The Semiotic Field of the Garden


Book Description

This book is not only a direct study of gardens, but also an exploration of the relationship between personal and collective culture, an important component of cultural psychology. This perspective leads to the strange but fascinating question: "How does gardening relate to human development?" Exploring the meaning of “garden” for a human being offers profound insights on the relationship between personal and collective culture. In the process of constructing of a garden, nature becomes the object, on which various liminal, aesthetic, and symbolic activities are directly performed. The term “garden” encompasses a multitude of meanings. It is a place for recreation as well as a symbol of social status and prosperity. For the gardener, it is a place of work. Feelings aroused by a garden are deeply rooted in people’s hearts and have an aesthetic significance. Throughout the book, readers will be awakened to how deeply the garden is connected to the human psyche. This book will be of interest to scholars and students of cultural psychology, as well as to anyone interested in the relationship between people and gardens (gardeners, architects, artists, farmers). Readers are encouraged to look back at their own experiences to deepen their understanding of personal and collective culture. Imagine the garden you are familiar with, be it a home garden, neighborhood park, cemetery, or schoolyard. You may find that facets of your experiences are reflected in the colorful and diverse gardens featured in this book.




New Directions in Garden Tourism


Book Description

Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to these new topics, the book also expands on important areas such as the continued rise of urban gardens, garden events, historic gardens and garden economics.




Semiotic Rotations


Book Description

The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility of uncovering meanings through shifting perspectives as well as to the possibility of understanding how these various modes of meaning are articulated and framed in particular cultural instances. Regardless of medium, semiotic rotations permit play between the surface and underlying levels of a communication, reveal the relationship between open and closed systems of signification, and modulate shades of meaning caught between the visible and invisible. Readerly play in these sets of apparent oppositions reveals that the less each pairing is held to be a coupling of oppositions and the more they are observed through perspectives gained by semiotic rotations, then the more complex and rich the modes of meaning may become.




Re-Inventing Organic Metaphors for the Social Sciences


Book Description

The “Re-Inventing Organic Metaphors for the Social Sciences” is a volume with the specific goal: to challenge psychological understandings by connecting psychological approaches with multidimensional perspectives of various other scientific streams, meanwhile imbedding the generated knowledge in metaphors that allows researchers to follow phenomena into a deeper and more (w)holistic understanding of its appearance. This is particularly important when the humankind faces challenges due to systemic biological changes, as the phenomenological dynamics bonded to those challenges can be conserved in appropriated context. For this purpose, the organic metaphors are introduced. A tool that has central advantage over mechanical metaphors as it can capture the complex and open-systemic nature of biological, psychological, and social phenomena. For example—the widely used notion “mind as a computer” may be more productively replaced by “mind as a membrane”—with implications (e.g. focus on borders in-between, or in systems in themselves- exosystemic realities in our world). There are many other fertile opportunities not yet explored in the realms of psychology and other sciences. Furthermore, the contributors operated also as cross-reviewers for each other’s. In this occasion a new dimension, in chapter construction, will be introduced. Beside the traditional reviewing of another paper the reviewer has been asked to add a small list of extending questions toward the reviewed paper. These added questions have been introduced as potential questions that the authors were demanded to add into a final sub-chapter of their contribution. The subchapter has been titled as “Dialogue” (the author was free to select between the questions and ideas on those they believe could inhabit an especially worth for the future readers).




Home in Transition


Book Description

This book presents an integrative perspective on home or Heimat showing that it is much more than the place we were born or where we live. This book brings fresh theoretical and empirical perspectives on what home is and can be from different viewpoints. The chapters invite the reader to face challenging questions of what we learn about Heimat, when it is taken from us, threatened, left on purpose or when we set out on the journey to find one. The chapters are written by psychologists throughout, but are expanded in perspective by comments from the groups of people featured in the chapters, who are thus given their own voice. The book concludes with a suggestion on how to unite all the different perspectives within a general model rooted in cultural psychology. All in all, the reader of this volume gains an access to the most complex phenomenon of human existence—that of home. Impossible to define in terms of the scientific lore of psychology, intuitively understandable in everyday life, and basis for deep desires if the feeling of home is lost. This book will be a rewarding read for professionals and students from cultural psychology, cultural and psychological anthropology, sociology, and related disciplines, asking the question of what home is and how individuals can be supported in finding it.




Learning With William Stern


Book Description

William Stern was an important German psychologist. What remains rather preserved from his scientific heritage is centered around the notion of intelligence and differential psychology. Yet, Stern’s scientific work is more complex than that. For instance, William Stern has laid the groundwork for a philosophical system – called critical personology – being a groundwork for the psychological sciences in general. This book tries to restore and expand Stern’s philosophical ideas of critical personology while showing pathways how to apply this expansion to applied fields of psychology such as career counselling, psychological mediation, psychotherapy, personnel selection among many other domains of psychology. With the present book, critical personology can become a theoretical, methodological and interventional tool with which psychologists of various disciplines might work in their related fields. As such, the book will be rewarding for multiple audiences. First, scholars of the history of psychology might use the insights of the book in order to acknowledge Stern’s forgotten theories such as about Stern’s notion of the unconscious. Second, psychologists being interested in a wholistic approach towards psychology will gain useful knowledge and tools how to better understand the complexity and dynamic of the person (especially the person’s needs, drives, motives and so forth). Third, applied psychologists can use the various frameworks in order to diversify their methodological and interventional knowledge and help people to better understand themselves as well as to adjust to their environments.




Meaning and Cognition


Book Description

The aim of this book is to present significant aspects of cognitive grammar by adopting an interdisciplinary approach. The book provides an interplay of contributions by some exponents of cognitive grammar (Langacker, Croft, Wood, Geeraerts, Kövecses, Wildgen), and philosophers of language (Albertazzi, Marconi, Peruzzi, Violi) who, in most cases, share a phenomenological and Gestalt approach to the problem of semantics. The topics covered include themes that are central to the debate in cognitive grammar, such as, metaphor, construal operations, prototypicality, Gestalt schemes and field semantics. The book offers evidence to support the cognitive hypothesis in semantics and the existence of a close connection between the structures of perception and the categories of natural language. Because of the approach employed, with its consideration of borderline aspects among semantics, linguistics, theoretical reflection and historical analysis, the book marks out a route for a philosophical inquiry complementary to a cognitive approach to the semantics of natural language.




Temporary Gardens


Book Description

The last 30 years have seen a surge in temporary gardens. The flexibility and new challenges invested in non-permanent landscapes has made them a creative and stimulating testing ground for professionals and impromptu designers. Raffaella Sini examines the historical evolution of the genre, exploring theory, narratives, and strategies informing 80 temporary gardens built in France, Germany, Spain, Portugal, Italy, the United Kingdom, Belgium, Switzerland, Sweden, New Zealand, Canada, Singapore, and the United States. Key topics include: • temporary gardens in 1970s avant-garde art and 1980s public art; • temporary gardens as opportunities to work with live processes, practice inclusion, and explore concepts of social justice and ecology; • temporary gardens to redefine the vocabulary of garden design; and • temporary gardens in tactical urbanism. The book comprehensively decodifies the full range of ephemeral gardens: uprooted, mobile, itinerant, movable, postmodern, installation, exhibited, conceptual, theme, pop-up, guerrilla, grassroots, meanwhile, interim, provisional, activist, community, and parklet. Beyond physical duration, time-focused design in gardens affects the entire process of conceiving, building, experiencing, and managing green spaces; using short-term formats, anyone can invent, trial, and experiment in a condensed experience of landscape. The temporary garden emerges as critical cultural ground for the discourse in landscape architecture, art, ephemeral urbanism, and in urban, landscape, and garden design. It is inspirational reading for designers and students alike.




Doing Semiotics


Book Description

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.




The Semiotic Field of the Garden


Book Description

This book is not only a direct study of gardens, but also an exploration of the relationship between personal and collective culture, an important component of cultural psychology. This perspective leads to the strange but fascinating question: "How does gardening relate to human development?" Exploring the meaning of "garden" for a human being offers profound insights on the relationship between personal and collective culture. In the process of constructing of a garden, nature becomes the object, on which various liminal, aesthetic, and symbolic activities are directly performed. The term "garden" encompasses a multitude of meanings. It is a place for recreation as well as a symbol of social status and prosperity. For the gardener, it is a place of work. Feelings aroused by a garden are deeply rooted in people's hearts and have an aesthetic significance. Throughout the book, readers will be awakened to how deeply the garden is connected to the human psyche. This book will be of interest to scholars and students of cultural psychology, as well as to anyone interested in the relationship between people and gardens (gardeners, architects, artists, farmers). Readers are encouraged to look back at their own experiences to deepen their understanding of personal and collective culture. Imagine the garden you are familiar with, be it a home garden, neighborhood park, cemetery, or schoolyard. You may find that facets of your experiences are reflected in the colorful and diverse gardens featured in this book.