11 MB
Release : 2016-05-09
Category : Consumers
ISBN : 0983673934
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
