The Secrets of Words


Book Description

Two distinguished linguists on language, the history of science, misplaced euphoria, surprising facts, and potentially permanent mysteries. In The Secrets of Words, influential linguist Noam Chomsky and his longtime colleague Andrea Moro have a wide-ranging conversation, touching on such topics as language and linguistics, the history of science, and the relation between language and the brain. Moro draws Chomsky out on today’s misplaced euphoria about artificial intelligence (Chomsky sees “lots of hype and propaganda” coming from Silicon Valley), the study of the brain (Chomsky points out that findings from brain studies in the 1950s never made it into that era’s psychology), and language acquisition by children. Chomsky in turn invites Moro to describe his own experiments, which proved that there exist impossible languages for the brain, languages that show surprising properties and reveal unexpected secrets of the human mind. Chomsky once said, “It is important to learn to be surprised by simple facts”—“an expression of yours that has represented a fundamental turning point in my own personal life,” says Moro—and this is something of a theme in their conversation. Another theme is that not everything can be known; there may be permanent mysteries, about language and other matters. Not all words will give up their secrets.




The Secrets of Word-of-Mouth Marketing


Book Description

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.




The Secret Life of Words


Book Description

Words are essential to our everyday lives. An average person spends his or her day enveloped in conversations, e-mails, phone calls, text messages, directions, headlines, and more. But how often do we stop to think about the origins of the words we use? Have you ever thought about which words in English have been borrowed from Arabic, Dutch, or Portuguese? Try admiral, landscape, and marmalade, just for starters. The Secret Life of Words is a wide-ranging account not only of the history of English language and vocabulary, but also of how words witness history, reflect social change, and remind us of our past. Henry Hitchings delves into the insatiable, ever-changing English language and reveals how and why it has absorbed words from more than 350 other languages—many originating from the most unlikely of places, such as shampoo from Hindi and kiosk from Turkish. From the Norman Conquest to the present day, Hitchings narrates the story of English as a living archive of our human experience. He uncovers the secrets behind everyday words and explores the surprising origins of our most commonplace expressions. The Secret Life of Words is a rich, lively celebration of the language and vocabulary that we too often take for granted.




The Secret, Book & Scone Society


Book Description

First in the mystery series from the New York Times-bestselling author: “Anyone who loves novels that revolve around books will savor this tasty treat.”—Library Journal (starred review) A quirky club in small-town North Carolina holds the keys to health, happiness, friendship—and even solving a murder—all to be found within the pages of the right book… Strangers flock to Miracle Springs hoping the natural hot springs, five-star cuisine, and renowned spa can cure their ills. If none of that works, they often find their way to Miracle Books, where, over a fresh-baked “comfort” scone, they exchange their stories with owner Nora Pennington in return for a carefully chosen book. That’s Nora’s special talent—prescribing the perfect novel to ease a person’s deepest pain. So when a visiting businessman reaches out for guidance, Nora knows exactly how to help. But before he can keep their appointment, he’s found dead on the train tracks. Stunned, Nora forms the Secret, Book, and Scone Society, a group of damaged souls yearning to earn redemption by helping others. To join, members must divulge their darkest secret—the terrible truth that brought each of them to Miracle Springs in the first place. Now, determined to uncover the truth behind the businessman’s demise, the women meet in Nora’s cozy bookstore. And as they untangle a web of corruption, they also discover their own courage, purpose, and a sisterhood that will carry them through every challenge—proving it’s never too late to turn the page and start over… “Adams kicks off a new series featuring strong women, a touch of romance and mysticism, and both the cunning present-day mystery and the slowly revealed secrets of the intriguing heroines’ pasts.”—Kirkus Reviews




Magic Words


Book Description

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help




Why Only Us


Book Description

Berwick and Chomsky draw on recent developments in linguistic theory to offer an evolutionary account of language and humans' remarkable, species-specific ability to acquire it. “A loosely connected collection of four essays that will fascinate anyone interested in the extraordinary phenomenon of language.” —New York Review of Books We are born crying, but those cries signal the first stirring of language. Within a year or so, infants master the sound system of their language; a few years after that, they are engaging in conversations. This remarkable, species-specific ability to acquire any human language—“the language faculty”—raises important biological questions about language, including how it has evolved. This book by two distinguished scholars—a computer scientist and a linguist—addresses the enduring question of the evolution of language. Robert Berwick and Noam Chomsky explain that until recently the evolutionary question could not be properly posed, because we did not have a clear idea of how to define “language” and therefore what it was that had evolved. But since the Minimalist Program, developed by Chomsky and others, we know the key ingredients of language and can put together an account of the evolution of human language and what distinguishes us from all other animals. Berwick and Chomsky discuss the biolinguistic perspective on language, which views language as a particular object of the biological world; the computational efficiency of language as a system of thought and understanding; the tension between Darwin's idea of gradual change and our contemporary understanding about evolutionary change and language; and evidence from nonhuman animals, in particular vocal learning in songbirds.




The Secret Life of Pronouns


Book Description

The author of Opening Up draws on groundbreaking research in computational linguistics to explain what our language choices reveal about feelings, self-concept and social intelligence, in a lighthearted treatise that also explores the language personalities of famous individuals. 40,000 first printing.




What Kind of Creatures Are We?


Book Description

The renowned philosopher and political theorist presents a summation of his influential work in this series of Columbia University lectures. A pioneer in the fields of modern linguistics and cognitive science, Noam Chomsky is also one of the most avidly read political theorist of our time. In this series of lectures, Chomsky presents more than half a century of philosophical reflection on all three of these areas. In precise yet accessible language, Chomsky elaborates on the scientific study of language, sketching how his own work has implications for the origins of language, the close relations that language bears to thought, its eventual biological basis. He expounds and criticizes many alternative theories, such as those that emphasize the social, the communicative, and the referential aspects of language. He also investigates the apparent scope and limits of human cognitive capacities. Moving from language and mind to society and politics, Chomsky concludes with a philosophical defense of a position he describes as "libertarian socialism," tracing its links to anarchism and the ideas of John Dewey, and even briefly to the ideas of Karl Marx and John Stuart Mill. Demonstrating its conceptual growth out of our historical past, he also shows its urgent relation to our present moment.




Eloquence


Book Description

Why do people ignore our ideas or support them? Agree with our positions or undermine them? Tune out when we speak or give us undivided attention? Why do most of us fail to persuade others? Fail to formulate convincing arguments? Fail to speak with confidence and fail to get our way? And why do some lawyers and legal professionals quickly soar above the competition, their words carrying immense weight, while others struggle to communicate effectively? 53 little-known, cutting-edge, and revolutionary (but practically unheard-of) scientific studies present a virtually unknown answer based on irrefutable empirical evidence... The answer? If you can't speak with eloquence, your words don't count. This undermines your professional image and stagnates your career, holding you back and sabotaging your ideas. Eloquent words outperform their weak counterparts. Eloquent words convince. They compel. They captivate. They persuade. They move hearts and minds. And they can change the world. What are the hidden secrets of words that change the world? This concise new release by an Amazon best-selling author dissects the little-known "eloquence secrets" of two of the most impactful messages in the history of American political persuasion. These messages defined the ethos of both major parties, shaped the political discussions we have decades later, and redefined the very meaning of America. Eloquence breaks down the 61 techniques hidden in these two messages, revealing simple, repeatable, step-by-step strategies for eloquent speaking that allow you to: ✓ Inspire, impact, and influence people ✓ Gain an edge in any discussion ✓ Captivate listeners ✓ Avoid people tuning out ✓ Speak with more eloquence than many world-leaders ✓ Grab undivided attention ✓ Persuade people to your point of view ✓ Master the ancient art of rhetoric ✓ Appeal to human emotion for massive influence ✓ Achieve instant eloquence ✓ Attract support to your ideas ✓ Win any argument ✓ Avoid ineffectual and boring communication ✓ Build rapport and form connections ✓ Make your ideas seem drastically and dramatically better ✓ Earn trust and portray credibility ✓ Appear like an expert and visionary worth listening to ✓ Know exactly what to say ✓ Earn instant respect for yourself and your ideas ✓ Gain an unfair competitive advantage in your career What free bonuses do you get in the limited-edition version of Eloquence? The strategy workbook. Use the proven secrets revealed in the book, applying them to your communication for instant eloquence. The eloquence on demand service. Send the author your message and he will personally work with you to guarantee it achieves unparalleled eloquence. The 219-point speech-writing checklist. Unlock the checklist top CEOs use to guarantee their message always impacts, inspires, and influences their audience. The speech-feedback on demand service. Send the author your speech and he will personally run through the 219-point checklist, giving you feedback and suggestions for improvement.




Predicting New Words


Book Description

Examines the phenomenon of new word creation, offering criteria for predicting the success of new words and including the American Dialect Society's listing of words of the year from 1991 to 2001.