The Semiotic Challenge


Book Description

Essays discuss the fundamentals of semiotics, set the guidelines for textual analysis, and examine selections from the Scriptures and a tale by Poe




The Semiotic Challenge


Book Description

Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts--ranging from the Bible to advertising--in order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work.







The Semiotic Web 1989


Book Description




The Greater India Experiment


Book Description

The assertion that even institutions often viewed as abhorrent should be dispassionately understood motivates Arkotong Longkumer's pathbreaking ethnography of the Sangh Parivar, a family of organizations comprising the Hindu right. The Greater India Experiment counters the urge to explain away their ideas and actions as inconsequential by demonstrating their efforts to influence local politics and culture in Northeast India. Longkumer constructs a comprehensive understanding of Hindutva, an idea central to the establishment of a Hindu nation-state, by focusing on the Sangh Parivar's engagement with indigenous peoples in a region that has long resisted the "idea of India." Contextualizing their activities as a Hindutva "experiment" within the broader Indian political and cultural landscape, he ultimately paints a unique picture of the country today.




Signs and Society


Book Description

A major voice in contemporary semiotic theory offers a new perspective on potent intersections of semiotic and linguistic anthropology. In Signs and Society, noted anthropologist Richard J. Parmentier demonstrates how an appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational work of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. Parmentier’s concepts of “transactional value,” “metapragmatic interpretant,” and “circle of semiosis,” for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar’s Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology’s future while remaining firmly rooted in its celebrated past.




A Multimodal Approach to Challenging Gender Stereotypes in Children’s Picture Books


Book Description

This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social inclusion in children’s picture books. Drawing on cutting-edge theoretical work in multimodality, including multimodal cognitive linguistics, multimodal discourse analysis, and visual social semiotics, the book expands on descriptive-oriented studies to offer a more linguistically driven perspective on children’s picture books. The volume explores the choice afforded to and the lexico-semantic and discursive strategies employed by writers and illustrators in conveying representational, interpersonal, and textual meanings in the verbal and non-verbal components in these narratives in order to challenge gender stereotypes and promote the social inclusion of same-sex parent families. This book will be of particular interest to students and scholars in multimodality, discourse analysis, social semiotics, and children’s literature. Chapters 1 & 8 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.







Practicing History


Book Description

This essential new collection of key articles from critical thinkers and practicing historians focuses on where history is now in terms of its theory and practice. For students, teachers and historians alike, this is an indispensable reader.




The Past as Text


Book Description

This study of familiar medieval histories and chronicles argues that the historian should be aware of the discursive nature, literary modes, and ideological investments of such texts as well as the social circumstances to which they were applied and by which they were generated. Postmodernism has challenged historians to look at historical texts in a new way and to be skeptical of the claim that one can confidently retrieve "fact" from historical writings. In The Past as Text historian Gabrielle M. Spiegel sets out to read medieval histories and chronicles in light of the critical-theoretical problems raised by postmodernism. At the same time she urges a method of analysis that enables the reader to recognize these texts simultaneously as artifice and as works deeply embedded in a historically determinate, knowable social world. Beginning with a theoretical basis for the study of medieval historiography, Spiegel demonstrates her theory in practice, offering readings of medieval histories and chronicles as literary, social, and political constructions. The study insightfully concludes that historians should be equally aware of the discursive nature, literary modes, and ideological investments of such texts and the social circumstances to which they were applied and by which they were generated. Arguing for the "social logic of the text," Spiegel provides historians with a way to retrieve the social significance and conceptual claims produced by these medieval or any historical writings.