The Content Trap


Book Description

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal




The Safety Trap


Book Description

Threat management expert Spencer Coursen offers proactive strategies to protect yourself and your loved ones in the event of hostile encounters and emergency situations in The Safety Trap: A Security Expert’s Secrets for Staying Safe in a Dangerous World. Despite what the news and social media would have you believe, we have never lived in a safer time than we are now. Unfortunately, we live under a false sense of security enforced by authorities that only alleviates fears without reducing risk. We have placed our personal safety, and our responsibilities of guarding it, into the hands of people trained only to respond to crises, not actively prevent them. Our blind faith in institutions to protect us has only dulled our natural survival instincts. The truth is that when we feel safest is actually when we are in the most danger. This is the paradox of The Safety Trap. When you don’t expect danger, you simply fail to see the signs that something bad is about to happen. But the signs are always there, and staying safe is about training yourself to see them. In easy-to-implement methods of maintaining vigilance, assessing risk, and taking preventative measures, you’ll discover how to be alert without anxiety and know how to best protect and defend yourself on the job, in school, in public places, at home, and online. With Coursen’s simple formula of Awareness + Preparation = Safety as your guide—as well as real world examples of managing threats—you will learn how to develop the skills and confidence to reclaim your own security and avoid The Safety Trap.







Computer Architecture


Book Description

Future computing professionals must become familiar with historical computer architectures because many of the same or similar techniques are still being used and may persist well into the future. Computer Architecture: Fundamentals and Principles of Computer Design discusses the fundamental principles of computer design and performance enhancement that have proven effective and demonstrates how current trends in architecture and implementation rely on these principles while expanding upon them or applying them in new ways. Rather than focusing on a particular type of machine, this textbook explains concepts and techniques via examples drawn from various architectures and implementations. When necessary, the author creates simplified examples that clearly explain architectural and implementation features used across many computing platforms. Following an introduction that discusses the difference between architecture and implementation and how they relate, the next four chapters cover the architecture of traditional, single-processor systems that are still, after 60 years, the most widely used computing machines. The final two chapters explore approaches to adopt when single-processor systems do not reach desired levels of performance or are not suited for intended applications. Topics include parallel systems, major classifications of architectures, and characteristics of unconventional systems of the past, present, and future. This textbook provides students with a thorough grounding in what constitutes high performance and how to measure it, as well as a full familiarity in the fundamentals needed to make systems perform better. This knowledge enables them to understand and evaluate the many new systems they will encounter throughout their professional careers.




The Internet Trap


Book Description

Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.




Essential Microsoft Operations Manager


Book Description

For system administrators, ensuring that all Windows servers are performing optimally is a tall order. The larger the enterprise, the greater the chance for irritating, time-consuming configuration problems. Sometimes, you can determine the root cause of the problem yourself-but that's only if you're lucky. With Microsoft Operations Manager (MOM), the diagnosis is done for you. MOM monitors server operations and automatically notifies you of problems by sending an immediate alert to your console, email address, or pager. To help you better understand how MOM works, O'Reilly presents Essential Microsoft Operations Manager. The goal of this comprehensive tutorial is to give first-time MOM administrators a solid foundation for planning, implementing, and administering MOM 2005. Author Chris Fox, a renowned MOM expert, offers the type of practical, real-world advice that you need to improve the performance of your IT infrastructure. After taking you through the entire process of setting up MOM on the network, the book moves on to more advanced administration issues. It carefully instructs you how to program and automate MOM and the agents that reside on the servers themselves. You'll also learn how to manage the scripts that determine which server agents are relevant to report. By capturing system data, intelligently analyzing it, and then notifying you with a suggested course of action, MOM makes extinguishing fires a breeze. And now, thanks toEssential Microsoft Operations Manager, learning how to use MOM is a breeze, too.




Drew Heywood's Windows 2000 Network Services


Book Description

Drew Heywood's Networking Windows 2000 highlights the crucial aspects of networking - such as hardware configuration and the core Windows 2000 networking issues - so the reader can successfully and efficiently setup and administer a Windows 2000 network. This book is a reference for the networking professional who needs to learn how to anticipate and solve problems before they happen. A networking professional must understand the inner workings of Windows 2000 and how it relates to and communicates with other products, such as NetWare, UNIX, and Linux as network operating systems. To address these issues, the reader is presented with well-crafted coverage of the most vital networking components of the Windows 2000 family. Its detailed coverage will enable administrators to differentiate the features and technology changes from Windows NT 4.0 to Windows 2000. This will be one of the first Windows 2000 networking titles that will be tested against the actual shipping product, versus the early books based on beta code and RC3. This allows the author to provide more accurate information based on real-world deployment case studies. Readers will benefit from the author's expert discussions of topics including: Installation Planning and Execution TCP/IP Protocols Domain Name Services (DNS) Active Directory Managing Domains Domain Host Configuration Protocol (DHCP) Windows Internet Name Service (WINS) Terminal Services and Thin Clients Internet Information Services (IIS)




Painful Trapping Devices


Book Description