The Spanx Story


Book Description

What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. Through Sara’s story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it’s better to hire a CEO than to be the CEO. How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.




The Belly Art Project


Book Description

The Belly Art Project is a celebration of one of humanity’s greatest gifts: motherhood! Created by Sara Blakely, the founder of Spanx and the Sara Blakely Foundation, this beautiful, happy book features photographs of over 100 women who came together and used unlikely canvases - their bellies - as billboards of hope. The Belly Art Project showcases moms-to-be with their bellies transformed into works of art--witty, eye-bending and beautifully art directed--all posed to benefit mothers in need. All kinds of mamas bellied up to the cause, from celebrities like Kate Winslet, mother of three, and Milla Jovovich, mother of two, to business leaders like Zanna Roberts Rassi, fashion editor and TV host, and Stacey Bendet, founder and CEO of fashion brand Alice and Olivia, to everyday women from all over the globe. With a complete how-to belly paint section so readers can paint themselves or their friends, The Belly Art Project is an inventive piece of design and a perfect baby shower present. 100% of the author's proceeds benefit Every Mother Counts.




The Marvel Studios Story


Book Description

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.




The Sephora Story


Book Description

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.




Testosterone Inc


Book Description

In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling authorand New York Post columnist Chris Byron chronicles the Gatsby-likesaga of the rise and fall of the celebrity CEO. During the heightof the 1990s bull market, they were America’s new heroes: theheroes of business. They were our bold new leaders, cutting thefat, pushing for productivity, implementing visionary plans, andmaking strategic deals. When the bull market turned to bust and the applause turned tocat-calls, the world was shocked at the truth. Drenched in moneyand public acclaim, our CEO-heroes—mostly white, mostly male,mostly middle-aged—turned out to be not much different than agroup of twenty-something rock stars—drunk on power anddriven by sex, greed, and glamour. Testosterone Inc. goes behind the boardroom doors to show theserial affairs and marriages of these acquisitive corporatetitans. At the center of this story is Jack Welch, thebiggest of America’s rock star CEOs and the former head ofGeneral Electric Co., surrounded by “mini-me” CEOs RonPerelman of Revlon, Al Dunlap of Sunbeam, and Dennis Kozlowski ofTyco—all gone wild in public displays of consumption andpredatory appetites writ large. Byron gets inside the bars where Welch liked to hang out andpick up women with his early “business soul mate”buddies. Byron hovers unseen at the elbow of Ron Perelman and hismistress aboard the Concorde for a week in Paris in his mistakenbelief that his wife knows nothing about his secret affair. Byronpeeks behind the curtains of a U.S. Army officers’ quartersto behold Al Dunlap horrifying his first wife, who claimed in herdivorce action that Dunlap would point his knife at her and say,“I often wondered what human flesh tasted like.” Byronbecomes a fly on the wall to chronicle the longing for respect andserial womanizing of Dennis Kozlowski. Frequently hilarious, sometimes heartbreaking, Testosterone Inc.follows the intertwined lives of these four corporate heroes, fromchildhood to their ultimate moments of glory and the crash-and-burncalamities that followed, as man’s age-old hunger for power,greed, and temptation undid them all. From suicide to murder,from dysfunctional childhoods to dysfunctional marriages inadulthood, from business chutzpah to financial suicide, here is theultimate untold business story of our time: what went on atcentury’s end, when testosterone got the best of businessmeneverywhere, and CEOs went wild.




Living with a SEAL


Book Description

Entrepreneur Jesse Itzler chronicles his month of living and extreme fitness training with a Navy SEAL in the New York Times and #1 LA Times bestseller LIVING WITH A SEAL, now with two bonus chapters. Entrepreneur Jesse Itzler will try almost anything. His life is about being bold and risky. So when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"! LIVING WITH A SEAL is like a buddy movie if it starred the Fresh Prince of Bel- Air...and Rambo. Jesse is about as easy-going as you can get. SEAL is...not. Jesse and SEAL's escapades soon produce a great friendship, and Jesse gains much more than muscle. At turns hilarious and inspiring, LIVING WITH A SEAL ultimately shows you the benefits of stepping out of your comfort zone.




I Want to Be Where the Normal People Are


Book Description

From the charming and wickedly funny co-creator and star of Crazy Ex-Girlfriend, a collection of hilarious personal essays, poems and even amusement park maps on the subjects of insecurity, fame, anxiety, and much more. Rachel Bloom has felt abnormal and out of place her whole life. In this exploration of what she thinks makes her "different," she's come to realize that a lot of people also feel this way; even people who she otherwise thought were "normal." In a collection of laugh-out-loud funny essays, all told in the unique voice (sometimes singing voice) that made her a star; Rachel writes about everything from her love of Disney, OCD and depression, weirdness, and Spanx to the story of how she didn't poop in the toilet until she was four years old; Rachel's pieces are hilarious, smart, and infinitely relatable (except for the pooping thing).




Curling, Etcetera


Book Description

A lighthearted, fact-filled guide to the roaring game: curling Immensely popular in Canada, curling has captured the hearts of millions of diehard enthusiasts around the world. Full of quirky characters, fascinating facts, intriguing history, and amazing trivia, this unique guide gives curlers (and lovers of the game) a colorful and often amusing look at this singular sport. With odd, funny factoids on every page, the book sheds light on the long-forgotten Downer Disc, a round curling broom, and how Charlie Kerr, a Brier curler of the '40s, was thwarted by the ash from his own cigar. This one-of-a-kind volume is the ultimate bonspiel prize for curling fans everywhere.Bob Weeks (Toronto, ON) is the editor of the Ontario Curling Report and the author of three books.




Masters of Scale


Book Description

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.




The NBA Story


Book Description

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.