The Social Semiotics of Populism


Book Description

The concept of 'populism' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled 'populist'. Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, 'the People' and 'the Other', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of 'the People' and 'the Other' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained. Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.




The Social Semiotics of Populism


Book Description

The concept of 'populism' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled 'populist'. Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, 'the People' and 'the Other', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of 'the People' and 'the Other' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained. Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.




Semiotics of Happiness


Book Description

The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe. The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through an in-depth analysis of the written and visual rhetoric and subsequent activities of these influential 'claims-makers', Frawley argues that happiness became a serious political issue not because of a growing unhappiness in society nor a demand 'on the ground' for new knowledge about it, but rather because influential and dedicated 'insiders' took the issue on at a cultural moment when problems cast in emotional terms were particularly likely to make an impact. Emerging from the analysis is the observation that, while apparently positive and light-hearted, the concern with happiness implicitly affirms a 'vulnerability' model of human functioning, encourages a morality of low expectations, and in spite of the radical language used to describe it, is ultimately conservative and ideally suited to an era of 'no alternative' (to capitalism).




What Is Populism?


Book Description

"This work argues that at populism's core is a rejection of pluralism. Populists will always claim that they and they alone represent the people and their true interests. Müller also shows that, contrary to conventional wisdom, populists can govern on the basis of their claim to exclusive moral representation of the people: if populists have enough power, they will end up creating an authoritarian state that excludes all those not considered part of the proper 'people.' The book proposes a number of concrete strategies for how liberal democrats should best deal with populists and, in particular, how to counter their claims to speak exclusively for 'the silent majority' or 'the real people'"--Provided by the publisher.




Right-Wing Populism and Gender


Book Description

While research in right-wing populism has recently been blossoming, a systematic study of the intersection of right-wing populism and gender is still missing, even though gender issues are ubiquitous in discourses of the radical right ranging from »ethnosexism« against immigrants, to »anti-genderism.« This volume shows that the intersectionality of gender, race and class is constitutional for radical right discourse. From different European perspectives, the contributions investigate the ways in which gender is used as a meta-language, strategic tool and »affective bridge« for ordering and hierarchizing political objectives in the discourse of the diverse actors of the »right-wing complex.«




Key Terms in Semiotics


Book Description

Provides information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth semiotic readings. This book provides a brief historical overview of the field, an explanation of semiotic theory, key term definitions, outlines of the work of key thinkers, and key readings for students.




Semiotics of Drink and Drinking


Book Description

A comparative study of how drinks and drinking, as embodied semiotic and material forms, mediate modern social life.




Analyzing Current and Future Global Trends in Populism


Book Description

After the 2008 financial crisis, the cultural and psychological imprint that was left appears to be almost as deep as the one that followed the Great Depression. Its legacy includes new radical politics on both the left and the right, epidemics of opioid abuse, suicides, low birthrates, and widespread resentment that is racial, gendered, and otherwise by those who felt especially left behind. Most importantly it saw the rise and global spread of populism. Given that so many politicians of such different stripes can be populist, some argue the term is useless, but with so-called populists on the left and right experiencing a resurgence in the 21st century, the term is once again in the spotlight. There is a need for research on this increase in populist politics, the consequences for democracy, and what, if anything, should be done about this movement. Analyzing Current and Future Global Trends in Populism discusses the global rise of populism and anti-elitism through a look at the history of the term, an exploration of modern populism, and the important events and figures in the movement. This book will measure the levels of populism across citizens and political actors, explore populism’s positive consequences, study the rise of populism in national politics, and discuss the future of populism in the 21st century as a major societal movement. This book is ideally intended for professionals and researchers working in the fields of politics, social science, business, and computer science and management, executives in different types of work communities and environments, practitioners, government officials, policymakers, academicians, students, and anyone else interested in populism, the greatest new political and societal movement of the 21st century.




Populism in the Digital Age


Book Description

The development of social media platforms has allowed a new wave of populism to accelerate rapidly. Tweets, Facebook shares, and viral memes get information to ordinary citizens quickly and directly, without the influence of authorities, and often without the benefit of research and facts. Is this democracy in its purest form or mindless transmission of fake news and irresponsible reporting? What is the result of digital populism, and what can be done to use it for the good of the people? This resource contains viewpoints that will awaken readers to the value of critical thinking skills.