The Social Use of Metaphor


Book Description

Through the use of language, as symbolic action, man attempts to control his social, natural, and supernatural environments. In this book J. David Sapir, J. Christopher Crocker, and their fellow contributors investigate the nature of metaphor and related symbolic forms as a means of coming to terms with the world.







Conceptual Metaphor in Social Psychology


Book Description

Sex -- Commitment -- Conflict -- Loneliness and Rejection Hurt-Literally? -- Relationships as a Source -- Notes -- Chapter 8: Intergroup Relations -- Metaphors of Group Membership -- Metaphors of Intergroup Emotions -- Up/Down -- Light/Dark -- Warm/Cold -- Clean/Dirty -- Human/Not Human -- Metaphors of Society: What Is and What Could Be -- Notes -- Chapter 9: Political and Health Discourse -- Political Discourse -- Health Discourse -- What to Do? -- Conclusion -- Notes -- References -- Index




Metaphor in Use


Book Description

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.







The Power of Metaphor


Book Description

This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).




Folklore Genres


Book Description

The essays in Folklore Genres represent development in folklore genre studies, diverging into literary, ethnographic, and taxonomic questions. The study as a whole is concerned with the concept of genre and with the history of genre theory. A selective bibliography provides a guide to analytical and theoretical works on the topic. The literary-oriented articles conceive of folklore forms, not as the antecedents of literary genres, but as complex, symbolically rich expressions. The ethnographically oriented articles, as well as those dealing with classification problems, reveal dimensions of folklore that are often obscured from the student reading the folklore text alone. It has long been known that the written page is but a pale reproduction of the spoken word, that a tale hardly reflects the telling. The essays in this collection lead to an understanding of the forms of oral literature as multidimensional symbols of communication and to an understanding of folklore genres as systematically related conceptual categories in culture. What kinship terms are to social structure, genre terms are to folklore. Since genres constitute recognized modes of folklore speaking, their terminology and taxonomy can play a major role in the study of culture and society. The essays were originally published in Genre (1969–1971); introduction, bibliography, and index have been added to this edition.




Confronting Metaphor in Use


Book Description

It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.




Metaphor Wars


Book Description

The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. This book explores the critical role that conceptual metaphors play in language, thought, cultural and expressive actions. It evaluates the arguments and evidence for and against conceptual metaphors across academic disciplines.




Researching and Applying Metaphor in the Real World


Book Description

It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.