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The Small Business Start-up Workbook

Author : Anita Roddick

Publisher : How To Books

Page : 281 pages

File Size : 19,57 MB

Release : 2005-05-27

Category : Business & Economics

ISBN : 1848034784

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Book Description

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.



The Digital Business Start-Up Workbook

Author : Cheryl Rickman

Publisher : John Wiley & Sons

Page : 326 pages

File Size : 35,29 MB

Release : 2012-05-07

Category : Business & Economics

ISBN : 085708285X

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Book Description

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub



The Business Startup Workbook

Author : Stephanie Chandler

Publisher : Lulu.com

Page : 110 pages

File Size : 29,96 MB

Release : 2006

Category : Business & Economics

ISBN : 1411669649

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Book Description

The Business Startup Workbook is the ultimate tool to help you organize the business startup planning process. This workbook includes worksheets, outlines, planning tips, and resources to get your new business off to the right start. Worksheets Included: Task Checklist Idea Journal Market Research Evaluate Competition Business Owner Interviews Name Your Business Evaluate Insurance Policies Plan Your Newsletter Commercial Real Estate Assessment Wholesale Supplier Assessment Personal Budget Locate Financing Startup Supplies List Cash Flow Forecast/Performance Report Design Your Website Grand Opening Event Checklist Outlines Included: Business Plan Marketing Plan Press Release Operations Manual Employee Manual This one of a kind guide was compiled by Stephanie Chandler, author of The Business Startup Checklist and Planning Guide (trade paperback and e-book) and founder of www.BusinessInfoGuide.com, a directory of resources for entrepreneurs.



Start-Up Smarts

Author : Barry H Cohen

Publisher : Simon and Schuster

Page : 222 pages

File Size : 34,31 MB

Release : 2009-12-18

Category : Business & Economics

ISBN : 1440512914

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Book Description

"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!



The Digital Business Start-Up Workbook

Author : Cheryl Rickman

Publisher : John Wiley & Sons

Page : 326 pages

File Size : 22,15 MB

Release : 2012-05-09

Category : Business & Economics

ISBN : 0857083058

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Book Description

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub



Start Your Own Business

Author : The Staff of Entrepreneur Media, Inc.

Publisher : Entrepreneur Press

Page : 534 pages

File Size : 13,26 MB

Release : 2018-08-14

Category : Business & Economics

ISBN : 1613083882

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Book Description

In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media



The Small Business Start-Up Workbook

Author : Mark A. Torr

Publisher : CreateSpace

Page : 264 pages

File Size : 18,52 MB

Release : 2015-01-02

Category : Business & Economics

ISBN : 9781503238626

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Book Description

So, you want to start a small business? • Have you ever thought you could run a business better than your boss does?• Is it your dream to be self-employed?• Do you wish for the day when you can call all the shots?• Do you need the freedom and flexibility of business ownership to accommodate your lifestyle? • Do you believe business ownership will provide you a better quality of life?• Is business ownership the answer for how to support your family?The Small Business Start-Up Workbook is designed to thoroughly equip you to launch and run a successful business. What this book does not do is try to impress you with a few hundred additional and unnecessary pages of information which will not contribute to your success. My goal is not trying to impress you with everything I know. This book is a portion of what I know; it is the portion I believe you will need and appreciate when making the decision to start your own small business. I have worked very hard to keep this book direct, pertinent, and valuable. I believe it is enough and not too much. I hope you agree.The Small Business Start-Up Workbook is designed to provide you with a road-map to starting your business and save you thousands of dollars in consulting fees. In business, mistakes can be quite costly and lead to priceless “now-I-know” moments. This Step-by-Step guide will provide you with practical input that you can use immediately, from applying for your first business license and setting up an office, to creating your business name and logo, branding your business, and opening the doors. The Small Business Start-Up Workbook is a great place to help you prepare for the nuances of business ownership and decide if becoming an entrepreneur is your next move.Starting a business is a daunting task, regardless of your previous experience. Many people become paralyzed at the thought of business ownership. Prospective business owners may feel lost and confused by the questions: Who?, What?, Where?, When?, Why?, And how? Many people find themselves doing nothing rather than following their dream of becoming a successful business owner. Being prepared with what to expect will help you navigate the land mines along the way.America rose to greatness through the efforts of visionaries, hard workers, and risk takers. The greatest achievers in history created their legacies. They did not wait for opportunity to come seek them. As a business owner, I feel I have discovered one of life's greatest secrets: Business ownership is the very embodiment of the American Dream. I hope this book helps you dream big and helps make those dreams come true.~ Mark Torr, Author of The Small Business Start-Up Workbook



Starting a Business QuickStart Guide

Author : Ken Colwell PhD, MBA

Publisher : ClydeBank Media LLC

Page : 378 pages

File Size : 20,94 MB

Release : 2019-02-25

Category : Business & Economics

ISBN : 1945051574

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Book Description

THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.



Sole Proprietorship

Author : Dan Sitarz

Publisher :

Page : 296 pages

File Size : 28,79 MB

Release : 2005

Category : Business & Economics

ISBN : 9781892949080

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Book Description

Everything that is needed to set up a small business sole proprietorship is contained in this valuable reference. State-by-State rules for sole proprietorship are included in the appendix.



The Business Plan Workbook

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 377 pages

File Size : 34,69 MB

Release : 2018-02-03

Category : Business & Economics

ISBN : 0749481803

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Book Description

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance. This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.